Top 20 Bank 2.0 experiences in Spain: from internal knowledge to SMO

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Top Bank 2.0 Experiences in Spain, from an internal point of view, based on four approaches:

* Innovation approach: Sabadell Labs & Bankinter Labs & BBVA Open Talent; Caja Extremadura Thinking People Workshop; CECA Innovation Blog.

* Efficiency approach: Monitorization: Vigía 2.0 (CECA); Using 2.0 as an (internal) channel: Commercial Twitter (CECA) & Customer support Banco Sabadell & Cancha 2.0 (Caja Navarra); Wikidirectory (embedded in CECA Knowledge Management Bar)

* Loyalty approach: My Notebook (CECA); Virt@aula (La Caixa) & Virtual Campus (Unicaja); ActiBVA-Planta 29 (BBVA) & Estaestuobra (Caja Madrid).

* Productivity Approach: Melania (CECA); SME Social Network (la Caixa); Intranet Sum (CECA)

Las 20 mejores prácticas en Banca 2.0 y Enterprise 2.0 en España: desde el conocimiento interno al Social Media Optimización, desde cuatro aproximaciones:

* Innovación: Sabadell Labs & Bankinter Labs & BBVA Open Talent; Taller de Pensantes de Caja Extremadura; Blog de Innovación de CECA.

* Eficiencia: Monitorización - Vigía 2.0; Uso del 2.0 como canal interno: Twitter comercial de la CECA; Atención a cliente interno del Banco Sabadell; y Cancha 24 horas; Wikidirectorio (aplicación de la barra de gestión del conocimiento de la CECA)

* Fidelización: Mi Cuaderno (CECA); Virt@ula (la Caixa); Campus Virtual (Unicaja); ActiBVA y Planta 29 (BBVA), y Estaestuobra (Caja Madrid)

* Productividad: Melania (CECA), Red Social de Empresas (la Caixa); Intranet Suma (CECA).

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Top 20 Bank 2.0 experiences in Spain: from internal knowledge to SMO

  1. 1. Top 20 Bank 2.0 Experiences in Spain From Internal Knowledge to SMO Workshop ABI Lab ‘Dai Processi All’utente attraverso la Intranet’. Milano, 1º dicembre 2010 Francisco Álvarez, Redactor Jefe de Melania. Servicios Gestión del Conocimiento. CECA
  2. 2. Agenda <ul><li>What have banks to do with 2.0? </li></ul><ul><li>Towards profitability: Market positioning (Matrix) </li></ul><ul><li>Innovation approach </li></ul><ul><ul><li>Sabadell Labs & Bankinter Labs & BBVA Open Talent </li></ul></ul><ul><ul><li>Caja Extremadura Thinking People Workshop </li></ul></ul><ul><ul><li>CECA Innovation Blog </li></ul></ul><ul><li>Efficiency approach </li></ul><ul><ul><li>Monitorization: Vigía 2.0 (CECA) </li></ul></ul><ul><ul><li>Using 2.0 as an (internal) channel: Commercial Twitter (CECA) & Customer support Banco Sabadell & Cancha 2.0 (Caja Navarra) </li></ul></ul><ul><ul><li>Wikidirectory (embedded in CECA Knowledge Management Bar) </li></ul></ul><ul><li>Loyalty approach </li></ul><ul><ul><li>My Notebook (CECA) </li></ul></ul><ul><ul><li>Virt@aula (La Caixa) & Virtual Campus (Unicaja) </li></ul></ul><ul><ul><li>ActiBVA-Planta 29 (BBVA) & Estaestuobra (Caja Madrid) </li></ul></ul><ul><li>Productivity approach </li></ul><ul><ul><li>Melania (CECA) </li></ul></ul><ul><ul><li>SME Social Network (la Caixa) </li></ul></ul><ul><ul><li>Intranet Sum (CECA) </li></ul></ul><ul><li>Conclussions </li></ul>
  3. 3. What have banks to do with 2.0?
  4. 4. What have banks to do with 2.0?
  5. 5. What have banks to do with 2.0?
  6. 6. What have banks to do with 2.0?
  7. 7. What have banks to do with 2.0?
  8. 8. What have banks to do with 2.0?
  9. 9. Towards profitability: Market positioning (Matrix)
  10. 10. I+D+i: Sabadell & Bankinter Labs & BBVA Open Talent
  11. 11. I+D+i: Caja Extremadura Thinking People Workshop
  12. 12. I+D+i: Caja Extremadura Thinking People Workshop
  13. 13. I+D+i: CECA Innovation & Prospective Blogs
  14. 14. Efficiency: Monitorization with Vigía 2.0 (CECA)
  15. 15. Efficiency: Monitorization with Vigía 2.0 (CECA)
  16. 16. Efficiency using 2.0 as a channel: Commercial Twitter (CECA), Customer Support (BS) & Cancha 2.0 (CAN)
  17. 17. Efficiency: Wiki-Directory (embedded in CECA KM Bar)
  18. 18. Loyalty: My Notebook (CECA)
  19. 19. Loyalty: Virt@ula (la Caixa) & Virtual Campus (Unicaja)
  20. 20. Loyalty: ActiBVA & Planta 29 (BBVA) & Estaestuobra (CM)
  21. 21. Productivity: Melania (CECA)
  22. 22. Productivity: Melania (CECA)
  23. 23. Productivity: Melania (CECA) New efforts
  24. 24. Productivity: SME Social Network (la Caixa)
  25. 25. Productivity: Intranet SUM (10 spanish saving banks)
  26. 26. Conclussions <ul><li>Banks will succeed in 2.0 if they listen Nicolò di Machiavelli </li></ul><ul><li>Every strategy is OK, even with little investment or engagement… </li></ul><ul><li>… just if generates Social Media ROI that is </li></ul><ul><ul><li>IOR = Impact Of Relationships </li></ul></ul><ul><ul><ul><li>In terms of innovation (employees ideas that bring business) </li></ul></ul></ul><ul><ul><ul><li>… of efficiency (listen, monitorize, react and use the channels) </li></ul></ul></ul><ul><ul><ul><li>… of loyalty (make your employees bring their knowledge together) </li></ul></ul></ul><ul><ul><ul><li>… of productivity (your stakeholders bring your business together) </li></ul></ul></ul>
  27. 27. Grazzie per prestarmi ascolto

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