에스엠투네트웍스 마케팅인텔리전스팀은 매년 국내 주요 기업들과 소셜미디어에서 생성되는 데이터(Buzz, Post, Mention 등)를 가지고 다양한 조사를 진행하고 있으며, 소셜 데이터를 바탕으로 '벤치마크 리포트'를 발행하고 있습니다. 작년에 이어 발간한 이번 2022 SBX 리포트에는 더 다양하고 폭넓은 산업군을 대상으로 Views, Engagement 등 주요 지표 별 가치(Value)를 비교했습니다.​ 2021년 한 해, 가장 우수한 소셜 미디어 성과가 나타난 산업군과 브랜드는 어디였을까요? 본 리포트 관련 문의 사항은 에스엠투네트웍스 마케팅인텔리전스팀으로 문의 바랍니다. Web : www.sm2marketing.co.kr E-mail : marketing@samhwa.com Blog_1: https://blog.naver.com/synthesio Blog_2 : https://blog.naver.com/dmktginsight Tel : 02-3487-6278

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13. 12
YoY -67.13%
YoY -25.51%
YoY -22.12%
YoY -40.27%
YoY -6.53%
YoY -18.11%
YoY -23.55%p
YoY +13.80%p
YoY -47.43%p
YoY -74.78%
YoY -32.20%
YoY +16.70%

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0.0 0.2 0.4 0.6 0.8 1.0 1.2 1.4 1.6 1.8

16. 15
YoY -67.13%
YoY -40.27%
YoY -23.55%

17. 16
YoY -22.12%
YoY -6.53%
YoY +13.80%

18. 17
YoY -22.12% YoY -18.11%
YoY -47.43% YoY +55.76%

19. 18
YoY -46.40%
YoY -49.28%
YoY -13.75%

21. 20
YoY -76.50%
YoY -25.25%
YoY -17.49%
YoY -82.67%
YoY -28.14%
YoY -43.61%
YoY -79.95%p
YoY -28.59%p
YoY -18.60%p
YoY -80.93%
YoY -42.57%
YoY -47.27%

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YoY -76.50%
YoY -82.67%
YoY -79.95%p

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YoY -25.25%
YoY -28.14%
YoY -28.59%p

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YoY -17.49% YoY -43.61%
YoY -18.59%p YoY -47.27%

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YoY -49.5%
YoY -56.7%
YoY -38.7%
YoY -23.5%
YoY -68.1%
YoY -24.2%
YoY -23.5%
YoY -64.8%
YoY -81.8%
YoY -19.7% YoY -56.8% YoY -14.3%
YoY -39.1%
YoY -78.1% YoY -65.9%
YoY -53.4%
YoY -52.8%
YoY -44.4%
YoY +50.1%
YoY -29.9%

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YoY -79.35%
YoY -57.92%
YoY -14.61%
YoY -55.14%
YoY -17.23%
YoY -45.60%
YoY -38.86%p
YoY -7.31%p
YoY -35.25%p
YoY -85.16%
YoY -64.05%
YoY -10.94%

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YoY -79.35%
YoY -55.14%
YoY -38.86%p

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YoY -57.92%
YoY -17.23%
YoY -7.31%p

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YoY -14.61% YoY -45.60%
YoY -35.25%p YoY -10.94%

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1,000
0.0 0.1 0.2 0.3 0.4

39. 38
YoY -79.02%
YoY +22.26%
YoY -72.56% YoY -81.48%
YoY -63.38%
YoY -6.99%
YoY -69.33%
YoY -59.86%
YoY +15.20%

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61. 60
YoY -66.35%
YoY +9.05%
YoY -63.64%
YoY +2.18%
YoY +2.62%
YoY -34.71%
YoY +3.02%
YoY -50.96%
YoY -32.79%
YoY -40.72%
YoY +0.19%
YoY -7.35%

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63. 62
YoY -63.64%
YoY -34.74%
YoY -32.19%p

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YoY +2.18%
YoY +3.14%
YoY -28.66%p

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67. 66
YoY +7.69% YoY +418.68%
YoY -13.12%
YoY -43.55%p

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69. 68
YoY +4.54%
YoY -45.16%
YoY -22.10%
YoY +45.78%
YoY +1.93%
YoY -53.27%
YoY +45.98%
YoY -24.43%
YoY -89.61%
YoY -69.50%
YoY -73.30%
YoY -42.63%YoY -76.83%
YoY -65.18%
YoY -61.15%
YoY 71.75%
YoY -14.06%
YoY +4.54%
YoY -63.46%
YoY -3.05%

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