Startup Master Class 2018 IIT Kanpur

1. Startup Master Class
IIT Kanpur
January 27/28, 2018
INNOVATION FRAMEWORK:
TECHNOLOGY ENABLED STARTUP OPPORTUNITIES
Sandeep (Sandy) Muju
Managing Director
PlutusKuber LLC
PlutusKuber LLC

2. Slides
(a) Classification of types of Startups in Global India context
(b) Innovation is broader than Technology alone
(c) Increasing Pace of Innovation
(d) Seven features common across successful startups
(e) Where did VC’s place their ~$65B bets in 2014-2015
(f) Where did VC’s place their ~$55B bets in 2015-16
(g) Socially motivated Commercial Enterprises are needed in India
(h) Top 10 Startup Themes based on “Needs” in India
(i) Top 3 deep-technology picks for their global disruptive potential
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3. Classification of types of Startups in Global India context
Startups addressing
Indian Problems &
Opportunities with
means in India
• Technology enabled
Problems and
Opportunities unique to
India.
• Examples:
•IEX: electronic power
trading platform in India
•Indus OS: Indian mobile
phone operating system
•OnlinePrasad: blessings
from a Indian holy site on a
website
•PlexusMD: network for
doctors and healthcare
organisations
Startups addressing
Global Opportunities
with Global means
• Emerging global
technology maturity
based solutions for
global customers
• Examples:
•Boltt: wearable tech & AI
•Intugine: IoT device to
control other smart devices
•Caspar.ai: Smart home
automation platform.
Startups addressing
Global Opportunities
with India focus
• Customizing global
technology trends to
Indian context
• Examples:
•X-Factor: Electronic tax
filing
•ideaForge: Drones/UAVs for
special use in India
•Flipkart: Amazon of India
•Ola: India’s Uber
Type II Type GG Type GI
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4. Innovation is broader than Technology alone
Innovation is Multi-dimensional …
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Incremental
Innovation Space
Revolutionary
InnovationSpace
Ex., Internet,
Vaccination,
Touch Screen
Ex., Robots,
Automation,
3D Printing
Ex., Credit
Card Purch.
E-commerce
New to
World
Technologies
New to
Industry
Technologies
New to
World
Business
Models
New to
Industry
Business
Models
New to
Industry
Methods
& Processes
New to
World
Methods
& Processes
Next
Technology
Version
Ex., Next
season’s Flu
Vaccine
Quality &
Reliability
improvements
Incremental
change to Biz
Model
Ex., Carry-out
at restaurants
Ex., Lean
Six Sigma
Continuous
Process
Improv.
Non Value Add
improvements
Changes to
better serve
customers
The Innovation Cube (© Sandeep Muju, 2013)

5. >200,000 Years Post-Fire
and Pre-Bulb Humans
The increasing Pace of Innovation
Steam Engine
Savery, 1698
Battery
Volta, ~1800
Steam
Locomotive
Trevithick, 1804
Automobile
Benz 1886
Telegraph
Marconi, 1909
1st Manned Flight
Wright Bro, 1903
Internet
1970-90s
“Berlin Wall”
1989
Innovation is was a slow process ….
It is “Revolutionary” when breakthroughs happen ..
It is “Evolutionary” in the meantime ..
EV
1970s-
2000s
?
IBM
1911
Boeing
1916
Airbus
1960s
Microsoft
1975
UAVs
1970s
Big Data
2010s
Neural
Networks
1990s
AI
1990s
IoT
2010s
Blockchain
2000s
Gene Editing
2015
Industrial
Robots
1970s
Humanoid
Robots
2000s Digital
Health
2000s
PlutusKuber LLC
~100 Years Post-Bulb
and Pre-Internet Humans
<50 Years Post-Internet
and Pre-??
5
Electric Bulb
Franklin, 1879
Evolution
Darwin 1859

6. Where did VC’s place their ~$65B bets in 2014-2015*
*Source
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$11.4B Business & Financial Tech
$9.1B Urban Mobility & Vehicles
$8.9B Biotech & Pharma
$8.7B Advertising & Media
$6.4B Big Data
$6.0B Energy & Industrial
$5.3B Communication & Security
$5.9B Healthcare & Medical
$2.8B Learning & Playing
Primary focus on global commercial business opportunities

7. Where did VC’s place their ~$55B bets in 2015-16*
*Source
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$26B E-Commerce &e-services
$8.0B Software
$3.2B Hardware
$2.4B Advertising
$1.6B Social Media
$1.4B Communication
$1.3B Telecoms
$0.9B Search
$0.8B Music & Video
$0.7B Gaming
…….
Primary focus on global commercial business opportunities

8. 8
Socially motivated Commercial Enterprises are needed in India
Just in two prior years (2014-15 and 2015-16) VC’s spent over $120B on commercial business ventures!
India needs Socially motivated Enterprises that are also sustainable => Commercial Social Entrepreneurship!
For Example:
Kumbaya, is on a mission to provide not only affordable efficient solar power but also an
agnostic network connectivity to the world’s unconnected communities. The company
founded a year ago, by Mike Freni is committed to achieve the #1 Goal of the United
Nations, Sustainable Development – to eliminate poverty by increasing access to
technology, education, and reliable infrastructure.
Kumbaya has harnessed the recent advances developing leading edge technology to solve some of the world’s largest problems.
Kumbaya platform, zeroXess, a modular (emission free) solar powered system that connects users to LTE, 3G, WiFi or satellites, ultimately providing
broadband connectivity access for everyone. The platform also allows access for non-invasive eHealth monitoring devices and point-of-care decision
support. This small but powerful affordable device can be deployed all over the world and, with a little sun and connectivity, will bring power, TV,
radio, broadband internet, and even CO/CO2 and weather sensors, and much more to off-grid populations, refugee camps, and areas afflicted by
natural disasters.
PlutusKuber LLC

9. Seven features common across successful startups …
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Some of the common themes that run across successful startups include,
1. Provides a solution that addresses a problem or opportunity faster/better/cheaper than what exists,
2. The problem/opportunity being addressed has large enough addressable market size (TAM),
3. Value proposition is clear, and there is thought behind how it can generate revenues (revenue model),
4. It has Customers (or potential Customers) that want it and are willing to pay for it,
5. Entry Barrier for competition: Has some type of IP (Intellectual Property) whether in the form of formal
Patent or an embedded unique know-how (or code) that is hard to copy/reverse-engineer,
6. Has a well balanced, high-functioning, and resilient founding/leadership team,
7. Has a good ecosystem of Mentors, Advisors and/or actively engaged Board members,

10. Top 10 Startup Themes based on “Needs” in India ..
1. Pollution/Waste
2. Clean/Renewable/Off-Grid Energy
3. Food/Agriculture
4. Health, Medical & Bio-Informatics
5. Air/Land/Water Transportation - Autonomous & otherwise
6. Digital services and E-commerce related
7. Blockchain & Cryptocurrency
8. Smart Materials
9. AI/ML/NLP
10.IoT/IoIT/IoMT/IoHT
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Problems worth solving in India for Indian and Global Customers …

11. Top 3 deep-technology picks for their disruptive potential ..
PlutusKuber LLC
1. Blockchain: The biggest business process “tech” innovation since the Internet!
Applications: Crytocurrency, Smart-contracts, Supply Chain, Digital-identity, etc
3. Gene Editing: The biggest innovation since Darwinian evolution!
Applications: Precision medicine, Disease prevention, Drug development, Crop yield, etc
2. Artificial Intelligence: The most pervasive “tech” innovation since Electricity!
Applications: Bots, Intelligent Robots, Health Diagnosis, Smart Transportation, Forecasting, etc
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The race between Enhanced Humans and Intelligent Robots has just begun …

12. PlutusKuber LLC
Contact
12
Sandeep (Sandy) Muju
Managing Director
PlutusKuber LLC
US Cell: +1-(323)947-7029
India Mobile: +91-9871800146
Email: smuju@plutuskuber.com
Linkedin: https://www.linkedin.com/in/sandeepsandymuju/