Bookbrewer foundershowcase video_6


Published on

BookBrewer presentation for the Feb. 1, 2001 Founder Showcase in Mountain View, California.

Published in: Business, Education
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • I’m Dan Pacheco, and I’m the founder of BookBrewer.
  • BookBrewer makes it easy to create and sell eBooks. You put your content into our system, pay a setup fee, and it's then for sale on the Kindle, iPad, iPhone, and Android tablets.
  • We run our own private label site, …
  • … in addition to a white label for Borders called Borders Get Published whose revenue is doubling monthly. We’re pursuing additional white label partnerships to expand our reach.
  • The eBook market is heating up. The Assoc of American Publishers reports sales growing 300% per year, and they expect it to be a $6B market by 2012.
  • I’ve seen this before when I ran personal home page services at AOL and 10 million people published pages in just 3 years. It’s not long before people think of “books” first as digital products, just like they do now with music.
  • We’re targeting three groups: Authors who already self-publish 87K new print titles each year. Online publishers who want their content to generate revenue through eBook sales channels. People who make printed books to send to friends & family. Blurb published 250K such titles last year alone, and we think many of those will shift to eBooks this year.
  • Where do we come in? Right now it's a pain for non-technical writers to correctly format their content for every major device and app. They have to be experts in XHTML and register for at least 5 different services.
  • With BookBrewer, they use simple editing tools and work with one service. We can even hook them up with our recommended editors and designers.
  • Here you can see how easy BookBrewer is to use – almost like WordPress for eBooks. -- Upload cover art -- Copy and paste from Word -- Upload photos into text -- Then organize content into chapters -- If you’re a blogger, you can even import your posts in a few clicks -- Push a button and pay, and your content is turned into an ePub file and sent to all the big sellers.
  • Our revenue model is simple. For each title, we make $90 in setup fees plus a minimum of $10/year in royalties. Since we’re starting to attract previously-published authors who are abandoning publishing houses, some royalties could be even higher. You may have heard that Seth Godin recently declared that he’s never publishing traditionally again, and a lot of authors are following his lead.
  • We’re also upselling authors on things like copy editing and cover designs. One quarter of our users say they would pay $1,000 or more for a bundle of such services. Based on this, we project $10Min revenue from 50,000K titles, and $40M from 200,000 (like Blurb).
  • Compared to the competition, we’re in a nice middle ground. Some charge more, but they focus more on Print on Demand, with eBooks as an afterthought. Others charge less or nothing, but they have no publishing tools. We offer a complete end to end eBook solution for a fair price.
  • After bootstrapping for 6 months and securing a major partnership, we're now seeking $400,000 in seed funding that will allow us to enhance the product and secure more marketing partnerships like our successful Borders deal.
  • Once again, I’m Dan Pacheco with BookBrewer and can be reached at [email_address] Please come by our table for more information. If you have a blog, we'll even Brew it into a book today for free. Thanks!
  • Bookbrewer foundershowcase video_6

    1. 1. BookBrewer eBook publishing made easy Dan Pacheco, Founder
    2. 2. We make eBook publishing easy. What We Do Docs, blogs, photos Devices, apps & stores
    3. 3. Private Label
    4. 4. White Label
    5. 5. eBooks Rising Source: International Digital Publishing Forum and Association of American Publishers. 300% $6 Billion
    6. 6. Seen This Before? eBooks are like Web pages in mid-90s.
    7. 7. Our Audience Focus <ul><li>Authors: 87,000 titles per year. </li></ul><ul><li>Bloggers: 145M, target top 1,000. </li></ul><ul><li>Friends & Family: 250K last year alone. </li></ul>
    8. 8. Problem <ul><li>Learn XHTML. </li></ul><ul><li>Submit to 5+ retailers. </li></ul><ul><li>Find editors, designers. </li></ul>Today, making an eBook is hard.
    9. 9. Solution BookBrewer makes it easy and familiar . <ul><li>Simple editing tools. </li></ul><ul><li>We distribute for you. </li></ul><ul><li>Recommended editors. </li></ul><ul><li>Recommended designers. </li></ul>
    10. 10. Demo
    11. 11. How we make money <ul><li>Service Fees: $90 setup. </li></ul><ul><li>Royalties: $10 /year average, higher for pro’s. </li></ul>Bestseller Seth Godin: “ I’ve decided not to publish any more books in the traditional way. 12 for 12 and I’m done.”
    12. 12. Upsells Upsells: Over $1,000 for some titles: * Assumes 10% buy upsells packages. 25% of surveyed users say they would purchase upsells at these prices. <ul><ul><li>Print on Demand </li></ul></ul><ul><ul><li>Copy Editing </li></ul></ul><ul><ul><li>Online marketing </li></ul></ul><ul><ul><li>Cover designs </li></ul></ul># Titles 10,000 50,000 200,000 Service Fees $1M $5M $20M Upsells * $1M $5M $20M Total $2M $10M $40M
    13. 13. Competition Level of Service Price $300 $149 Free, buggy. Free. No tools. $90 to publish your eBook everywhere Print ordering
    14. 14. <ul><li>Seeking $400,000 for … </li></ul><ul><ul><li>Product enhancements : Even better drag and drop tools, print on demand option. </li></ul></ul><ul><ul><li>Add more white label partners. </li></ul></ul><ul><ul><li>Grow market share to 50,000 titles in 2011. </li></ul></ul>BookBrewer: What We Need
    15. 15. Thank You! We’re like WordPress for eBooks [email_address] http:/