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Chapter 1
Review Pages 1-
5
By: Jess Pascale, Sarah Tejada, Ryan Mora & Ryan
Gorman
Social network site hashtag
● keyword or phrase preceded by the # symbol that people include in their
social media posts. This then facilitates the searching and grouping of
messages with given hashtags, this can be a word or short phrase
Computer mediated communication (CMC)
● any human communication that occurs through the use of
two or more electronic devices
Tweet
● a posting made on the social media website twitter
Mobile communication
● talking, texting or sending data or image files over a
wireless network. An example of mobile communication is
sending email from a computer using a wireless network
at your local coffee shop.
Media Cloverleaf
● Edelman PR divides the media environment into four
overlapping parts: traditional media, owned media, hybrid
media & social media

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Chapter 1 Review Pages 1-5

  • 1. Chapter 1 Review Pages 1- 5 By: Jess Pascale, Sarah Tejada, Ryan Mora & Ryan Gorman
  • 2. Social network site hashtag ● keyword or phrase preceded by the # symbol that people include in their social media posts. This then facilitates the searching and grouping of messages with given hashtags, this can be a word or short phrase
  • 3. Computer mediated communication (CMC) ● any human communication that occurs through the use of two or more electronic devices
  • 4. Tweet ● a posting made on the social media website twitter
  • 5. Mobile communication ● talking, texting or sending data or image files over a wireless network. An example of mobile communication is sending email from a computer using a wireless network at your local coffee shop.
  • 6. Media Cloverleaf ● Edelman PR divides the media environment into four overlapping parts: traditional media, owned media, hybrid media & social media