This is public pitch deck of Roster - an app that help people to get engaged into sport, some monetization theories are evolving now ultra rapidly.

1. sport on the go!
Roster – is a new easy way to find partners for your
favourite sporting activities!

2. Currently to find a place or a partner to play with, you have to trawl through directories or group pages.
With one click, Roster provides a listing of any games being planned nearby, based on your interests.
currently with Roster
WHAT’S THE IDEA?
2

3. HOW DOES IT WORK?
3
ACTIVATE
The freely downloadable app
lets the user register with his
existing social media accounts.
Roster parses the data from
the chosen profile for sporting
keywords and suggests a choice
of activities. These will form the
user's basic filter.

4. 4
CONNECT
The app's main screen shows
a listing for the user's favoured
sporting activities, ranked for
relevancy based on her preferences.
The entries show the time, place
and type of sporting activity that
users are looking to engage in.
With one click users can open
the specific event and with another
register their interest.
A simple switch lets the user limit
the entries to his group of chosen
'friends'.
HOW DOES IT WORK?

5. 5
FEEDBACK
A short while after an agreed event
has concluded, Roster prompts
the user for rating and commentary.
As profiles aggregate these, users'
choice in partners becomes informed
and their plans dependable.
With the community growing,
no-one will have to kick around
by themselves!
HOW DOES IT WORK?

6. OUR USER CORE
6
SPORT LOVERS, RESIDING IN CITIES WITH A POPULATION OF 1M AND MORE
1 700 000
24-35
AGE GROUP MONTHLY EXPENDITURE
ON SPORTING ACTIVITIES
14 000
ARE RESIDENT
IN MOSCOW
50%
ACCORDING IHRSA

7. REACHING THE USERS
7
KEY ADVERTISING CHANNELS:
PRINT PUBLICATIONS
FEATURE ARTICLES IN LIFESTYLE AND SPORTING MAGAZINES
(Men’s Health, Cosmopolitan и другие)
FEATURING
APPLE iTUNES STORE, GOOGLE PLAY
SPORTS EVENT CO-PROMOTION
BANNERS, MENTIONS AND MEDIA PRESENCE
FOR LOCAL PROFESSIONAL AND AMATEUR EVENTS

8. MONETIZATION
8
AFFILIATE LINKS
$0.07 per click
CTR 40%
b2b
BRANDED
ACCOUNTS
b2b
$0.02 per mile $50 per fitness club
BANNER ADS
b2b

9. 9
PREMIUM
ACCOUNTS
TRAINER
ACCOUNTS
b2c b2c
$3 per month,
4% expected
conversion
$3 per month,
2% conversion
MONETIZATION

10. COMPETITION
10
Match.com
Badoo
Foursquare, Swarm
Runkeeper
Strava
No direct competitors,
similar functionality
is currently spread across
different apps
datingweb
sites
tr
ackingapps
geo apps
ROSTER
Roster will bring clubs and
interest groups to mobile

11. MAIN STAGES
11
SEPTEMBER OKTOBER NOVEMBER DECEMBER
PRE-PRODUCTION
• Technical specification
• Early mockups
• Development planning
PRE-ALPHA
• 80% of the UI design
complete
• Key screens consolidated
in a prototype
• Test aggregation
of venue data
ALPHA
• 30% of the screens
functional
• UI design complete
• Populating the venue
database
• 100% of the screens
functional
• Ranking and matching
algorithms tested
JANUARY FEBRUARY MARCH APRIL
PRE-BETA
• Monetization enabled
• Advertiser's interface
functional
• Pre-beta release
BETA
• Premium profiles added
• Algorithms adapted for
premium rankings
• Audience teasing via SMM
PRE-RELEASE RELEASE
• Beta testing and bugfixing
• Finishing touches
• Audience warm-up and
invites
• Launch
• Stability monitoring
• Event co-promotion
and print articles
• On-the-fly bugfixing
(hopefully not!)
2014
2015
START
FINISH

12. THE TEAM
12
Management
2
persons
Design
1
person
iOS development
3
persons
Android development
2
persons
QA
1
person
System administrator
1
person
The development team
Pavel Liskin
СЕО
Sergey Podshivalin
СТО
experience:
Vedomosti (leading Russian business daily),
Media Markt
experience:
iTunes in Russia
Artem Lazurenko
COO
experience:
Control Risks,
London School of Economics

13. THANK YOU FOR YOUR ATTENTION!