2. What is Marketing ?
Marketing is the process of creating demand for a product
in the market whereas sales refers to fulfilling these
demands.
Marketing is considered to be a wider term than sales. It
includes identifying customers, producing innovative
products, branding, advertising, public relations, sales, etc.

3. Why They are Different ?
• Marketing is an indirect activity whereas sales is a direct
activity.
• Marketing targets a large group or the general public.
Sales on the other hand targets individuals.
• Marketing is a long term process which involves brand
building, advertisements etc. whereas sales is a short term
process of Identifying the target consumer.

4. Thus, sales is a stage
or an activity of
marketing.