The UK colour cosmetics market grew 5% in 2010 to £1.5 billion. Mascara saw the strongest growth at 8% due to new product launches. Overall prices increased as innovative products launched that consumers were willing to pay more for. Boots No7 remained the largest brand with a 10% market share. The market is projected to grow 2% annually through 2015, with premium products growing the fastest from a small base.

1. COLOUR COSMETICS IN THE UNITED KINGDOM
30 Jun 2011
HEADLINES
Colour cosmetics sales grow by 5% in 2010, a marked improvement on the previous year’s growth, to reach
a value of £1.5 billion
Mascara most dynamic in 2010 with growth of 8% in value terms, driven by many new product launches,
particularly in the mass segment
Unit prices on the whole increase as colour cosmetics continues to innovate and see the launch of products
that consumers were happy to pay an elevated price for
The biggest brand in colour cosmetics continues to be Boots No7 with a 10% share of retail value sales
Colour cosmetics is expected to register a 2% CAGR to 2015, with premium colour cosmetics ranges
expected to exhibit the strongest growth as more are launched, although they are still growing from a
relatively small base
COMPETITIVE LANDSCAPE
The Boots No7 brand continued to lead colour cosmetics in 2010 with a 10% share. The brand has
gone from strength to strength in recent years thanks to many successful product launches and its
affordable price positioning. Boots also entered into an interesting partnership with supermarket chain
Waitrose in 2010, which saw the two chains’ shops carrying each other’s products in selected stores,
giving a new outlet for the No7 brand. It is thanks to the strength of this brand that Boots UK Ltd
continues to be the biggest company in colour cosmetics with a 13% share of retail sales.
L’Oréal and Rimmel both increased their shares in 2010, standing at 11% and 9% respectively. Both
companies ran successful campaigns in this year and targeted a broad sector of the market.
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3. NATIONAL BRAND OWNERS AND THEIR BRANDS
Company Name (NBO) Brand (GBO)
Amway (UK) Ltd Artistry (Amway Corp)
Avon Cosmetics Ltd Avon (Avon Products Inc)
Benefit Cosmetics Ltd BeneFit (LVMH Moët Hennessy Louis Vuitton)
Bobbi Brown Cosmetics Ltd Bobbi Brown (Estée Lauder Cos Inc)
Body Shop Plc, The The Body Shop (L'Oréal Groupe)
Boots 17 (Alliance Boots Plc), Boots N°7 (Alliance Boots Plc), Boots
Boots UK Ltd
Nail Polish Remover (Alliance Boots Plc)
Bourjois Ltd Bourjois (Chanel SA)
Chanel Ltd Chanel (Chanel SA)
Christian Dior (UK) Ltd, Parfums Christian Dior (LVMH Moët Hennessy Louis Vuitton)
Clinique Laboratories Ltd Clinique (Estée Lauder Cos Inc)
Coty UK Ltd Margaret Astor (Coty Inc)
DLI Holding Corp Sally Hansen (Coty Inc)
Elizabeth Arden UK Ltd Elizabeth Arden (Elizabeth Arden Inc)
Estée Lauder Cosmetics Ltd Estée Lauder (Estée Lauder Cos Inc)
Givenchy Ltd, Parfums Givenchy (LVMH Moët Hennessy Louis Vuitton)
L'Oréal (UK) Ltd L'Oréal Paris (L'Oréal Groupe), Maybelline (L'Oréal Groupe)
Lancôme Ltd Lancôme (L'Oréal Groupe)
MAC Cosmetics Ltd Mac (Estée Lauder Cos Inc)
Marks & Spencer Plc Marks & Spencer (Private Label)
Mary Kay Inc Mary Kay (Mary Kay Inc)
Mavala (UK) Ltd Mavala (Mavala (UK) Ltd)
Max Factor Ltd Max Factor (Procter & Gamble Co, The)
Nails Inc Nails Inc (Nails Inc)
OPI Products Inc OPI (Coty Inc)
Oriflame UK Ltd Oriflame (Oriflame Cosmetics SA)
Original Additions (Beauty Products) Ltd Elegant Touch (Original Additions (Beauty Products) Ltd)
Other Private Label Other Private Label (Private Label)
Prestige Brands Holdings Inc Cutex (Prestige Brands Holdings Inc)
Revlon Group Ltd Revlon (Revlon Inc)
Rimmel International Ltd Rimmel (Coty Inc)
Superdrug Stores Plc Superdrug Nail Polish Remover (Private Label)
Vivalis Ltd Collection 2000 (Vivalis Ltd)
YSL Beauté Ltd Yves Saint Laurent (L'Oréal Groupe)
Yves Rocher (London) Ltd, UK Yves Rocher (Yves Rocher SA)
Source: Passport by Euromonitor International
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4. FORECAST
DEFINITIONS AND METHODOLOGY
Colour Cosmetics
Includes foundation, rouge, face powder, blusher, highlighters, face bronzers and 2-way cake
products.
Foundation (liquid and solid) - Skin-tinted creams/liquids/sticks/mousses used as a base under make-
up, giving varying coverage of skin, applied with fingers or sponge. Commonly claimed to cover skin
imperfections or give a luminous finish.
Two-way cakes - Skin-tinted pastes, normally sold in a compact with a sponge, combining the heavier
coverage benefits of foundation, with the more matte finish of powder. Also referred to as twin cakes.
Powders (compressed and loose) - Skin-tinted powders, either compressed in a compact with an
applicator sponge pad, or loose in a pot for application with a pad or brush. Gives light or translucent
matte coverage and can be used alone or on top of foundation, claiming to tone down shine.
Concealers - usually come in stick or cream format, and are used on specific problem areas such as
blemishes or shadows – they are not designed for general cover like foundation.
Blushers/highlighters – items used only to tint the cheeks, designed to give a healthy ‘glow’, without
providing general cover like foundation or powder. Includes multifunctional bronzing products whose
recommended application includes the face.
Base creams - these absorb the skin’s natural oils, allowing more effective application of powder, and
are used in conjunction with moisturisers.
Excluded are tinted products which are primarily facial moisturisers.
Methodology
This report is derived from Euromonitor International’s Passport information system. Industry
research is carried out by a global team of more than 600 in-country analysts and is based on a core
set of research techniques:
National-level desk research, company research and analysis, store checking, trade interviewing with
national players and market analysis
International-level desk research, multinational company research and analysis, trade interviewing with
international players and market analysis
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