Hassan Ahmed Chairman and CEO Affirmed Networks Hot Startups Session ONS2015: http://bit.ly/ons2015sd ONS Inspire! Webinars: http://bit.ly/oiw-sd Watch the talk (video) on ONS Content Archives: http://bit.ly/ons-archives-sd

3. Open Networking Summit
Hassan Ahmed, Chairman and CEO
Affirmed Networks

4. Meeting an Industry Challenge – Affirmed
Value Proposition
2
Rapid Data
Growth Requires
New Economics
Limited Participation
And Control with
OTT Revenues
Network Asset
Congestion,
Utilization & Efficiency
All-IP Network
Real-Time Services
VoLTE, Video

5. Network Capex Under Extreme Pressure
3
0
2000
4000
6000
8000
10000
12000
14000
16000
2009 2010 2011 2012 2013
2014
2015
2016
2017
2018
MobileData(PB/mo)
Source: Cisco VNI
Network Architecture
Needs Major Overhaul
• Increased Capex in a
declining ARPU
environment is a
non-starter
• Carriers looking to
lower ARPU services
(e.g. M2M) for
continued growth in
a saturated
consumer market

6. Internet
Typical Existing Mobile Architecture
Complex, Costly Silo Architecture, Slow Service Creation
4
PDSN/SGSN
MME
HLR
Radius
AAA
OCS
PCRFOFCS
1. Highly complex & costly silo architecture
2. New Internet app/phone => serial connected Gi box
3. Service routing tightly coupled to APN names
4. Network reconfigurations needed to add new services
5. Probes on each N/W segment to passively analyze traffic
6. Traffic Analytics are fragmented
7. Charging/Billing is coupled to APN
8. Cost, Latency & Ops Complexity HIGH, QoE is LOW
GGSN/HA
SAE GW
WAP GW
Content
Filtering
Parental
Control
MMSC
Proxy
DPI
Content
Caching
Video Optim.
&
Adaptation
Content
Optim.
Anti-virus
Anti-Spam
HTTP Proxy
NAT
FW
1. Fully Integrated & cost effective mobile core
2. Highly efficient service orchestration via Workflow
3. APN & routing flexibility
4. Active Integrated SPI, DPI, Heuristics for Gn/Gi facing Sv
5. Well coordinated Traffic Analytics for core & services
6. Flexible Charging/Billing per Svc flow for subs & provider
7. Cost, Latency & Operational Complexity is LOW
8. Quality of User Experience (QoE) is HIGH
NFV: A Disruptive Force in Networking
1.Hardware agnostic (IBM, HP, etc.)
2.NFV is disruptive, not evolutionary
Affirmed’s Value Proposition
1.Collapse complex Packet & Services Core
2.Fully virtualized HW/SW solution
3.Powerful services orchestration solution

7. Legacy Networks are Inflexible
Serving
Gateway
(SGSN)
HTTP Proxy
Web/Video
Caching
Content
Filter
UPLINK
Firewall
Charging
Services
Gateway
Load
Balancers
3G
GGSN
Domain
Name
Server
Service
Routing
Rules
Firewall
Rules
APN
Service
Rules
Load
Distributi
onRules
Content
Rules
Charging
&Billing
Rules
Subscrib
er
Rules
Service
Routing Rules
Engineering
Policy
Enforcement
IT Department
Service
Policy
Rules
5

8. Affirmed Services Orchestration Workflow
Reduce TTM & OPEX, Create New Revenue Streams – Overhaul Business Model
6
 Creates personalized services thru easy-GUI
 Enable differentiated M2M & Enterprise services
 Implement services at internet speed
 Service segmentation per customer / vertical
 Differentiated billing options
 A CENTRAL PREMISE OF NFV
HTTP Proxy CachingDPIGGSN QoS
Content
Adapt.
Charging
Content
Optim.
DPIGGSN Charging
Content
Filtering
Browsing
Messaging
Gaming
Video
Browsing
Messaging
Gaming
Video
Internet
Browsing
Messaging
Gaming
Video
Browsing
Messaging
Gaming
Video
Browsing
Messaging
Gaming
Video
Browsing
Messaging
Gaming
Video
DPIGGSN Charging HTTP Proxy
Content
Optim.
AN3000
Gold User
Unlimited data
with best QoE
Normal User
3G of content
optimized data
Young User
20M of data
limited to Youtube,
Tweeter,
Facebook, Skype

9. Real Network ROI is more than just NFV
Jan-19-20127
Beware the Legacy Proof of Concept
Need a fresh approach – parallel software architecture
Commodity HW
Pooling Effect
Sub Awareness NW
Resiliency NW effect
CAPEX OPEX
NW Op and Mgmt
Simplicity, Energy, RE
People
NW Effy w Dynamic Policy
Rapid Service Creation
REVENUE
Service Creation
Dynamic Policy
New Business Models
Flexibility
Segmentation

10. Where Are We – NFV is Happening at Affirmed
8
• The First NFV Solution Deployed in Tier 1 Networks
‒ 12+ Deployments – Europe, Asia and North America
‒ ATT Announcement at MWC last week
‒ 30+ Trials
‒ Wide Variety of Services/Solutions
• Continuing Technology Disruption
‒ Network Functions Virtualization (NFV)
‒ Cloud Ecosystem/Partnerships
‒ Unique Service Orchestration
‒ Well funded to drive disruption ($103M raised to date)
• Advanced Capabilities/Features
‒ Virtualized EPC & Gi Applications
‒ Machine-to-Machine Solution
‒ MVNO/Wholesale Solution
‒ Content/Video Optimization
‒ Open Workflow Third Party
Integration

11. AT&T: Domain 2.0
9

12. Summary
10
Mobile Data Growing Rapidly
Network Virtualization/Cloud
Mobile Content Services Growth
Significant Operator Traction