2. What is Ethics?
What are the approaches to ethics?
What is Business Ethics?
Ethics in various sector
marketing
finance
HR
IT
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CONTENT
3. What is Ethics?
3
Ethics is the branch of philosophy that
focuses on morality and the way in
which moral principles are applied to
everyday life. Ethics has to do with
fundamental questions such as “What
is fair?” “What is the right thing to do in
this situation?”
4. There are three main approaches to ethics:
• Consequence-based approach
• Rule-based approach
• Character-based approach
• The first two approaches address the question of how we ought to
act, the third approach responds to the question of what kind of
person we should be
Approaches to Ethics
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5. What is Business ethics?
5
Business ethics focuses on what
constitutes right or wrong behavior in the
world of business.
6. 6
• Ethics in target marketing
• Ethics in positioning
• Ethics in marketing mix:
– Product
– Price
– Place
– Promotion
7. 7
Ethics in Advertising?
exaggeration
misuse of testimonials
misrepresentation
false statistics
vulgarity
claims of winning awards
unhealthy brand comparison
advertising to children
abuse of women
suppression of certain information
8. • Wages/Salaries
• Employment issues
• Race, gender, age, etc
• Performance appraisal
• Privacy issues
• Safety and health
• Restructuring and layoffs
HR related ethical issues
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9. • Fraud and manipulation
• Insider trading
• Fraudulent accounting
• Deception
Finance related ethical issues
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10. • Public concern about the ethical use of information technology
includes:
• E-mail and Internet access monitoring
• Unsolicited e-mail
• Hackers
• Plagiarism
• Cookies and spyware
Ethics in Information
Technology
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