Modul Kuliah Dasar - dasar Penyiaran (Semester 1)

1. Education & Art Television
Novi Tri Wahyuni
44109010197

2. Visi dan Misi
Visi kami adalah mewujudkan bangsa Indonesia menjadi bangsa yang cerdas
dan berjiwa seni tinggi.
Misi kami adalah menjadi stasiun TV terfavorit dan berkelas di Indonesia
dengan menyajikan program yang menarik, mendidik, dan inspiratif.
Target Audien
Kami memiliki beberapa segmentasi Demografis untuk target audien kami ,
yaitu :
Menurut usia, target audien kami adalah remaja dan dewasa, yakni yang
memiliki umur berkisar 15 – 35 tahun
Menurut jenis kelamin, semua program kami dapat dinikmati oleh kaum laki-
laki maupun wanita
Dilihat dari pendidikan, target audien kami adalah dari seorang yang
berpendidikan tinggi, yakni kaum intelektual yang memiliki kreativitas dan
seni yang tinggi
Dari segi pendapatan, target audien kami adalah dari kalangan menengah
keatas dan seseorang yang memiliki kelas sosial yang tinggi
Positioning
Moto kami adalah
“Education & Art Television, Good Teach Good Inspirance”
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3. Schedulling
IN OUT DURASI
18:30:00 18:34:28 Song Indonesia Raya 00:04:28
18:35:39 18:36:59 Stasiun ID 00:00:30
18:36:00 18:40:00 Opening Break Bumper 00:04:00
TopTen Seg I
Bumper Out
18:40:01 18:40:31 Iklan Morinaga Milk 00:00:15
18:40:32 18:41:02 Iklan Walls Ice Cream 00:00:30
18:41:03 18:41:33 Iklan Tas Export 00:00:30
18:41:34 18:41:49 Iklan TV LG 00:00:15
18:41:50 18:41:59 Iklan Coklat OREO 00:00:09
18:42:00 18:46:00 Bumper In 00:04:00
TopTen Seg II
Bumper Out
18:46:01 18:46:31 Iklan Mobil Kijang 00:00:30
18:46:32 18:47:09 Iklan Laptop Apple 00:00:37
18:47:10 18:47:40 Iklan Sandal Cross 00:00:30
18:47:41 18:47:59 Iklan Belt Crocodille 00:00:19
18:48:00 18:54:00 Bumper In 00:04:00
TopTen Seg III
Bumper Out
18:54:01 18:54:16 Iklan Tas Sophie Martin 00:00:15
18:54:17 18:55:07 Iklan Honda Jazz 00:00:50
18:55:08 18:55:38 Iklan Laptop Compact 00:00:30
18:55:39 18:55:59 Iklan Sepatu Yongki Komaladi 00:00:20
18:56:00 18:59:59 Bumper In 00:03:59
TopTen Seg IV
Clossing Break Bumper
19:00:00 19:00:45 Iklan Parfum Pariz 00:00:45
19:00:46 19:01:59 Iklan Program Inspirance of Music 00:01:13
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4. 19:02:00 19:09:00 Opening Break Bumper 00:07:00
Smart Talk Show Seg I
Bumper Out
19:09:01 19:09:16 Iklan Tas Sophie Martin 00:00:15
19:09:17 19:09:47 Iklan Walls Ice Cream 00:00:30
19:09:48 19:10:01 Iklan Garnier 00:00:13
19:10:02 19:10:32 Iklan Pizza Hut 00:00:30
19:10:33 19:10:59 Iklan Chiki 00:00:26
19:11:00 19:13:00 Bumper In 00:06:00
Smart Talk Show Seg II
Bumper Out
19:13:01 19:28:016 Iklan Jeans Lea 00:00:15
18:13:17 19:13:30 Iklan Iklan Garnier 00:00:13
19:13:31 19:13:59 Iklan Gokkana Teppan 00:00:29
19:14:00 19:14:30 Iklan Walls Ice Cream 00:00:30
19:14:31 19:14:59 Iklan ACUVUE 00:00:18
19:15:00 19:19:00 Bumper In 00:04:00
Smart Talk Show Seg III
Bumper Out
19:19:01 19:19:17 Iklan Butik nitnotblue 00:00:16
19:19:18 19:19:30 Iklan Butik LIME 00:00:12
19:19:31 19:19:51 Iklan I Phone 3G 00:00:20
19:19:52 19:20:22 Iklan hp BlackBerry 00:00:30
19:20:23 19:20:59 Iklan album Ciara-Fantasy Ride 00:00:36
19:21:00 19:26:00 Bumper In 00:05:00
Smart Talk Show Seg IV
Bumper Out
19:26:01 19:26:31 Iklan Nintendo XBOX 00:00:30
19:26:32 19:26:52 Iklan I Phone 3G 00:00:20
19:26:53 19:27:10 Iklan new YARIZ 00:00:17
19:27:11 19:27:41 Iklan Walls Ice Cream 00:00:30
19:27:42 19:27:59 Iklan new YARIZ 00:00:17
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5. 19:28:00 19:33:00 Bumper In 00:05:00
Smart Talk Show Seg V
Bumper Out
19:33:01 19:33:16 Iklan METRO 00:00:15
19:33:17 19:33:47 Iklan Endorse 00:00:20
19:33:48 19:34:08 Iklan Pizza Hut 00:00:30
19:34:09 19:34:24 Iklan Guardian 00:00:15
19:34:25 19:34:59 Iklan Butik jojo 00:00:34
19:35:00 19:39:00 Bumper In 00:04:00
Smart Talk Show Seg VI
Bumper Out
19:39:01 19:39:16 Iklan METRO 00:00:15
19:39:17 19:39:47 Iklan Zara 00:00:30
19:39:48 19:40:18 Iklan Walls Ice Cream 00:00:30
19:40:19 19:40:59 Iklan Ribbon 00:00:40
19:41:00 19:41:59 Iklan Program Act 00:00:59
19:42:00 19:48:00 Bumper In 00:06:00
Smart Talk Show Seg VII
Bumper Out
19:48:01 19:48:31 Iklan OLAY 00:00:30
19:48:32 19:48:47 Iklan Jeans Lea 00:00:15
19:48:48 19:49:40 Iklan Innovation Store 00:00:52
19:49:41 19:50:11 Iklan Nintendo XBOX 00:00:30
19:50:12 19:50:42 Iklan Walls Ice Cream 00:00:30
19:50:43 19:51:58 Iklan Film Harry Potter 00:01:15
19:52:59 19:59:59 Bumper In 00:07:00
Smart Talk Show Seg VIII
Clossing Break Bumper
20:00:00 20:00:45 Iklan Java Jazz Festival 00:00:45
20:00:46 20:01:59 Iklan Program Art Is My Life 00:01:13
20:02:00 20:08:00 Opening Break Bumper 00:06:00
Film Pendek Seg I
Bumper Out
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6. 20:08:01 20:08:31 Iklan OLAY 00:00:30
20:08:32 20:09:02 Iklan Futami 00:00:30
20:09:03 20:09:28 Iklan Giordano 00:00:25
20:09:29 20:09:59 Iklan Lil’Love Boutique 00:00:30
20:10:00 20:17:00 Bumper In 00:07:00
Film Pendek Seg II
Bumper Out
20:17:01 20:17:31 Iklan novel Berdikara 00:00:30
20:17:32 20:18:02 Iklan BlackBerry 00:00:30
20:18:03 20:18:18 Iklan Guardian 00:00:15
20:18:19 20:18:59 Iklan film Sang Pemimpi 00:00:40
20:19:00 20:25:00 Bumper In 00:06:00
Film Pendek Seg III
Bumper Out
20:25:01 20:25:31 Iklan Sony VAIO 00:00:30
20:25:32 20:26:02 Iklan jeans volcom 00:00:30
20:26:03 20:26:18 Iklan METRO 00:00:15
20:26:19 20:26:38 Iklan Belt Crocodille 00:00:19
20:26:39 20:26:59 Iklan I Phone 3G 00:00:20
20:27:00 20:32:00 Bumper In 00:05:00
Film Pendek Seg IV
Bumper Out
20:32:01 20:32:31 Iklan Sour Sally 00:00:30
20:32:32 20:33:02 Iklan Sony VAIO 00:00:30
20:33:03 30:33:28 Iklan Giordano 00:00:25
20:33:29 20:33:59 Iklan Sudoku White Keychain 00:00:30
20:34:00 20:40:00 Bumper In 00:06:00
Film Pendek Seg V
Bumper Out
20:40:01 20:40:31 Iklan Zara 00:00:30
20:40:32 20:40:57 Iklan Giordano 00:00:25
20:40:58 20:41:28 Iklan Pizza Hut 00:00:30
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7. 20:41:29 20:41:59 Iklan Lil’Love Boutique 00:00:30
20:42:00 20:46:00 Bumper In 00:04:00
Film Pendek Seg VI
Bumper Out
20:46:01 20:46:31 Iklan Piano YAMAHA 00:00:30
20:46:32 20:47:02 Iklan Blitz Megaplex 00:00:30
20:47:03 20:47:33 Iklan Walls Ice Cream 00:00:30
20:47:34 20:47:59 Iklan SONY camdig 00:00:25
20:48:00 20:53:00 Bumper In 00:05:00
Film Pendek Seg VII
Bumper Out
20:53:01 20:53:26 Iklan Coca-Cola 00:00:25
20:53:27 20:53:57 Iklan Crimson Audio 00:00:30
20:53:58 20:54:28 Iklan Futami 00:00:30
20:54:29 20:40:58 Iklan Piano YAMAHA 00:00:30
20:55:59 20:59:59 Bumper In 00:04:00
Film Pendek Seg VIII
Clossing Break Bumper
21:00:00 21:01:00 Iklan Program Classic Conser 00:01:00
21:01:01 21:06:01 Opening Break Bumper 00:05:00
Behind The Scene Seg I
Bumper Out
21:06:02 21:06:31 Iklan Gokkana Teppan 00:00:29
21:06:32 21:06:57 Iklan Ring Snack 00:00:25
21:06:58 21:07:28 Iklan Sour Sally 00:00:30
21:07:29 21:07:59 Iklan Rokok A Mild 00:00:30
21:08:00 21:12:00 Bumper In 00:04:00
Behind The Scene Seg II
Bumper Out
21:12:01 21:12:31 Iklan Rokok LA Lights 00:00:30
21:12:32 21:12:57 Iklan Coca-Cola 00:00:25
21:12:58 21:13:28 Iklan OLAY 00:00:30
21:13:29 21:13:59 Iklan Sony VAIO 00:00:30
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8. 21:14:00 21:17:00 Bumper In 00:03:00
Behind The Scene Seg III
Bumper Out
21:17:01 21:17:31 Iklan Rokok LA Lights 00:00:30
21:17:32 21:18:02 Iklan Blitz Megaplex 00:00:30
21:18:03 21:18:27 Iklan SONY camdig 00:00:25
21:18:28 21:18:58 Iklan BlackBerry 00:00:30
21:18:59 21:19:29 Iklan Pizza Hut 00:00:30
21:20:30 21:24:30 Bumper In 00:04:00
Behind The Scene Seg IV
Clossing Break Bumper
21:24:31 21:25:31 Iklan Pemerintah Global Warming 00:01:00
21:25:32 21:30:00 Song Indonesia Raya 00:04:28
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