WIF 2008 Conference - Evolution theories applied to web navigation

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WIF 2008 Conference - Evolution theories applied to web navigation

  1. 1. WIF 2008 <ul><li>Appliquons les théories de la l’évolution aux modèles de navigations </li></ul><ul><li>Applying evolution theories to navigation patterns </li></ul>Présenté par : Patricia GALLOT-LAVALLÉE Date : 17/04/2008
  2. 2. I’m a web architect
  3. 3. I’m a consultant / Insultant Internet
  4. 4. Classified as: Usability expert
  5. 5. For those people
  6. 6. And a multimedia teacher / Productivity workshop
  7. 7. And a multimedia teacher / Productivity workshop
  8. 8. And a multimedia teacher / Productivity workshop
  9. 9. And a multimedia teacher / Productivity workshop Why are the numbers to different?
  10. 10. And a multimedia teacher / Productivity workshop Why are the numbers to different? I won’t tell you today. Maybe in another conference. ;-)
  11. 11. And a multimedia teacher / Usability and innovation workshop
  12. 12. The book Internet, give me what I want ! Give web users what they want, you will have what you want.
  13. 13. 60 navigation patterns
  14. 14. Where do I stand? Le Web3 experience Where is the web going? Can’t we just apply a method instead of talking, talking and saying $*# things?
  15. 15. Why this conference?
  16. 16. Amazon.com Navigation patterns are subject to the rules of evolutions.
  17. 17. Let’s have a look at evolution theories Where else?
  18. 18. Lamarck says <ul><li>« The Girafe always wanted to grow a neck. » </li></ul>Always in an environment.
  19. 19. How do I make my girafe grow a longer neck on the web?
  20. 20. Translation
  21. 21. Or more accurately
  22. 22. What do they want?
  23. 23. Small tree
  24. 24. Listening to them?
  25. 25. Big tree, need to grow a neck
  26. 26. Growing a neck
  27. 27. Observing them
  28. 28. Knowing what they don’t want
  29. 29. The story of the architect
  30. 30. The story of the architect
  31. 31. Adapted to the need Googlable keyphrases : Desired paths
  32. 32. Tag clouds
  33. 33. But…
  34. 34. Darwin says No, too dangerous for species, the girafe didn’t choose to grow a neck. All a tiny bit different! Whatever happen some might survive.
  35. 35. Select what’s appropriate and reinsert generated random diversity
  36. 36. Webwise <ul><li>Add Serendipity button: </li></ul><ul><ul><ul><li>Stumble Upon </li></ul></ul></ul><ul><li>Don’t try to be too perfect! </li></ul><ul><ul><ul><ul><li>How to link 3000 pages? </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Leave a little « Bordel » </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Use other axes (like time, profil detection…) </li></ul></ul></ul></ul><ul><li>Example of a good nav and serendipity mix </li></ul><ul><ul><ul><ul><li>See Skaaz </li></ul></ul></ul></ul>Skaaz.fr
  37. 37. The « Monstres prometteurs »
  38. 38. Resets in evolution Way evolution grows reset Reset / Big difference in the environment New territories
  39. 39. Webwise? <ul><li>Let’s imagine we all became blind. </li></ul>Then AI interface would look pretty good. Why can’t I sms Google with my questions?
  40. 40. Make evolution happen : play the little scientist Turn the wheels of selection to create babies.
  41. 41. Let’s make navigation babies
  42. 42. How fast can we go? If ideas were viruses Laggards would be the last to catch it. I would be long dead.
  43. 43. My conclusions <ul><li>Publish, publish, publish by different people </li></ul><ul><li>Create agile models </li></ul><ul><li>If a company is not in « danger », if its environment is </li></ul><ul><li>not offensive, it won’t evolve much. It will seem more dangerous than tiny changes. No, need to come up with big great propasals, they will be rejected. </li></ul><ul><li>A creative person best ennemy is its insecurity ! </li></ul><ul><li>L’insécurité d’un créatif est son meilleur ennemi. </li></ul>
  44. 44. Googlable key phrases <ul><li>Livre « La révolution de l’évolution » éditions PUF, Lamarckisme, Darwin, Neodarwinisme, gradualisme , sérendipité, algogénétique, Stephen Jay Gould , selection wheel, Patricia Gallot-Lavallée, Patricia, </li></ul><ul><li>Donne-moi ce que je veux , navigation web, modèles de navigation, théorie synthétique de l’évolution , dérive naturelle, sélection sexuelle, stratégie de reproduction , La théorie des mêmes, desired paths, wif 2008, Limoges webdesign. </li></ul>Merci ! How do you say « Thank you » in Limousin ? Special Thanks to Jean-Claude Heudin for his crash course in evolution theories.

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