- The document discusses applying theories of evolution like Lamarck and Darwin to navigation patterns on the web. It suggests treating different navigation options as variations that face selective pressures from users. - The author proposes introducing randomness and "serendipity" into navigation, similar to random mutations in biology, and observing which options users prefer through their behavior. Successful patterns would be reinforced while less successful ones would disappear. - Implementing an "evolutionary" approach could help generate new navigation ideas and drive innovation, as small iterative changes based on user feedback are less risky than large overhauls. The competitive pressures of natural selection may help identify the most effective designs.

2. I’m a web architect

3. I’m a consultant / Insultant Internet

4. Classified as: Usability expert

5. For those people

6. And a multimedia teacher / Productivity workshop

7. And a multimedia teacher / Productivity workshop

8. And a multimedia teacher / Productivity workshop

9. And a multimedia teacher / Productivity workshop Why are the numbers to different?

10. And a multimedia teacher / Productivity workshop Why are the numbers to different? I won’t tell you today. Maybe in another conference. ;-)

11. And a multimedia teacher / Usability and innovation workshop

12. The book Internet, give me what I want ! Give web users what they want, you will have what you want.

13. 60 navigation patterns

14. Where do I stand? Le Web3 experience Where is the web going? Can’t we just apply a method instead of talking, talking and saying $*# things?

15. Why this conference?

16. Amazon.com Navigation patterns are subject to the rules of evolutions.

17. Let’s have a look at evolution theories Where else?

19. How do I make my girafe grow a longer neck on the web?

20. Translation

21. Or more accurately

22. What do they want?

23. Small tree

24. Listening to them?

25. Big tree, need to grow a neck

26. Growing a neck

27. Observing them

28. Knowing what they don’t want

29. The story of the architect

30. The story of the architect

31. Adapted to the need Googlable keyphrases : Desired paths

32. Tag clouds

33. But…

34. Darwin says No, too dangerous for species, the girafe didn’t choose to grow a neck. All a tiny bit different! Whatever happen some might survive.

35. Select what’s appropriate and reinsert generated random diversity

37. The « Monstres prometteurs »

38. Resets in evolution Way evolution grows reset Reset / Big difference in the environment New territories

40. Make evolution happen : play the little scientist Turn the wheels of selection to create babies.

41. Let’s make navigation babies

42. How fast can we go? If ideas were viruses Laggards would be the last to catch it. I would be long dead.