Infographics revolutionized the life of content marketers everywhere. Not only are they an effective way of bringing the point across with less text and more graphics, they also make great traffic promoters and helps create returning visitors.

1. SECRETS TO AN UNCLUTTERED
INFOGRAPHIC DESIGN: USING
WHITESPACE
Online Internet Results
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2. Infographics revolutionized the life of
content marketers everywhere. Not
only are they an effective way of
bringing the point across with less text
and more graphics, they also make
great traffic promoters and helps
create returning visitors.

3. However, some content marketers, though
aware of what infographics are, do not
know how to make a good infographic to
begin with. In the end, they’re stuck with
an unattractive infographic that is
cluttered and unappealing to the reader’s
eye. This could prove fatal if you are going
to make use of infographics for your
strategy in the long run.

4. But fret not as we’re going to unveil a few
secrets on how you could make your
infographic uncluttered and presentable.
To kick it off, we have to know the concept
of whitespace.

5. Whitespace is, well, the white space found in your
graphic. In a more technical term, it is the space
between two screen elements, otherwise known
as the negative space. Also it is not always white
but the key concept is that it is a blank space
wherein there are no elements in it like text,
graphics or photos. It is often used by many a
graphic designer to create balance, focused and
harmonious layout. The concept of whitespace
helps create this sense of importance because it
prioritizes what should be emphasized and seen
by the reader or viewer.

6. Why is whitespace important in infographic
making?
For starters, whitespace helps in the legibility
of your graphic which them improves its
readability. If your graphic does not have
enough spacing between elements or lines, it
becomes like a big mass on unintelligible
things. This then makes it uninformative to
the reader.

7. Given that it improve legibility, white space
helps with content comprehension. In short, it
helps you create a sense of order so that your
viewers would be able to understand the
message that you’re trying to deliver.
Furthermore, it helps emphasize the
important things readers should read. That is
why balance and minimalism is important in
this point. Don’t go overboard with text and
graphics but rather carefully select what you
want your readers to see.

8. Finally, having the right amount of whitespace
in your infographic gives this sense of
attention to your viewer. Basically, whitespace
helps create this sense of importance which
can prove to be helpful if you want an
immediate call-to-action from your viewer.
This compels them to click or read the
content you are emphasizing. That is why it is
important that you should be able to
combine order, alignment and whitespace as
effectively and creatively as possible.