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Efma - Christophe Langlois "Banking 2.0: UGC, Social Media & Web 2.0"

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  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
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Efma - Christophe Langlois "Banking 2.0: UGC, Social Media & Web 2.0"

  1. 1. User Generated Content a Big opportunity, not a major Risk Christophe Langlois, Founder Visible-Banking.com [email_address] Online financial services 2007 - Towards financial web 2.0 Thursday 29 November 2007, Barcelona
  2. 2. My objectives today <ul><li>Towards Financial web 2.0 </li></ul><ul><ul><li>How can we take advantage of new technologies to create richer customer interactions? </li></ul></ul><ul><ul><li>What is the impact of Web 2.0 social networks on financial services? </li></ul></ul><ul><li>Social Media guidelines </li></ul><ul><li>Panorama of some « banking 2.0 » initiatives </li></ul>Christophe Langlois, Visible-Banking.com
  3. 3. Visible-Banking.com: Banking 2.0 <ul><li>My goals </li></ul><ul><ul><li>Urge banks to leverage web 2.0 </li></ul></ul><ul><ul><li>Share my passion about social media </li></ul></ul><ul><li>How? </li></ul><ul><ul><li>Monitor key trends & blogs </li></ul></ul><ul><ul><li>Review social media initiatives </li></ul></ul><ul><ul><li>Interview industry experts & CEOs </li></ul></ul><ul><ul><li>Speak or cover leading conferences </li></ul></ul>Reviews Categories Christophe Langlois, Visible-Banking.com
  4. 4. Visible-Banking.com: Interviews 2.0 <ul><li>Event coverage </li></ul><ul><li>Interviews 2.0 </li></ul><ul><ul><li>39 interviews (26/11/07): Social Networking Personal Finance, Social Lending, Virtual Worlds </li></ul></ul>Christophe Langlois, Visible-Banking.com
  5. 5. MyBankSucks.com 2.0 <ul><li>Having angry customers, not a new trend </li></ul><ul><li>The scale & the pace have changed </li></ul><ul><ul><li>Web 1.0: Chat rooms, Forums, websites </li></ul></ul><ul><ul><li>Web 2.0: blogs, rss feeds, videos/youtube </li></ul></ul><ul><li>Web 2.0: giving the power to people </li></ul><ul><ul><li>Client expectation has changed </li></ul></ul><ul><ul><li>People will always find a way: show you care! </li></ul></ul><ul><li>Facebook / HSBC for students </li></ul>Christophe Langlois, Visible-Banking.com
  6. 6. Different web 2.0 projects, different risks <ul><li>James Gardner, Head of Innovation, Lloyds TSB </li></ul><ul><ul><li>«  Innovation is risky, yes but it can be managed as any other investment portfolios. And bankers are experts in risk management.  » </li></ul></ul><ul><li>There are 4 main types of web 2.0 projects </li></ul><ul><ul><li>« Behind the Firewall » – « Intranet 2.0 » </li></ul></ul><ul><ul><li>Secure / Private: for clients </li></ul></ul><ul><ul><li>Public: B-to-B </li></ul></ul><ul><ul><li>Public: B-to-C </li></ul></ul>Christophe Langlois, Visible-Banking.com
  7. 7. Socialnetworking: facebook or not facebook <ul><li>What is your goal? </li></ul><ul><li>Why would you reinvent the wheel? </li></ul><ul><li>Key challenges </li></ul><ul><ul><li>create a trusted network </li></ul></ul><ul><ul><li>reach a critical mass of users </li></ul></ul><ul><ul><li>engage them, urge them to contribute and recommend your platform </li></ul></ul><ul><li>Potential solutions </li></ul><ul><ul><li>tap into facebook? </li></ul></ul><ul><ul><li>market your service in a timely fashion </li></ul></ul><ul><ul><li>reward your members! </li></ul></ul>Your own network Leading networks Christophe Langlois, Visible-Banking.com
  8. 8. Blogging: be honest, moderate & respond <ul><li>Key questions </li></ul><ul><ul><li>What do people say? </li></ul></ul><ul><ul><li>Does it matter? </li></ul></ul><ul><ul><li>What should I do? </li></ul></ul><ul><ul><li>Did it work? </li></ul></ul><ul><li>Set up a reliable moderation process </li></ul><ul><li>Dedicate resources to </li></ul><ul><ul><li>Post content </li></ul></ul><ul><ul><li>Monitor the blogosphere, comment bad & good posts </li></ul></ul><ul><li>Key strategies </li></ul><ul><ul><li>Strongly branded vs discrete « powered by » logo </li></ul></ul><ul><ul><li>Editorial team vs UGC </li></ul></ul><ul><ul><li>Blog only vs online community </li></ul></ul>Christophe Langlois, Visible-Banking.com
  9. 9. Virtual Worlds: provide richer experiences <ul><li>3D internet helps provide richer experience </li></ul><ul><li>Virtual worlds are becoming part of a global communication mix </li></ul><ul><li>Key questions </li></ul><ul><ul><li>What is your goal? </li></ul></ul><ul><ul><li>Who are you targeting? </li></ul></ul><ul><ul><li>Which metaverse? - Beyond Second Life - </li></ul></ul><ul><li>Bring your clients into these spaces </li></ul><ul><li>Key goals: test new product ideas & environments, enhance cust. support, recruit, encourage collaboration, foster innovation </li></ul><ul><li>Useful Behind The Firewall (BTW) </li></ul>Christophe Langlois, Visible-Banking.com
  10. 10. Personal Finance & Social Lending Christophe Langlois, Visible-Banking.com
  11. 11. Wells Fargo: the bank 2.0, today <ul><li>VP Social Media </li></ul><ul><li>Virtual worlds: StageCoach Island (SCI) </li></ul><ul><li>Social networking: SCI MySpace page </li></ul><ul><li>Flash / tutorial: Handsonbanking.com </li></ul><ul><li>Blogging: 4 blogs, the Student LoanDown </li></ul><ul><li>Personal Finance: MySpendingReport </li></ul><ul><li>Video: Centerstage, UG video promotion </li></ul>Christophe Langlois, Visible-Banking.com Blogs Video promotion
  12. 12. Wells Fargo: StageCoach Island - upgraded <ul><li>Initially launched on SL in 2005 </li></ul><ul><li>Teach young adults about financial literacy in a fun and engaging way </li></ul><ul><ul><li>Buy virtual land and build homes </li></ul></ul><ul><ul><li>Get virtual mortgages </li></ul></ul><ul><ul><li>Open virtual checking accounts </li></ul></ul><ul><ul><li>Apply for virtual credit cards </li></ul></ul><ul><ul><li>Secure virtual jobs </li></ul></ul><ul><li>“ We’d like to offer you, along with some other prominent bloggers, a personal guided tour of the island.” </li></ul>Christophe Langlois, Visible-Banking.com
  13. 13. UGC & Web 2.0: a Big opportunity Christophe Langlois, Visible-Banking.com
  14. 14. Top blogs about innovation & banking 2.0 <ul><li>Visible-Banking.com </li></ul><ul><li>NetBanker.com </li></ul><ul><li>TheBankWatch.com </li></ul><ul><li>TheBankChannel.com </li></ul><ul><li>Bankervision.typepad.com </li></ul><ul><li>MobileMoneyBanking.com </li></ul><ul><li>Digital money Forum </li></ul><ul><li>Chris Skinner on finextra community blogs </li></ul>Christophe Langlois, Visible-Banking.com
  15. 15. User Generated Content a Big opportunity, not a major Risk Christophe Langlois, Founder Visible-Banking.com [email_address] Online financial services 2007 - Towards financial web 2.0 Thursday 29 November 2007, Barcelona

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