Following the launch of our SendGrid Cloud Module, we’re proud to announce a joint webcast scheduled for Wednesday, February 20th, 2013 at 10:30 AM PST. In this webcast, participants will listen in on a deep dive discussion of the best practices associated with using transactional email for app developers. Ilya Sukhar, Parse CEO, will be joined on the webcast by Elmer Thomas, Developer Evangelist, from SendGrid to walk everyone through examples of each best practice. There will be a Q&A session at the end of the webcast and a follow-up email with a link to the recorded session. At the end of the webcast, you’ll have a solid understanding of how to make sure that your emails reach the inbox and the benefits of SendGrid email deliverability via the Parse platform.

1. Best Practices of Incorporating Email
into Your Apps Using
SendGrid & Parse
Parse

2. Best Practices of Incorporating Email into
Your Apps Using SendGrid & Parse
Elmer Thomas Ilya Sukhar
Developer Evangelist CEO and Co-Founder
SendGrid Parse

3. Agenda
• Intro to SendGrid
• Intro to Parse
• Best Practices
• Demo
• Q&A

4. Parse / SendGrid
Elmer Thomas
Developer Evangelist
@thinkingserious
February 20, 2013

5. “If your emails don’t make it to the Inbox,
you are talking to yourself. Not cool.”
- Email Sending Ninja, Elmer Thomas

6. I want you to stop talking to yourself.

7. There’s a problem with email…...
20% of legitimate emails never reach the inbox.
... email is a pain for developers.
... your app NEEDS email.

8. SendGrid has sent over 90 Billion
Emails

10. Web API via
API Workshop
Powered by IODOCS
via

11. Inbound Parse

12. EVENT API

13. http://send.gd/FourSquareCaseStudy

14. http://send.gd/ListiaCaseStudy

15. Parse

16. Save data with ease.
Using Email to Send Push Notifications Parse

17. Make your app social.
Instantly.

18. The proven way to increase
engagement.

19. Say goodbye to servers!

20. Any device. Any time.

21. Parse Powered Customers

22. Best Practices of
Incorporating Email into
Your Apps Using
SendGrid & Parse

23. Do Personalize Your Emails

24. Maintain Your Brand

25. Do Keep It Simple

26. Do Spell and Grammar Check

27. Avoid Spam Filters

28. Be Mobile Friendly

29. Don’t Use No-Reply Addresses

30. Seize the Opportunity

31. Take Advantage of
SendGrid’s Technology
• Send Email
• Retrieve Information
• Receive Email
• Real-time Event Notification Webhook

32. Don’t Forget About Analytics

33. How to Send An Email
Using SendGrid From a
Parse-Powered App.

35. Require SendGrid Cloud Module
Run Cloud Function and Check for Comment

36. Get the Owner of the Photo
Send Email with Sengrid

38. Thanks for Attending
Questions?
Contact Parse: feedback@parse.com
Contact SendGrid: elmer.thomas@sendgrid.com
Recorded webcast will be emailed tomorrow.
Ask your questions in the GoToWebinar panel on the right.