2. KEY FIGURES 2009 cosmetics group worldwide global brands (1) billion euros in sales countries employees patents filed in 2009 (1) Brands with annual sales of more than 50 million euros. No.1 23 17.5 130 64,600 674
3. ALL DIVISIONS DIVISION FACTS & FIGURES The Body Shop Luxury Products Division Active Cosmetics Division Consumer Products Division MIZANI Professional Products Division
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Editor's Notes
The Luxury Products Division develops and markets an exclusive portfolio of brands around the world, focusing on three key areas: skincare, cosmetics and perfumes. The Division distributes brands selectively among department stores, perfumeries, franchises, travel-hub outlets and online retailers. LANCÔME : “ Magnify the beauty of women of all ages in all continents” Since its inception in 1935 , Lancôme has embodied two hallmarks of a modern cosmetics brand: a complementary range of perfume, make-up and care products, and the need to target an international clientele. It is now the world’s leading brand of luxury cosmetics, bringing the freedom and daring synonymous with French femininity to 165 countries. YVES SAINT LAURENT : “ The Parisian daring elegance” Through its ability to strike the perfect balance between elegance and daring, Yves Saint Laurent has revolutionised fashion and changed the lives of women the world over. The brand expresses its exclusive style through perfumes, make-up and skincare products that above all embody the YSL commitment: giving men and women the freedom to express themselves. GIORGIO ARMANI PARFUMS : “ Italian luxury; timeless elegance” The most international of Italy’s luxury brands and one of the world’s most glamorous and sophisticated names, Giorgio Armani is the world’s third-ranked brand of perfume and number one in men’s fragrances (Acqua di Giò no. 1). BIOTHERM: “ Dermobiotic skincare” Skincare expert Biotherm is a French brand created in 1952 by biologists. As “the most natural of top brands”, Biotherm holds a unique position, conveyed in its name: BIO for efficiency through knowledge of how the skin works; THERM for the natural benefits of the thermal spas that provide the Pure Extract of Thermal Plankton. In 2009, Biotherm launched FORCE, its new fragrance for men. RALPH LAUREN : “The American luxury lifestyle” Ralph Lauren captures the true spirit of an American luxury brand, combining heritage and tradition. The company has stamped its legendary vision on the perfume industry, as reflected in its emblematic men’s fragrance POLO. CACHAREL: “ French neo romanticism” Since 1978, Cacharel has created fragrances that capture the minds of women, embodying key moments in their lives and lending creative expression to their emotions. DIESEL: “Ironic Sexy Planet” With high-profile ad campaigns that convey a powerful sense of creativity, Diesel has developed its own unique lifestyle, elbowing aside more conventional luxury brands. Since Fuel For Life , the brand has continued to push the boundaries of market conventions with an offbeat creative approach that holds strong youth appeal. HELENA RUBINSTEIN: “ Live brilliantly” Created in 1902, Helena Rubinstein is a pioneering, visionary brand of products for women, offering a blend of audacity, high-tech and glamour. Specialising in anti-ageing solutions, it targets women aged 35 and over, real “beauty addicts” who are demanding and determined when it comes to their cosmetics choices. KIEHL’S : “ The New Yorker apothecary since 1851” In over 150 years, Kiehl’s has never lost sight of its founding values, chief among which are science, quality, respect for the customer and a sense of community — values that are more pioneering then ever in today’s world. SHU UEMURA: “ The art of the Japanese master” A true pioneer, Mr Shu Uemura was the first man to make make-up an art form, offering a complete, creative, contemporary brand of cosmetics in harmony with nature, technology and art. VIKTOR & ROLF : “Dutch extravaganza” Ranging from moderation to excess, Dutch design duo Viktor & Rolf have shaped an imaginary world whose fabric is the stuff of avant-garde ideals and spectacular showmanship. Their first fragrance for women, Flowerbomb, and Antidote for men, capture the essence of Viktor & Rolf: beauty is a force mightier than any other. BOUCHERON : “The perfumer jeweller” Outstanding jeweller Boucheron celebrated 150 years of creating the finest jewellery in 2008. The perfumer-jeweller also celebrated the 20 th anniversary of its first fragrance. Fragrances and jewellery speak the same tongue, conveying a blend of audacity, colour, ultimate luxury and sensuality. YUE SAI: ” For modern Chinese women” Created by a Chinese woman, Yue-Sai Kan, Yue Sai was the first brand to tell all Chinese women they should “be beautiful”. It has since introduced thousands of women to their first lipstick and unveiled beauty secrets and international fashion trends. The brand is largely sold in China. STELLA MCCARTNEY: “The first eco-luxury brand” Stella McCartney is above all a figure who conveys character and contrast: her family background has lent her an affinity with the arts and a commitment to nature, which she successfully combined to make a name for herself in the fashion world. Stella, her first fragrance, carries both her name and her unique signature. MAISON MARTIN MARGIELA: Maison Martin Margiela is a fashion house created in Paris in 1988. With its tendency to explore new ground, its fashion shows in unconventional surroundings and its “street casting” for people of all ages, the brand has been labelled many things: underground, deconstructive, trash, grunge, minimalist, provocative, established... the list goes on. In 2008, MMM signed a partnership agreement to create a range of fragrances. ERMENEGILDO ZEGNA : “The epitome of Italian prêt-à-porter” With its blend of know-how and excellence, Ermenegildo Zegna offers more than three generations of Italian-style elegance and creativity. Z Zegna is a fragrance that is at once bold, sensual and atypical. PALOMA PICASSO: Mirroring the image of its charismatic designer, Paloma Picasso is a brand that encourages its followers to assert themselves as bold, sensual, sophisticated women, rejecting minimalism in favour of voluptuous luxury through a blend of classical and contemporary. GUY LAROCHE: The brand embodies values that are French, unique and characteristic. It is inspired by the work of designer Guy Laroche, whose name became synonymous with the height of French fashion in the seventies and eighties, and whose fragrances Drakkar Noir and Fidji became classics.
