16. āļāļĨāļĒāļļāļāļāđāļāļēāļĢāļāļąāļāļāļēāļĢāļāļ§āļąāļāļāļĢāļĢāļĄ
âShanZhaiâ Strategy A Chinese Phenomenon
(simplified Chinese: åąąåŊĻ pinyin: shÄnzhà i)
åąąåŊĻ;
refers to Chinese Imitation and Pirated Brands and Goods,
Particularly electronics. Literally "mountain village" or
"mountain stronghold", the term refers to the mountain
stockades of warlords or thieves, far away from official
control. "Shanzhai" can also be stretched to refer to
people who are lookalikes, low-quality or improved
21 āļŠāļī āļāļŦāļēāļāļĄ 2554
goods, as well as things done in parody. 16
26. āļāļĢāļ°āļāļ§āļāļāļēāļĢāļāļāļāļāļ§āļąāļāļāļĢāļĢāļĄ
Problem Idea
Social Prototyping
Trend Economic
Screening Market
Technology Environment Generation Diffusion
āļāļą āļāļŦāļē
āđāļāļ§āļāļēāļāļāļēāļĢāđāļāđāđāļāļāļą āļāļŦāļē
āļāļ§āļēāļĄāļāđāļāļāļāļēāļĢ āļŦāļĢāļ·āļ āđāļāļāļēāļŠ
21 āļŠāļī āļāļŦāļēāļāļĄ 2554 26
27. New Product Development
Idea generation Creativity TRIZ
Product screening
Design
Concept testing
Business & Financial analysis
Product development Business &
Test marketing Marketing
Commercialization
21 āļŠāļī āļāļŦāļēāļāļĄ 2554 27
50. Accelerate innovation with TRIZ
a Catalyst of innovation
Theory of inventive
The theory of inventor's problem solving
Innovation tool
21 āļŠāļī āļāļŦāļēāļāļĄ 2554 50
125. Creativity & Innovation
Three stage of a creative ecology
Every one is Creative
Creativity need Freedom
Freedom need Market
John Howkins āļāļđāđāļāđāļ the Creative Economy:
āđ
21 āļŠāļī āļāļŦāļēāļāļĄ 2554 How people make money from ideas125