A_Term_Paper_On_Employee_Training_and_De.doc02

1. A Term Paper
On
Employee Training & Development
A Case Study Of An
Orascom Telecom Company(Banglalink™)
[Human Resource Management]

2. HRM301
Section - 05
Submitted By:
Dream Leader’s
Name ID
Tarequl Islam 2011-3-10-123
Jarin Jannat 2012-2-13-028
Faisal Kabir 2011-2-10-361
MD. Samiul Islam Sohan 2012-2-13-009
Afrin Akbor 2012-3-10-028
Submitted To:
Silvia Akter
Lecturer
Department of Business Administration
East West University
Date of Submission
April 08, 2014

3. Letter of Transmittal:
08 April 2014
To
Silvia Akter
Lecturer
Department of Business Administration
East West University
Subject: Submission of Term Paper on “Employee Training & Development”
(HRM 301)
Dear Mam,
In the following pages, we have presented the term paper on Employee Training &
Development.
This particular report has given us the opportunity to get hands on experience regarding
different entry modes of mobile sectors. We are tremendously thankful to you for
giving us the opportunity to learn the practical skills during the course.
We have enjoyed preparing the research paper though it was challenging to finish
within the give time. In preparing this research paper, we have tried our level best to
include all the relevant information and tried to identify different Public Listed
Companies in Malaysia
Sincerely,
Tarequl Islam Jarin Jannat
ID: 2011-3-10-123 ID: 2012-2-13-028 ID:
ID: ID:
Department of Business Administration
East West University

4. Acknowledgement:
We have prepared our group project on: “Employee Training & Development”
It was really a nice experience for us to do the project on above topic. While preparing
the project lots of people helped us on various occasions. Among these people our
classmates, course instructor, teaching assisrant are mentionable. In this regard, we
would like to give our special thanks to our course instructor Silvia Akter , Lecturer,
Department of Business Administration, East West University.
We are also grateful to our friend and the people who helped us a lot in doing this
project. Special thanks, gratefully and lovingly offerd to our parents, for their overall
steadfast and loyal support during the preparation of this project. Finally, our gratitude
along with thanks goes to The Almighty for keeping everything on right track.
We want to talk about our limitations that we had to accept during the completion of
this project. However, we believe that we have tried our best to make this project more
reliable and acceptable.
Sincerely,
Name ID
Tarequl Islam 2011-3-10-123
Jarin Jannat 2012-2-13-028
Faisal Kabir 2011-2-10-361
MD. Samiul Islam Sohan 2012-2-13-009
Afrin Akbor 2012-3-10-028
Department of Business Administration
East West University

5. Executive Summary:
This research intends to explore the public relation and communication
department under marketing department of Banglalink™. It is an exploratory research
which gives an over all idea about the activities of the department, in addition this
research will find out what the different types (working class, student, housewives,
employees) think about the PR activities of Banglalink™.
This research is based on a semi-structured questionnaire. The questionnaire was
given from the Banglalink™ authority which was a pre-tested questionnaire having 10
questions. The sample technique was stratified random sample. Total 85 respondents
from Dhaka city where taken for this research. Based on their answers the analysis has
been made. The sample size is divided in to five (5) sub-categories namely student,
housewives, working class, agency personnel, and lastly the Banglalink™ employees.
Microsoft excel 2003 software was used for all sorts of calculation and graphical
representation for the research. Based on the calculation all sorts interpretation and
recommendation was given at the end. Each of the questions has its own calculation
and diagram in this research paper.
The literature review part was full of secondary information about the research.
The terminological definition, explanations of the terms and detail of the departments
are
clearly described in this part of the research. In addition, company background part is
added just for the readers to know more about the company and also the detail of the
department of PR & communication.
There are mainly nine activities that are taken care by the PR & communication
department. Each of the categories are explained and ranked based on their importance
after analyzing the questionnaire. Activities like TV, outdoor, press & publications are
the most talked about in this research.
Least but not the last, based on the analysis recommendations are suggested for the PR
and communication department. These recommendations will definitely improve the
overall company image if implemented efficiently.
Finally, this research will encourage further study and useful guidelines for these types
of researches.

6. Table of Contents:
Letter of Transmittal………………………………………………. i
Acknowledgement…………………………………………………. ii
Executive Summery………………………………………………... ii
Project Review
Chapter-01
1.1. Introduction…………………………………………………… 01
1.2. Objectives of the Study ………………………………………. 02
1.3. Methodology ……...………………………………………….. 02
1.5. Limitations …………………………..……………………….. 03
Chapter-02
2.1. Background …………………………………………………… 04
2.2. Employee analysis...…………………………………………... 04
2.3. Training and Development Provided …………………………. 05
2.4. Banglalink and its business analysis ………………………….. 06
Chapter-03
3.1. The concept of training and development………………………… 08
3.2. Employees training process ……………………………………… 08
3.3. Development their weak position …………………………………... 08
3.4. Tackle the threat of the banglalink...…………………………….. 09
3.5. Overall analysis …………………………………………………. 10
Chapter-04
4.1. Findings of the Study ………………………………………………. 11
4.2. Recommendations …………………………………………………. 11
4.3. Conclusion ………………………………………………………… 11
References ……………………………………………………………… 12

7. Chapter-01
1.1. Introduction
17 May marks the anniversary of the signature of the first International Telegraph
Convention and the creation of the International Telecommunication Union. Since
1973, the occasion has been recognized as World Telecommunication Day. So the
significance is clear here that Telecommunication Sector has a particular
acknowledgement in the world and the result is the creation of World
Telecommunication Day. In fact, Telecommunication is one of the talks of the world at
present.
Tele density of Bangladesh is still the lowest in South Asia, according to the statistics
of the International Telecommunication Union (ITU). About 1.56% among 100 people
has access to telecom facility. It shows the high potential in the telecommunication
sector in Bangladesh. The existing telecommunication companies operating in
Bangladesh have been enjoying competitive advantage because of less global
competition but this scenario is soon to be changed as global giants are focusing on
Bangladeshi markets with differentiated service and competitive advantages.
With the advancement of science and technology, we wonder regularly. Today’s world
is the world of technology. No doubt of it that the most success sector is
telecommunication. Few days ago people can not even imagine about the today’s
communication ways. And it is also true that people have become more desperate to
think about new things in this sector. In this course of action, mobile, voice call
service, SMS, video telephony, teleconference, video conference etc. along with other
communicating ways, have emerged. So, the best news from the business point of
view is the creation of the telecommunication market. Its size is beyond imagination
that there are 750 GSM operators doing business throughout the world. T he picture of
Bangladesh helps to realize the matter more clearly that we have six operators even in
this small country. And out of 14 corer population, almost 2 corers are using this
service. Millions of dollars have already been invested in this sector and also are being
invested.
Technology was not only transforming the character of the telecommunications
industry from within, but more significantly, much more significantly in my view, is
changing the role played by telecommunications in economic and social life.
Telecommunication has come to play a significant role in facilitating Bangladesh as
well as the whole world changing social division of labor between material production
and business and consumer services. Optical fiber cables, microwave and satellite links
to the mainland, to say nothing of cross-border roaming with cellular mobile
telephones and pagers, are daily reducing the transactions costs of doing business,
widening the scope of markets as well as bringing together friends and families. But
more than that, telecommunications is becoming part of the strategic value- chain at
the heart of modern business. Obvious examples include the customer services banks
provide over their ATM networks; the facilities offered by airline and travel agency
customer reservation systems; the information available from online service providers;

8. the planning and co-ordination and monitoring and control facilities available over wide
area computer networks together with file transfer and data management capability;
and so on. Much speculation takes place as to the future possibilities afforded by inter-
active multi-media broadband networks, often with the thought that the technological
potential is developing so rapidly that research and development engineers are fast
creating solutions in search of problems, and services in search of markets.
So it can be easily said that working and studying with this sectors not only clear our
view about the Telecommunication but also grasp ample opportunity from this sectors
1.2. Objectives of the Study:
The objectives of this paper are as follows:
♦Provide an overview of the banglalink
♦To evaluate the employees of the banglalink.
♦To identify the factors influencing on the employee analysis of the company.
♦To find out the strategies need to implement for achieving its long term goal.
1.3. Methodology
The study covers the operation of banglalink. Moreover, history of banglalink, Its
prospects in Bangladesh, its operational issues and problems, mission, vision and
objectives of the company are also covers. A detail of functional activities of
banglalink. is provided to get an understanding of the organizational structure and
activities of FMCG Company.
For this study information is collected from both primary and secondary sources.
Investor relations section of the Website www.banglalinkgsm.com is an immense
source of information about Nestlé.
As a student of MBA due to time constraint comprehensive study based on information
collected from primary source is not possible by us. So, we interview some of the
marketing executives to get an idea of operations and issues in the company.
1.4. Sources and Data:
The study was conducted based on both primary and secondary data. The sources of
those data are stated below:
Primary Source:
The primary data were collected by customer survey conducted on corporate clients of
Banglalink. I had collected customer survey from one hundred corporate clients of
different organization. Customer survey had been conducted by twenty-four questions
location at Dhaka city. It had taken ten days to collected respond. The survey
technique was face-to-face mock interview.
Secondary Source:
The secondary data were collected from the following sources:
Internal newsletter of the company
Various research journals of different research organizations
Web pages
Annual reports of the company

9. Various books and other internal publications of the company
1.5. Limitations:
Despite of the researcher’s highest effort the internship is not free from limitations.
Some of those limitations are mentioned as follows:
• One of the major limitations faced while conducting the study was to communicate
with the selected corporate clients because they were very busy with their regular
jobs.
• As, I had more dependence on the primary sources, so there might be some levels
of inaccuracy with those collected information.
• Confidential information regarding past marketing and sales information was not
accurately obtained.
• Many of the analysis on the obtained data are based upon my sole interpretation.
This in result might bring some biases, as lack of knowledge and depth of
understanding might hinder me to produce an absolute authentic and meaningful
report.

10. Chapter-02
2.1. Background:
In Bangladesh, Banglalink aims to understand peoples' needs best and develop
appropriate communication services to improve peoples' life and make it simple. All
our
work is aimed towards meeting our vision. All members of the Banglalink family are
highly passionate individuals, fully committed to achieving the vision that we have set
ourselves. Our customers' needs matter most to us- making their life simple and
improving it is all we want. To ensure our vision is achieved, we have set ourselves a
few
values, we want to be
• Straight Forward
• Reliable
• Innovative
• Passionate
All the Banglalink family members have one thing in common- a passion to serve. We
want to go that extra mile, so that you can have the best possible service investing in
the future of Bangladesh. The biggest barrier today for people is the cost of
handsets. We will strive to lower the total cost of owning a mobile. We are here to
help make a difference in people's lives by providing affordable and reliable
connectivity solutions. We will strive to connect people and link their lives by listening
to them and by understanding their needs. We are here to help you speak your
language.
2.2. Employee analysis:
Employee motivation is one of the major issues faced by every organization. It is the
major task of every manager to motivate his subordinates or to create the “Will to
Work” among the subordinates. It should also be remembered that a worker may be
immensely capable of doing some work; nothing can be achieved if he is not willing to
work. A manager has to make appropriate use of motivation to enthuse the employees
to follow them. Hence this studies also focusing on the employee motivation among
the employees of Industries.
Motivational receptiveness and potential in everyone changes from day to day, from
situation to situation. Get the alignment and values right, and motivational methods
work better. Motivational methods of any sort will not work if people and organization
are not aligned. People are motivated towards something they can relate to and
something they can believe in. Times have changed. People want more. The
foundation is a cohesive alignment of people's needs and values with the aims and
purpose of the organization.
Managers are responsible for providing a working environment conducive to long-term
employee motivation. Effective motivation comes from within. Regular contact with
employees will assist identification of motivating factors. Recognition of personal

11. achievement is vital. Managers should ensure all employees feel their work makes an
important contribution to the success of the organization.
To Motivate - as a definition means "give an incentive for action." For the small
business owner, motivation is a huge factor for either the success or demise of your
company. You need to devise an "employee motivation program".
2.3. Training and Development Provided:
We know that successful candidates placed on the jobs need training to perform their
duties effectively. Workers must be trained to operate machines, reduce scrap and
avoid accidents. It is not only the workers who need training. Supervisors, managers
and executives also need to be developed in order to enable them to grow and acquire
maturity of thought and action. Training and development constitute an ongoing
process in any organization. This chapter is devoted to a detailed discussion on the
nature and process of training and development in a typical industrial establishment.
‘Training is the formal and systematic modification of behaviour through learning
which occurs as a result of education, instruction, development and planned
experience.” (Armstrong, 2001: 543)
Development is any learning activity, which is directed towards future, needs rather
than present needs, and which is concerned more with career growth than immediate
performance.
Development refers to those learning opportunities designed to help employees
grow. Development is not primarily skills-oriented. Instead, it provides general
knowledge and attitudes, which will be helpful to employees in higher positions.
Efforts towards development often depend on personal drive and ambition.
Development activities, such as those supplied by management developmental
programmes are generally voluntary.
Let us try to understand the distinction between Training and Development through
the following table

12. Learning Dimension Training Development
Who Non-managers Managers
What Technical / Mechanical
Operation
Theoretical / conceptual
ideas
Why Specific job related
information
General knowledge
When Short term Long term
Importance of Training and Development:
Training and development programmers, as was pointed out earlier, help remove
performance deficiencies in employees. This is particularly true when –
I) The deficiency is caused by a lack of ability rather than a lack of motivation to
perform,
II) The individuals involved have the aptitude and motivation need to learn to do the
job better, and
III) Supervisors and peers are supportive of the desired behaviors.
There is greater stability, flexibility and capacity for growth in an organization. Training
contributes to employs contribute to the stay with the organization. Growth renders
stability to the workforce. Further, trained employees tend to stay with the
organization. They seldom leave the company. Training makes the employees versatile
in operations. All rounder can be transferred to any job. Flexibility is therefore
ensured. Growth indicates prosperity, which is reflected in increased profits form year
to year. Who else but well-trained employees can contribute to the prosperity of an
enterprise?
Accidents, scrap and damage to machinery and equipment can be avoided or
minimized through training. Even dissatisfaction, complaints, absenteeism, and
turnover can be reduced if employees are trained well.
Future needs of employees will be met through training and development
programmers. Organizations take fresh diploma holders or graduates as apprentices or
management trainees. They are absorbed after course completion. Training serves as
an effective source of recruitment. Training is an investment in HR with a promise of
better returns in future.
2.4. Banglalink and its business analysis:

13. Banglalink is a newly emerged Govt. mobile service operator in country’s cell phone
service market with nation wide coverage. Within a very short period of time, it has
covered 61 dist. HQ, 158 thane and the main national highways and developed 11 full-
fledged customer care centers. Over 200 outlets are being working to distribute Sims
and Scratch cards in the country... Banglalink has gone into interconnection
agreement with all four private cell phone service providers named City cell (PBTL),
AKTEL (TMIB), Grameen Phone (GP) and Banglalink for providing more superior
services to banglalink’s consumers. Recognizing its tremendous success (introducing
web based lottery, self employed virtual dealership, fastest coverage progress and
price-cut), BANGLALINK has been emerged a trend setter in mobile phone sector of
Bangladesh. It got unique position for its special features that other players are not
offering right now, such as, born out of commitment. To make profit but not at the
cost of customer, nationwide transmission backbone support, professional excellence,
transparent financial transaction, all transaction through Bank, fewer Packages, no
tricks: customer Confidence, no incoming Charge, all Package has BTTB incoming and
outgoing, 100% ISD and EISD facility. The most remarkable success of Banglalink is the
slump in Tariff Structure. As soon as Banglalink announced its tariff the long-lasting
oligopoly between other private mobile operators were shattered. Healthy competition
came into the mobile market causing almost 50%, if not more, reduction in price both in
terms of SIM price and usagerate. The slump in price made mobile phone affordable even
for the low-income group of people. Using a mobile phone soon became a necessity; it's
no more a luxury.
The strength of Banglalink was the confidence of the subscribers in the government
institution. On the other hand it's being the part of government, is probably the biggest
weakness from operational perspective of Banglalink, which will be understandable as
we go through this article. At a time when people were desperately searching the way
out to get rid of the oligopoly of a few operators, j Banglalink started its operation with
big bang of response. People became frenzy to get a Banglalink SIM. Another good
reason for that craze was its flexibility in connectivity with the other operators. It's the
only SIM, which has such a, versatility of connections having ISD, Economy ISO service
along with both incoming and outgoing connectivity with any of the land phones. The
biggest weakness was a premature entrance in a mature market. As soon as anyone
could catch hold of a Banglalink mobile, he started comparing it with the services of
Grameen Phone, Banglalink or Aktel.
Having the slightest of ideas of what problems can impound and compound starting a
commercialoperation with such a small coverage containing pockets all over the places,
Banglalink had its first setback. Many of us used to say "Where is the harm in throwing a
system on use with such a small number of BTSs if operator like Grameen Phone could
start its commercialoperation with couple of BTSs around." But "think-tanks" of Banglalink
miserably failed to identify the difference of stepping into a developed marketand that into
a developing market. Moreover, the progress of development of network was far belowthe
expectation of subscribers. Above all the interfacing with other operators was so poor,
especially with GRAMEEN, mostly becauseof non-cooperation, it became a nightmare for
the Banglalink subscribers to use a Banglalink mobile. Peoples' hope was immediately
dashed out and all the opportunities Banglalink had started with immediately began
shrinking and squeezing.

14. Chapter-03
3.1. The concept of training and development:
Training:
Training is a process of teaching new employees the basic skills they need to perform
their jobs. Training used to focus mostly on teaching technical skills such as training
assemblers to solder wires to write lesson plan. Training refers to the methods used to
give or new employees that skills they need to perform their jobs. Training might
mean showing a new web designer the intricacies of the site, a new sales person how
to sell your firms product, or a new supervisor how to interview and evaluate
employees.
Development:
Development means improve the quality of employees by training them a certain
period of time or the process of the job. Briefly we can say that, employee
development an attempt to improve current or future employee’s performance by
implementing knowledge, changing attitudes or increase skills.
3.2. Employees training process:
Training employees and what they are to learn then this step company has to design
the training program. Company can create the content and program sequence for
employee. But there is a vast selection of an and offline content and packages from
which to choose. Company trains their company in such ways these are:
1) On the job training: On the job training means having a person learn a job
by actually doing it. In the company of banglalink they basically use this
system because their work pattern is useable such system. They train up their
employees inside their job.
2) Job instruction training: Listing each jobs basic task, along with key points.
In order to provide step by step training for employees. In the company of
banglalink they train their employees step by step.
3) Off the job training: Sometimes Banglalink train up their employees outside
the job.
3.3. Development their weak position:
a. Development employee’s weak position:

15. 1) Job rotation: Banglalink in this sector moving employee one department to
another department train up them and development the weak position.
2) Coaching or understanding method: Banglalink in these sector employee
works directly with a senior employee. And this is the sectors employee which is
train up directly under the senior employee.
3) Action learning: Manager of Banglalink observed the employees work each of
the employee realize time to time on projects, analysis and solving problem in
departments other than the own. So in this system employee s are monitored by
the manager.
4) The case study method: Banglalink develop their employees by written
description of an origination problem.
5) Management game: Management game is a good development tools for
Banglalink. The company divided employees in to five or six persons group, each
of which competes with the others in a simulated marketplace.
6) Outside seminars: Sometimes BL arrange outside seminars for employees
development.
b. Development Company’s weak position:
1) By starting bill inflexibility for the post paid connection billing.
2) Solve the internal problem and communication gaps between the divisions.
3) Although Banglalink is covering the country geographically on the whole but net
work is not strong all over. So try to cover the strong network on the whole country.
4) Improve the customer retention.
5) Diverse the product line with prepaid.
6) Offer customer motivational package.
3.4. Tackle the threat of the Banglalink:
1. Established brand name:
Banglalink has the one of major pioneers in Bangladesh mobile sector and people
already know about Banglalink and their policy. So they tackle the threat of other
company by use their name. The employees of BL always try to their level to spread
the brand name.
2. Pricing flexibility:
The company practices price flexibility to meet the high elasticity of demand in the
market. Banglalink create strong position about call rate. So they tackle the threat of
other company by use their Pricing flexibility. The higher authority fixed the price
3. Loyal customer base:
Banglalink already create loyal customer base especially in the post paid connection
segment. In the case they don’t faces extra threat or reduce risk.
4. Capital:
Banglalink has a huge amount of capital. So when they seem the rate will be decease
for the purpose of involve customer then there is no financial crisis because they
generated large capital. So they get customer for low price and there is no threat
among the competitors.

16. 5. No busy network:
Banglalink cover the strong network on the whole country. They provide crystal clear
network and it ensure to connect another operator very quickly. It is also cover the
extra threat.
6. Advanced technology:
Banglalink use GSM technology and it maintain its faster technology to tackle the
threat.
7. Low cost:
Banglalink cover the all subscriber to offer low cost .So if there is come various new
companies to offer minimum cost then the BL has no risk because they offer low price
for long period of time.
8. Switching job decease:
In the BL Company they provide the better compensation more than another
company.
9. Don’t spread any wrong information by the employees of BL.
10. Set best strategy to archive the company’s goal and employees try to provide their
better effort
3.5. Overall analysis:
After all discussion we can say that, the companies of Banglalink maintain their
employees training and development program in standard ways. And all of the
activities which are come from employees all of this things are occurred reached the
company long run.

17. Chapter-04
4.1. Findings:
There are some important findings, which are given below:
1. The concept of training is a process of teaching new employees the basic skills they
need to perform their jobs
2. The concept of Development means improve the quality of employees by training
them a certain period of time or the process of the job
3. There are three steps of Employees training process in our study. Such as
a. On the job training.
b. Off the job training.
c. Job instruction training.
4. Employees of banglalink are developed by different training. Such as, Job rotation,
Coaching or understanding method, Action learning, the case study method,
Management game and Outside seminars etc.
5. There are many way are described to tackle the threat of Banglalink
6. After all discussion we can say that, the companies of Banglalink maintain their
employees training and development program in standard ways.
4.2. Recommendations:
Banglalink Bangladesh Ltd. can follow various measures to overcome these problems.
Here are some recommendations in this regard:
1. Banglalink corporate SIM packing must be different compare to other provider’s
packages.
2. Corporate booklet must be necessary to inform about the corporate facilities.
3. Corporate proposal must be sent to the government or private offices at the district
levels through market coordination officers or dealers.
4. They should improve the performance of the billing system in a quick manner.
5. Attractive promotional items are necessary to satisfy the corporate clients.
6. Network facilities should be wide.
7. Promotional advertising must be necessary for corporate package.
8. Provide free 24 hours hotline service for corporate clients.
9. Corporate tariff must be lower than other packages.
10. They should develop new competitive packages for the corporate customers.
11. Increase the value added services.
12. Closed user group (CUG) must be needed for corporate package.
13. Should be monitor the existing customer and provide better service.
14. The complexity of the GPRS facility should be reduced.

18. 4.3. Conclusion:
Banglalink Bangladesh ltd introduce in 2005. When service came with lower tariff was
the strong path to influence people about the new service. In that time Banglalink
followed a smooth marketing strategy. Banglalink formed a cheap rate for the first
time in Bangladesh. Banglalink maintains relation ship marketing policy as well. So that
there sales volume is more then others. At a time Banglalink takes also better position
in consumer mind by its quality, attractive tariff plan etc. I gather some essential
information from my survey that has needed to improve in some sector like network
coverage, marketing strategy, promotional activities, customer satisfaction etc. Finally
it says that Banglalink estimates of life time relationship value accentuate the
importance of retaining current customers. Banglalink provides proper information to
their customer about new product or service. It is another good way to stay in touch
and increase sales or get referrals. Banglalink offer discount for valued customer to
maintain good relationship.
Report on Customer Relationship Management in corporate sales of Banglalink is the
part of our credit course of BBA Program. I learn so many things from this report
about Banglalink Bangladesh its service nature, its distributors, retailers, consumers
and its overall marketing condition in communication sector. This report will assist me
to build up a better career in the job section.

19. References:
1. 1st anniversary publication, Banglalink
2. “Mobile phones are everywhere” and the business section of The Daily NEWAGE,
Friday, May 18, 2007, p.7.
3. Special feature of The Daily Prothom Alo on “2nd Anniversary Banglalink” Saturday,
March 31, 2007, p.18.
4. “Main story” and interview of “Mobile personality” of Monthly Magazine “THE
MOBILE” April 2007 p.7, 1
5. Report of Banglalink on “SERVICE PROMOTION POLICY OF BANGLALINK
BANGLADESH LIMITED” in the year 2006.
6 . Website:
a. www.Banglalinkgsm.com
b. www.wikipedia.org
c. www.google.com