12. David Friedrichs’ says White Collar Crime: Occurs in a legitimate occupational context Is motivated by economic gain Is not characterized by direct violence
13. Federal Trade Commission Children cannot be expected to decipher advertising A claim that may not be reasonable to an adult may seem reasonable to a child Children take advertising claims or representations literally.
14. FTC’s 3 Criteria of Unfairness in Advertising Does the practice injure consumers? Does the practice violate public policy? Is the practice unethical or unscrupulous?