1. Competitor Analysis
Competitive Analysis in Turkish Cement Industry
Turkish Cement Industry is the leader in Europe and ranks fourth in the World
according to production
quantities. Sector meets not only the domestic needs and the increased amount
of exports but also
generates an intensive employment potential in Turkish economy. Cement
producers have to analyze
environmental factors and develop respective strategies to be competitive in the
sector. Thus, the aim of
this research has been to answer the question of "What are the environmental
factors affecting
competition in the cement sector in Turkey?". Porter's Five Factor Analysis
model was used to form a
questionnaire consisting of 54 questions. The questionnaire was completed by
the member firms of
Cement Manufacturers of Turkey (CBRT). Twenty hypotheses have been
analyzed with the chi-square
fitness test and analysis results are discussed under the headings of the Five
Factor model.
Competition between existing competitors intensity
Porter [2] existing firms in the industry engaged in manufacturing
determining the intensity of the competition between
conditions are listed as follows:
• Outnumbered and / or coincide competitors
presence
• Industrial development is slow,
• Fixed costs and / or storage
costs are high,
• Differentiation or switching costs
absence
• increase capacity of large amounts of
Having
• Companies with different strategies to move,
• The presence of high exit barriers.

2. Replacement cost of the customer's company:
When you change the customer's company
How would face fixed costs
a new entrepreneur higher customer
the harder it is to win one.
Capital requirements: the industry's first entry into
investment costs to be large
a major obstacle for new entrepreneurs
can.
Advantages are independent of the size of residence:
Whatever the size of all existing firms
not included in the cost of potential competitors
and quality may have advantages.
• Who are they?
1)
2)
3)
4)
5)
6)
77 İNŞAT
ADANA ÇELİK SANAYİ
KULAK İNŞAAT
ARMA İNŞAAT
ULUS OĞLU İNSAAT
ÖMER BAYRAM İNSAAT
• What do they sell?
cement production, steel works, prefabricated structures, building materials
buying and selling
Bargaining Power of Suppliers'
Bargaining Power of Suppliers, Sampling in our group
100% of the cement sector employees "Material
desired quality material supplier
the power to deliver them at any time
provides a competitive advantage. "Recommend, the
95.7% of "producing a product for their particular
cement manufacturers a significant advantage in the industry

3. owners. "Proposition their participation, 52.2% of the
"Cement manufacturers are working permanently and
they buy large quantities of material
hands against suppliers in terms of bargaining
is weak. "to propose, 52.2% of the" Cement
manufacturers are working permanently and large amounts of goods against
their customers
In terms of bargaining hand is weak. "to Recommend
they seem to participate.