5. How this Illusion is sustained
I'll just do something
What „People“ need:
●
●
people need
To EAT
To SLEEP
● To FUCK
6. How this Illusion is sustained
!
F UN
tf or
I'll just do something
sj
What „People“ need:
i
us
●To EAT el se
people need
●To hi
ng
yt SLEEP
er
v●
E To FUCK
7. So this is how Business works:
1) Convince
someone that
what you do is
FUN!
8. So this is how Business works:
1) Convince
someone that
what you do is
FUN!
2) DO IT!
9. So this is how Business works:
1) Convince
someone that
what you do is
FUN!
2) DO IT!
3) Collect
the LOLZ
10. So this is how Business works:
1) Convince
someone that
what you do is
FUN!
2) DO IT!
3) Collect
the LOLZey
Mon
11. Case Study
if ic
Prospect A S c ient
Look Ma, I'm selling
cheap asian made
Sports Shoes
Shoes:
15 $
12. Case Study
if ic
Prospect A S c ient Prospect B
Look Ma, I'm selling
cheap asian made Look Ma, I'm selling
Sports Shoes cheap asian made
Sports Shoes
NIKE
Shoes: Shoes:
15 $ NIKE
50 $ NIK
E
NIKE NIKE
K E
NI NIKE NIKE
13. Case Study
if ic
Prospect A S c ient Prospect B
Look Ma, I'm selling
cheap asian made Look Ma, I'm selling
Sports Shoes cheap asian made
Sports Shoes
e LOLZ? NIKE
ets th
w
ss $ ho g
Shoes: Shoes:
Gue15 NIKE
50 $ NIK
E
NIKE NIKE
K E
NI NIKE NIKE
14. Case Study
if ic
Prospect A S c ient Prospect B
Look Ma, I'm selling
cheap asian made Look Ma, I'm selling
Science
Sports Shoes cheap asian made
Sports Shoes
e LOLZ? NIKE
ets th
w
ss $ ho g
Shoes: Shoes:
Gue15 It works 50 $
N IKE
NIK
E
Bitches! KE
NIKE NIKE
NI NIKE NIKE
15. Job Opportunity:
Needed:
● Hard working
● Honest
● Engineering Degree
● Etc.
Benefits:
● Bang Head against Walls
● Work with Impecibles
● Do Stuff to pass Time
16. Job Opportunity:
Needed:
● Hard working
E R ?
● Honest
O T H
B
● Engineering Degree
● Etc.
W H Y
Benefits:
● Bang Head against Walls
● Work with Impecibles
● Do Stuff to pass Time
27. Affiliate Marketing
Hey Buddy,
Look at that cool site:
that sells the Click
Random Surfer buys
ubercool Widget XY ID: 1234 Some Crap
Your Commission
28. Adsense / Blogs
Your marginally Some
Interesting Blog random
Advertising
Blablabla bla bla bla
Googlebot
Bla bla thinks is
relevant
29. Premium Content / Ebooks
Buy my Ebook
About Topic XY
(like Cars, Girls,
Fishing, etc.)
To Buy:
Click HERE!
30. Powerseller / Ebay / Amazon
Hey, check out those cheap
Gadgets I bought on my last
Hongkong Holiday:
Great Price, Value, blabla
Fun Fact:
Amazon Services
For Business
31. AppStors / iPhone / Android
You got to see this Buddies:
I've made Beer-Farting App,
It's only
0 ,50 $
32. Content Sites / Photalia /
iStockphoto
Ha, now look at this,
Not only have I been at this great
Holiday Location,
I also get to make 0,20 $ whenever
Someone insists to use one of my
Photos for his braindead
Marketing Campaign.
33. Niche Sites / SEO
Ok, now I've made this site
Especially about this wierd
But marginally popular sexual fetish
_____ where it is explained in
Detail how _____ gets into _____
And then you got to ____ your ____
At _____ ......
ok n se
Ebo se SEO
Ad
37. b ou tt he
aclever is not
's
teing But!
IB
ine S
A Busy, ss Mod
id!
tup el!
M one
38. tt he
Being clever is not a Business Model!
's
Being
b ou
aclever is not
clever
teing But!
IB
Being clever
is
is
not
not
a
a
Business
Business
Model!
Model!
Being
ine S
clever
A Busy, ss Mod
id!
tup el!
is not a Business Model!
M one
Being clever is not a Business Model!
Being clever is not a Business Model!
Being clever is not a Business Model!
Being clever is not a Business Model!
39. Business Model Basics
,
ct : l ow !
Market Fa sh F ess Product Brand
n
Fu t Ca usin
u B
itho t a
W s no
It
Cash Flow Monetization
ct:
n Fa ay not
Fu ct m
u ey
prod the mon
Your you
make
40. Cash Flow
● We already covered this …
er:
emb tc...
Rem se, e
AdSen
43. Brand
● Create Relationships
● Foster Brand Loyality
● Develop new Markets
● Increase Customer Satisfaction
● Insert Random Business Bullshit here....
● etc...
44. Brand
ip t his!
e'l l sk
O k, w
● Create Relationships
● Foster Brand Loyality
● Develop new Markets
● Increase Customer Satisfaction
● Insert Random Business Bullshit here....
● etc...
45. Brand
ip t his!
e'l l sk
k, w
●
Because we are
O
Create Relationships
● Foster Brand Loyality
●
G Markets
Develop newoing to get
Increase Customer Satisfaction
F Random Business Bullshit here....
Insert ucking Organized
●
●
etc...
first!
●
46. Recording the Status Quo!
● You have a Budget of Monthly Expenses?
● Complete Inventory of all your Belongings?
● Detailed Report of Last Years Events?
● A Calendar for this Years Events?
● A List of all Internet Pages you visit?
● Shows you watch?
● Places you patron?
47. Recording the Status Quo!
●
Like most small
You have a Budget of Monthly Expenses?
Complete Inventory of all your Belongings?
B Report ess Years you
Detailedusinof Last es,Events? r
●
●
A ListLifInternet Pages obably
of all e is pr you visit?
● A Calendar for this Years Events?
●
A fucking mess!
Shows you watch?
●
● Places you patron?
48. Recording the Status Quo!
Therefore I advise you
to Read:
●
Like most small
You have a Budget of Monthly Expenses?
Getting Things Done
Complete Inventory of all your Belongings?
B Reportby David Allenyou
Detailedusinof Last es,Events? r
ess Years
●
●
LifInternet Pages obvisit? ly
e is And you ab
pr
● A Calendar for this Years Events?
● A List of all
A The 4 Hour Work Week s!
fucking mes
Shows you watch?
●
● Places you patron?
by Timothy Ferris
49. Recording the Status Quo!
Therefore I advise you
to Read:
●
Likdon'tmost small
And
e
You have a Budget of a bitch aExpenses?
be
Monthly bout this!
Getting Things Done r Life
you
here is Roo of all your in
Complete Inventory m enough Belongings?
B Reportby David Allenyou
Detailedusinof Last fors,Events? r
T
esse
●
● Years
A Calendar for this Years Events? r der!
ae is p D And so
os & roibvisit? ly
ChifInternet Pages you ab
A ListL all
●
● of
still
A The 4 Hour Work Week s!
fucking mes
Shows you watch?
●
● Places you patron?
by Timothy Ferris
50. The Meat and Potatoes
Prepare to iterate rapidly between the following phases
Chaos
Buerocracy The Aftermath Discord
Confusion
51. and a k e s
The MeatC o r n flPotatoes
Prepare to iterate rapidly between the following phases
Chaos
Buerocracy The Aftermath Discord
Confusion
52. Chaos
● Rapidly collect Product Ideas
● Brainstorm massively
● Talk to hundered people
● Give Promises
53. Discord
● Build Webpages / Fight Procrastination
● Write Emails / Speak out
● Give Talks / Face your fears
● Promote / Break out of Habits
54. Confusion
● Realize it does not work and introduce random
Change
55. Buerocracy
● Finally have all the systems in place
● To turn everyone involved into mindless worker
bees
56. The Aftermath
● Find out if it was actually worth the effort
57. The Meat and Potatoes
Chaos
Buerocracy The Aftermath Discord
Confusion
58. The Meat and Potatoes
re al
Chaos
Buerocracy The Aftermath Discord
Confusion
59. The Meat and Potatoes
re al
Chaos
SEO
G u e r il la M a rk et in g
W h a t' s a s q u e e z e P g e ?
The Aftermath aDiscord
Buerocracy
W h a ts a l a n d in g P a g e ?
A / Confusion g
B T e st in
60. SEO
● „Valuable“ and relevant Content
● Have someone summarize Wikipedia Articles
● Target some Subculture
● Write „Guest Posts“
● Get Magazine Coverage
● Visit and present at relevant Festivals and
Meetings
● Become Member of relevant Organisations
61. Guerilla Marketing
● Produce Youtube „Howto“ Videos
● Make Software „Screencasts“
● Have someone make sarcastic and mean
webcomics
62. What is a Squeeze Page?
● Read the following article to learn all about
squeeze pages!
● We've worked with hundreds of customers to
improve their squeeze page to make them
more money
● Having a good squeeze page can significantly
increase your business.
● Look at that sample video of what you will find
in our squeeze page course!
63. What is a Squeeze Page?
● Read the following article to learn all about
squeeze pages!
●
Click Here to
We've worked with hundreds of customers to
improve their squeeze page to make them
BUY my Ebook
more money
Having a good squeeze page can significantly
increaseu t S q u e e z e P a g e s !
●
●
abo your business.
Look at that sample video of what you will find
in our squeeze page course!
64. What is a Squeeze Page?
●
This Mr/Mrs
Read the following article to learn all about
squeeze pages!
● with H e r of o
We've workedc k hundreds tcustomers to
C l isqueeze pageeto make them
improve their
more money Y m y E b o o k
U
B Is a Squeeze
Having a good squeeze page can significantly
increaseu t S q u e e z e P a g e s !
●
o
a bat that sample video of what you will find
Page!
your business.
● Look
in our squeeze page course!
65. What is a Landing Page?
● User Clicks on Advertising Link
66. What is a Landing Page?
● User ClicksWelcome to Product X Site
on Advertising Link
Produkt Benefits: Hi, and welcome to our Site, we are
• Bla
Sooo happy to have you here, and
• Bla Bla
Of course you are only here because
• Bla Bla Bla
You definitely want to buy our
supercialistic Produkt for Shmatzizing.,,
Customer Testimonials
• Bla
Click Here to find out more / buy
• Bla Bla
• Bla Bla Bla
67. What is A/B Testing?
● Build the same Page twice
● Have 1000 Users look at Page A
● Have 1000 Users look at Page B
● See who buys more.
68. Tools of the Trade
● Google Keyword Tools
● Paypal
● Amazon
● Direct Response Marketing
69. Tools of the Trade
need this crap
● Google Keyword Tools
F un Fact: I've never
● Paypal
● Amazon
● Direct Response Marketing
70. Making a Mess
● Learning Emotional Communication
● Fun Fact: Emotional Messages are generally
faster than Messages of Reason
● Writing Business Manuals and Marketing Copy
will be faster and easier
● Build a shortcut into your Brain and Knowledge
● Nobody likes a Smartass!
71. an:
E r m , I m eMess
Making a
Build ing Organizations
● Learning Emotional Communication
● Fun Fact: Emotional Messages are generally
faster than Messages of Reason
● Writing Business Manuals and Marketing Copy
will be faster and easier
● Build a shortcut into your Brain and Knowledge
● Nobody likes a Smartass!
72. Become a faster Thinker
● Practice thinking/doing NOTHING
● Systematically conquer Fears
● Isolate missing Skills and „crush“ them by
intense repetitions
● Learn to Focus: Think about one thing only.
● Calm down: go from thinking at top speed to
complete standstill
73. Finish early
● Actually, you don't have to finish, you can just
stop when, ...
