In this workshop, Blockchain Marketer Mitchell Loureiro and Designer Paulo Fonseca will help you understand how to use blockchains to design social systems that fuel themselves. You'll learn how to construct your very own decentralised organisation and how to devise an incentive system based on blockchain technology.

1. Designing
Blockchain
Incentive
Systems
Mitchell Loureiro & Paulo Fonseca – Tomorrow Conference – Matosinhos, Portugal – June 21st, 2017

2. HELLO! 👋

3. So... who are you?

4. Present yourself with...
What have you done in the past?
What do you want to do in the future?
Why are you here in this workshop?
What do you know about blockchain?

5. And, who are we?

6. Paulo Fonseca
I’m an User Experience Designer and
the Founder of laux where we design
and create top notch digital products
for clients all over the world in areas
from Healthcare, FinTech and Sports.
Above all, I’m a technology addict that
beta tests the future so that I can stay
ahead of the curve when designing
forward-thinking products.
I also help organizing UX Tasca and
Blockchain Portugal meetups.

7. Mitchell Loureiro
I do marketing and executive strategy in
crypto including Santiment and
Steemit.
I’ve worked with a lot of projects
including NXT, Ardor, Byteball, and
many more.
I’m also in the rLoop hyperloop team,
run Blockchain Portugal with the
Lisbon community, and love to read old
books.

8. What is “the” Blockchain?

9. Well, technically speaking...
...a blockchain is just a distributed ledger with a consensus mechanism.

10. Distributed
because multiple
parties hold living
copies of the ledger.
They are all ‘true’
and ‘real'.
Ledger
is just a tally sheet of
who owns what, as
represented by
addresses and
values.
Consensus
a consensus
mechanism is the
way changes to the
ledger are decided.
...a distributed ledger with a consensus mechanism.

11. But functionally, it is so much more...
...it is an uncheatable ruleset for determining how value moves.

12. Uncheatable Ruleset
A set of processes designed to produce a
specific outcome that cannot be gamed
and can only work by following the
specified rules in the ruleset.
...it is an uncheatable ruleset for determining how value moves.

13. This has huge consequences because...
It allows us to design incentive
structures connected to
inviolable money.
It allows us to mold user
behaviour at scale in a way
never before seen.

14. Ok, some examples...

15. Bitcoin
Bitcoin is the original blockchain.
There is the ledger, everyone hypothetically
has a copy, and transactions are added to
the network via a consensus mechanism
called Proof of Work.
Proof of Work is the incentive system behind
Bitcoin. It gets users invested in the network
while ensuring that transactions are
inviolable via a kind of mathematical game.
$44,859,107,454
$2734.83
Market Cap
Price

16. Bitcoin
Bitcoininput
Demand for secure
money
+
Computing power
refinement
Mining
output
Decentralized
+
Secure money
boosts demand
$44,859,107,454
$2734.83
Market Cap
Price

17. Steem
Steem is a protocol for monetizing and distributing the rewards of an attention
economy using digital points called Steem.
The crowd posts content, then curates content with weighted upvotes. Weight is
determined by the amount of 'locked' Steem, call Steem Power.
Content that receives the most weight via upvote goes to the top and is rewarded with
newly minted Steem in proportion to their percentage of those weighted upvotes.
In this way Steem incentivizes the creation of new content by rewarding the best content
creators with Steem, while giving utility to Steem by allowing it to be used to direct
attention to upvoted content.
$463,494,756
$1.97
Market Cap
Price

18. Steem
Steeminput
Attention
+
Content
refinement
Weighted curation
output
Crowd curated
+
incentivized content
boosts demand
$463,494,756
$1.97
Market Cap
Price

19. Ethereum
Ethereum is a protocol for distributed computing, specifically for smart contracts.
The Ethereum network operates as a single massive computer, allowing anyone to run
transparent and unstoppable scripts in a hypothetically secure way.
Ethers, the Ethereum network token, serve as a payment means and anti-spam device on
the Ethereum network. They ensure that interacting with the network has a cost.
$32,126,423,303
$346.68
Market Cap
Price

20. Ethereum
Ethereuminput
Demand for
unstoppable code
+
Computing power
refinement
Mining
output
Worldwide
decentralized
computer
boosts demand
$32,126,423,303
$346.68
Market Cap
Price

21. Sia
Sia is a blockchain protocol for renting and selling data storage.
Sia’s token, Siacoin, is used strictly for buying and selling data on the network.
A percentage of all transactions are sent to Siafund holders, largely the Sia team, which is
responsible for further developing the network.
Siacoin is designed to create a network effect.
$501,918,620
$0.018530
Market Cap
Price

22. Sia
Siainput
Demand for secure
storage to excess disk
space
refinement
Disk space allotted to
Sia protocol
output
Decentralized storage
service
boosts demand
$501,918,620
$0.018530
Market Cap
Price

23. Augur
Augur is a decentralized prediction market.
Its long term goal is to make derivatives out of anything.
Augur uses the REP token as a means of deciding the outcome of events.
REP holders vote decide as an aggregate whether an event has come to pass or not and
receive a transaction fee as a result. REP holders who fail to vote or vote against the
consensus have some of their REP confiscated.
In this way it incentivizes participation.
$331,031,800
$30.09
Market Cap
Price

24. Augur
Augurinput
Demand for
decentralized
prediction market
+
Money
refinement
REP holders vote on
the outcomes as
oracles
output
Trustworthy and
functioning prediction
market
boosts demand
$331,031,800
$30.09
Market Cap
Price

25. Santiment
Santiment is a datafeeds and market information platform. It aims to be the
data vendor infrastructure of blockchains, the ‘Bloomberg’ of crypto.
Santiment is not a blockchain, but it does use a utility token. It gives holders certain rights
from Santiment and acts as a social engineering tool.
SAN is used to onboard users via staking; Holders can 'lock' their tokens to get free access
to certain services; Certain services are auctioned, and the auction serves as the price
discovery and exclusion mechanism; The crowd can contribute to Santiment in certain
ways to get tokens.
SAN's utility depends on the value of its data, and the token structure encourages their
community to participate in maximizing the value of that data.
??
??
Market Cap
Price

26. Santiment
Santimen
t
input
Crowdsourced data
+
Psychological
Investment
refinement
Data Processing
+
Subscription
output
More valuable feeds
+
More loyal user base
boosts demand
??
??
Market Cap
Price

27. LUNCH 🍕
⏰ 1 Hour

28. F*ck! How are we going to design this?

29. By applying the design process...
RESEARCH STRATEGY DESIGN TESTING
initial
trigger
vision
& plan
the right
solution
Understand Design

30. ...that has 4 steps.
RESEARCH STRATEGY DESIGN TESTING
initial
trigger
vision
& plan
the right
solution

31. RESEARCH

32. Help me understand…

33. So... let’s ask some good questions...
And good questions are...
Specific Answerable Practical

34. “The first step to find a good answer is to reframe the question.”

35. How do we
create the best
electrical drill?

36. How can we
make a better
hole?

37. How do we create a
cheaper baby incubator
for the Indian market?

38. How do we stop 1.5Million
baby deaths per year from
hypothermia?

39. QUICK QUIZ ✔

40. Do you think it is
a good idea?

41. Do you think it is
a good idea?

42. Would you buy a
product which solved
this problem?

43. Would you buy a
product which solved
this problem?

44. How do you
currently deal with
this problem?

45. How do you
currently deal with
this problem?

46. Talk me through the
last time you had
this problem…

47. Talk me through the
last time you had
this problem…

48. How much
would you pay
for this?

49. How much
would you pay
for this?

50. How much money
does this problem
cost you?

51. How much money
does this problem
cost you?

52. Let’s debate it!
Here’s some questions you might ask…
What is the advantage over current centralized systems?
Is a distributed ledger the future of the internet?
Are there any working blockchain products I can use?
(and your own question, obviously…)

53. DEBATE 🤷
⏰ 20 MINUTES

54. We are still in the first phase...
RESEARCH STRATEGY DESIGN TESTING
initial
trigger
vision
& plan
the right
solution
Understand Design

55. So, let’s follow the process...
RESEARCH STRATEGY DESIGN TESTING
initial
trigger
vision
& plan
the right
solution

56. STRATEGY

57. Wouldn’t it be awesome if...

58. Well, let’s brainstorm about it together!
But first, just some important brainstorm rules...
Defer judgement
Encourage wild ideas
Build on the ideas of others
Stay focused on the topic
One conversation at a time
Be visual
Go for quantity
Be cool 😎

59. BRAINSTORM 💡
⏰ 30 MINUTES

60. Are you ready to start designing it?
RESEARCH STRATEGY DESIGN TESTING
initial
trigger
vision
& plan
the right
solution
Understand Design

61. So, let’s do it...
RESEARCH STRATEGY DESIGN TESTING
initial
trigger
vision
& plan
the right
solution

62. DESIGN

63. Let’s prototype it!
You should use the template we showed you before to…
Define the input to the incentive system
Define the refining process in the incentive system
Define the output of the incentive system (that should boost input)
Make sure to include a positive network effect to boost demand

64. awesome
name
input
refinement
output
boosts demand

65. BUILD 🏗!
⏰ 6 SESSIONS of 5 MINUTES

66. Are you willing to test it?
RESEARCH STRATEGY DESIGN TESTING
initial
trigger
vision
& plan
the right
solution
Understand Design

67. Are you?
RESEARCH STRATEGY DESIGN TESTING
initial
trigger
vision
& plan
the right
solution

68. TESTING

69. Let’s test it!
Rules for pitching the ideas in the Meetup afterwards
KISS (no not smooching)
Know the ask
Address the problem
Why is your approach unique?
Leave with a memorable and
repeatable story

70. PITCH 💬
⏰ Each group has 3 MINUTES

71. Thank you! 🙏
Mitchell Loureiro & Paulo Fonseca – Tomorrow Conference – Matosinhos, Portugal – June 21st, 2017