Social discovery is becoming increasingly important in sports. It allows individuals to find news, reviews, people, locations, and entertainment recommendations through social media platforms. Some key types of social discovery include news discovery on Twitter, consumer product reviews on sites like Amazon and Yelp, professional and personal networking on LinkedIn and dating apps, location discovery using services like Airbnb, and lifestyle recommendations on Pinterest. Various industries also utilize social discovery, including hospitality, public relations, retail, financial services, and media/journalism. Social media has transformed the sports viewing experience by allowing fans to engage in real-time discussions and share content. It has become a second screen that keeps fans connected and excited even when games are not live. Publishers

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Sports psychology and sociology
PEDU-247
Topic – Social Discovery and It’s
importance in sports
GROUP MEMBERS NAME
NITIN MALIK
APOORV MITTAL
YASH VERMA
HRIDEY NAYAR
SUBMITTED To – Dr Ajit Kumar 1

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SOCIAL DISCOVERY
Social discovery is becoming a buzzword in
describing new technologies, including but
not limited to social networks and mobile
apps.
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Social Discovery Can Be
Defined In 2 Ways.
- The first definition is applied to resourceanother
one user finds out information about another.
- In a more general sense, social discovery can
also mean that a user gets information about
anything based on reviews, advice or other input
from another user.
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Types of social Discovery
News Discovery
Consumer Discovery
People Discovery
Location Discovery
Life Style And Entrainment
Discovery 4

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News Discovery is when an individual uses
a social network platform to discover news. An example is
a user logging into Twitter to check trending tweets around
a newsworthy event, like a national disaster or sporting
event.
Consumer Discovery is when an individual uses a
consumer-based app to look for reviews and
recommendations. An example is a user reading reviews of
a sweater on Amazon or checking reviews of a new
restaurant on reservations software like Yelp.
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People discovery for professional use is when an
individual uses a platform like LinkedIn to network.
For personal use, this could be using an online
dating app to find a potential partner.
Location discovery is when an individual wants
to discover a new place. For instance, someone
using Airbnb to find a place to stay when traveling.
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Lifestyle and entertainment discovery
Is when an individual turns to social media for
entertainment or lifestyle recommendations.
Examples are using social discovery applications
like Spotify to find new music or Pinterest for a
new recipe
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Industries using social discovery
Just as consumers use social discovery in various ways, the same can be said for
industries. Below are some industries that use social discovery:
Hospitality: When users enjoy their experiences at places like hotels and
restaurants, they’re more likely to leave positive reviews online. Businesses can
use these posts to promote what makes their company stand out. Similarly,
negative feedback can be mitigated quickly with social discovery software.
Monitoring platforms like Twitter and Facebook is a must for organizations in
hospitality.
Public relations: Brands in the public relations (PR) sector use social discovery to
quickly get in front of customer sentiment. PR companies rely on these tools to
monitor bad press so an apology can be issued as soon as possible

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Retail: Brick-and-mortar retail companies follow along with specific
hashtags associated with their store or brand name. Any negative
feedback can be responded to quickly and in a personal way. Stores can
also use location features in social discovery software to filter social
posts by a geographic location and tagged locations.
Financial: The financial industry and insurance providers use social
discovery to understand area-specific risks affecting people worldwide.
These risks can be natural disasters, market changes, or political
unrest. Twitter and Reddit are the leading platforms financial
professionals turn to for these insights.
Media and journalism: For effective coverage of breaking news and
events, especially public safety, social discovery can provide a complete
picture to emergency service teams and help aid in security measures in
a crisis.

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How social media is changing
the sports experience
Over the last few years, digital technology has rapidly
transformed almost every aspect of the sports-viewing
experience, and social media continues to add new
dimensions to it. Today, sports fans aren’t satisfied
with just watching all the action unfold live, they need a
second screen to truly engage in real-time. Social
media is where fans come together to dissect the most
gripping match moments and off-field developments.
It’s a tapestry of content, which is great for fans, and
equally so for the entire ecosystem of leagues, teams,
players, broadcasters, and even brands who want to
ride that momentum and connect deeply with fans.
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Social media: Second screen
game-changer
While fans are glued to their screens for live action,
social media is where they come together to share and
connect with the rush of the game. Sports action on
social media is especially charged-up during game
time but this momentum stays alive all year long—as is
evident in conversations around India’s favourite sport,
cricket, during which people shared a whopping 96.2
million tweets between January 2021 and 2022. The
excitement around each six, each wicket taken is
palpable across timelines. It is the excitement around
culturally binding moments like these that brands,
publishers and broadcasters can lean towards to get to
the pulse of their audience while it's thumping loud and
clear.
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Engaging, conversational and
audience-first
Publishers and broadcasters have been
leveraging this momentum to forge a deeper
connection with fans by offering exclusive
content and experiences via social media.
While consumption patterns are ever-
changing and evolving, especially with
younger audiences who tend to love watching
shorter highlights clips, for example, there’s
scope for it all, across the live, video (and
even non-video) space.
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