2. WHEN OUR PARENTS WERE YOUNG NOT MANY PEOPLE COULD AFFORD
TO BUY A TV SET AND THERE FORE IT WAS NOT SO COMMON TO WATCH
TV PROGRAMMES. THE ONLY MOMENT WHEN THEY WATCHED IT WAS IN
THE EVENING WHEN ALL THE FAMILY GATHERED. THERE WEREN’T MANY
PROGRAMMES OR MOVIES AND WHAT THEY LIKED BEST WAS
“CAROSELLO”– THE CAROUSEL – WHICH WAS A FIXED TEN- MINUTE
ADVERTISING SLOT SCREENED EVERY DAY AT AROUND 8.45PM FROM
THE LATE 1950S UNTIL THE MID 1970S THAT PROVIDED SPONSORED
ENTERTAINMENT. AND BECAUSE KIDS LOVED WATCHING CAROSELLO
JUST BEFORE BEDTIME, ITALIAN ADVERTISING BEGAN TO RESEMBLE
KIDDIES’ TV. THESE ADS SHAPED THE NIGHTLY ROUTINE AND SLEEPING
HABITS FOR AT LEAST TWO GENERATIONS OF ITALIAN CHILDREN.
3. WHEN MY MUM WAS A TEENAGER HER FAVOURITE FILM WAS
“THE BIRDS” BY ALFRED HITCHCOCK BECAUSE SHE LIKES
WELL MADE THRILLERS.
OUR GRANDPARENTS, INSTEAD, DIDN’T HAVE A TV SET
BECAUSE ONLY WEALTHY PEOPLE COULD AFFORD IT, AND THEY
DIDN’T EVEN GO TO THE CINEMA.
NOWADAYS, EVERYBODY HAS GOT A TV SET AND YOU CAN SEE
ALL THE FILMS YOU LIKE, EITHER AT HOME OR AT THE CINEMA.
OUR FAVOURITES ARE “MODERN FAMILY” A FUNNY TV SIT-COM
AND THE FILM “GET RICH OR DIE TRYIN”, BASED ON THE
TRUE, DIFFICULT STORY AS AN ADOLESCENT OF THE RAPPER
50 CENT.
