It is highly recommended to become a media outlet in order dominate the web. If you create a venue where your customers can get information, you’ll stand out from the others who just purely sell on their site.

2. You will always need effective content marketing no matter what product or service you are selling. Valuable content informs people
and builds trust for your brand. It will also help you turn prospects into customers, and customers into loyal buyers. Here are some
strategies on how you can spice up the content marketing of your site.
Post How-To Videos
How-to videos show people how to use your product and its effect after doing so. Companies usually create a YouTube account then
embed the videos they create on their website. You can also teach them a particular activity then offer a product related to it. For
instance, OrderCup has a specific section on their page for videos that teach merchants how to use the services of their partners like
the Shopify Shipping Plugin and Magento Courier Integration.
Also Check Out: E Commerce International Shipping Solutions
Respond to FAQs creatively
Good customer service is vital for success in ecommerce. A lot of companies tend to shrug off paying attention to FAQs, but this
content tells a lot about how you handle customer support. It will also leave an impression how knowledgeable your team is about the
products or services you offer. Answer FAQs creatively so that people will be interested to know more about your company. You can
answer FAQs through a video, just like how OrderCup explains its payment method in its page.

3. Use lots of pictures
You’ve already invested so much on getting the perfect packaging for your product. It’s only fitting to highlight its beauty by taking great
pictures and then posting them on your website. Sometimes pictures tell more stories about your product rather than using long and
boring sentences. Just be careful with how you take the pictures. The photos should be glamorous and artistic. It shouldn’t be
something you can see in your spam e-mail.
Also Check Out: Multi Channel Ecommerce Software
Become your own media publisher
It is highly recommended to become a media outlet in order dominate the web. If you create a venue where your customers can get
information, you’ll stand out from the others who just purely sell on their site. You’ll gain more trust and authority while increasing traffic
to your site. OrderCup has a blog dedicated to giving updates on shipping such as Magento Courier Integration and new services
such as Shopify Shipping Plugin.

4. Stay relevant and be updated
People usually look at companies as entities that only care about making money. Break the stereotype by taking a stand on particular
issues. For instance, a beauty company posts content about issues on women’s beauty. Discussions on how wearing makeup affects
the status of women in society are also welcome. This type of attitude strengthens a company’s image.
Emulate great content marketing like that of OrderCup. Who knows, one of these strategies might be your company’s key to success.
Also Check Out: Ecommerce Order Management Software