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The 5 Steps of
Strategic Thinking
Antoine Henry de Frahan
Founder and CEO, Frahan Consulting
www.frahan.com
People are more
important than
strategy.
“ Fabien Pinckaers, Founder & CEO, Odoo
Strategy matters for
business success
(at least sometimes).
© Frahan Consulting, 2019
Strategy matters for
employee engagement.
© Frahan Consulting, 2019
Strategy matters for
organisational effectiveness.
© Frahan Consulting, 2019
But we need a
strategy model.
© Frahan Consulting, 2019
© Frahan Consulting, 2019
We need a
simple, scalable & powerful
strategy model.
© Frahan Consulting, 2019
Strategy is a cascade
of hard choices.
“
Source: Lafley & Martin, Playing to Win, 2013
What’s Your
Winning Aspiration?
1
© Frahan Consulting, 2019
Ambition
Purpose
High
Low
HighLow BA
DC
© Frahan Consulting, 2019
WASHINGTON, August 19, 2019 – Business Roundtable has issued a new Statement on the
Purpose of a Corporation signed by 181 CEOs who commit to lead their companies for the
benefit of all stakeholders – customers, employees, supplies, communities and shareholders.
Value TO
Value FROM
Sustainability
Prosperity
Legitimacy
Partners
Customers
Employees
Investors
Suppliers
Society/
Ecosystem/
Planet
High-Value
Organisations
© Frahan Consulting, 2019
Where to Play?
2
Clients’ Needs, Aspirations or Problems
TypeofClients
© Frahan Consulting, 2019
Clients’ Needs, Aspirations or Problems
TypeofClients
© Frahan Consulting, 2019
Clients’ Needs, Aspirations or Problems
TypeofClients
© Frahan Consulting, 2019
Clients’ Needs, Aspirations or Problems
TypeofClients
© Frahan Consulting, 2019
Clients’ Needs, Aspirations or Problems
TypeofClients
© Frahan Consulting, 2019
Clients’ Needs, Aspirations or Problems
TypeofClients
© Frahan Consulting, 2019
How to Win?
3
Market Price
Cost Leader
(Low Cost)
Differentiator
(Distinctive Value)
Profit
Costs
© Frahan Consulting, 2019
Market Price
Differentiator
(Distinctive Value)
Cost Leader
(Low Cost)
© Frahan Consulting, 2019
We love
doing it
We are super
goodat it
Clients
value it
© Frahan Consulting, 2019
What are your
Core Activities?4
Market
Branding
Account management
Client relationship management
Sales
Supply chain
R&D – Innovation
Pricing
Security
Logistics
Technology
Digital transformation
Diversity & inclusion
Attracting and retaining talent
Reducing costs
Accounting
Financial engineering
Community management
Knowledge management
Inspiring workplace
Partnerships
Billing & collections
Time recording
Training & development
Networking
Newsletters
Public affairs
Communications
Workflow optimization
Quality processes
Labelling
Compensation systems
Leadership
Teambuikding
Intellectual property
Legal watch
Regulatory compliance
Product management
Sales channels
Succession planning
Career plans
Document management
Mobility
© Frahan Consulting, 2019
Clients Strategy
Partnership
Workflow
Management
Associates
& Staff
Finances
Technology
Office &
Logistics
The Wheel Model
Do you have the
right sytems ?5
Strategy is a cascade of hard choices
Winning Aspiration
Where to Play
How to Win
Core Activities
Systems
1
2
3
4
5
© Frahan Consulting, 2019

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