Smart TV Market, Size, Share, Market Intelligence, Company Profiles, Market Trends, Strategy, Analysis, Forecast 2018-2023

1. GLOBAL SMART TV MARKET RESEARCH AND
FORECAST
GLOBAL SMART TV MARKET, SIZE, SHARE, MARKET
INTELLIGENCE, COMPANY PROFILES, MARKET
TRENDS, STRATEGY, ANALYSIS, FORECAST 2018-2023
https://www.omrglobal.com/industry-reports/global-smart-tv-market/

2. TABLE OF CONTENTS
• 1. REPORT SUMMARY
1.1. RESEARCH METHODS AND TOOLS
1.2. MARKET BREAKDOWN
1.2.1. BY SEGMENTS
1.2.2. BY GEOGRAPHY
1.2.3. BY STAKEHOLDERS
1.2.4. EXCEPTIONS

3. TABLE OF CONTENTS
• 2. MARKET OVERVIEW AND INSIGHTS
2.1. DEFINITION
2.2. ANALYST INSIGHTS & CURRENT MARKET TRENDS
2.2.1. KEY FINDINGS
2.2.2. RECOMMENDATION
2.2.3. CONCLUSION

4. TABLE OF CONTENTS
2.3. REGULATION
2.3.1.1. UNITED STATES
2.3.1.2. EUROPEAN UNION
• 3. PORTER 5 FORCE ANALYSIS
3.1. THREAT TO NEW ENTRY
3.2. THREAT OF SUBSTITUTION
3.3. BUYER POWER
3.4. SUPPLIER POWER

5. TABLE OF CONTENTS
• 4. MARKET DETERMINANT
4.1. MOTIVATORS
4.1.1. INCREASING DISPOSABLE INCOME OF CONSUMERS
4.1.2. INCREASING CONTENT AND GROWING DEMAND FOR WEB
ENABLED TVs
4.1.3. AVAILABILITY OF SMART TV IN VARIED PRICE RANGE
4.1.4. GROWING DEMAND FOR HIGH RESOLUTION TV FOR VARIOUS
APPLICATION
4.2. RESTRAINTS
4.2.1. HIGH COST

6. TABLE OF CONTENTS
4.2.2. HIGH INTERNET BANDWIDTH REQUIREMENT FOR WEB ENABLED TVs
4.2.3. LIMITED MARKET IN DEVELOPING NATIONS
4.2.4. INCREASING NEED OF E-WASTE MANAGEMENT
4.3. OPPORTUNITIES
4.3.1. DEVELOPMENT OF NEW TECHNOLOGY IN EMERGING ECONOMIES
SUCH AS 4G, 5G & LTE
4.3.2. INTRODUCTION OF 8K TECHNOLOGY
• 5. MARKET SEGMENTATION
5.1. GLOBAL SMART TV MARKET, BY RESOLUTION
5.1.1. HD SMART TV (1,280x720)
•

7. TABLE OF CONTENTS
5.1.2. FULL HD SMART TV (1,920x1,080)
5.1.3. 4K SMART TV
5.1.4. 8K SMART TV
5.2. GLOBAL SMART TV MARKET, BY TECHNOLOGY
5.2.1. LCD (LIQUID CRYSTAL DISPLAY)
5.2.2. LED (LIGHT EMITTING DIODE)
5.2.3. OLED (ORGANIC LIGHT EMITTING DIODE)
5.2.4. QLED (QUANTUM DOT LIGHT EMITTING DIODE)

8. SMART TV MARKET INSIGHTS:
• Global Smart TV market is defined as a television set with integrated internet
capabilities or set top box for television that provides advanced connectivity. Smart TV
sets are inbuilt with advanced features and functions such as user-generated content,
interactive services, internet applications, HTTP live streaming, navigation control and
so on. Growing connectivity across the globe and rise of service providers such as
Netflix and Amazon prime are driving the market growth. The global smart TV market
is anticipated to grow with the CAGR of 21.3% during the forecasted period 2018-
2023. The growth of the market is attributed to the increasing spending of consumer
on consumer electronics and growing demand of web enabled TVs. In addition,
technological advancement and innovation in smart TVs, features and functions and
rising purchasing power in emerging economies such as China and India are also
estimated to drive the growth of the market.

9. SMART TV MARKET INSIGHTS:
• Increasing internet penetration across the globe is estimated to be one of the major
factors driving the growth of the market. The total number of internet users across the
globe was estimated to be 3.43billion in 2016. Almost, 47% of the total population is
connected, up from 30% internet penetration rate in 2010. However, there are certain
factors which are hindering the market. High cost is the major restrain to the market.
High internet bandwidth requirement for web enabled TVs is one more factor that is
hindering the market. Technological advancement such as introduction to 8K
technology and introduction of higher internet bandwidth in the developing economies
in the future such as 4G, 5G & LTE are further expected to create opportunities for the
market players.

10. SMART TV MARKET INSIGHTS:
• The market is segmented on the basis of resolution, technology, platform, and
application. By resolution, the market is divided into HD, Full HD, 4K and 8K
technology. 8K technology is currently under development and is expected to show a
huge growth rate in the near future. By technology, the market is segmented on the
basis of LCD, LED, OLED and QLED. OLED is expected to show a significant market
growth during forecasted period due to numerous research and advancement in the
segment. By platform, the market is divided as Android TV & Google TV, ROKU TV,
Fire TV (AMAZON), Web OS, TIZEN OS and other. Android is the widely accepted TV
platform and thus is expected to have a considerable market share during 2018-2023.
By application, the market is segmented as domestic and commercial. Domestic
segment will have the major market share however, in large TV sizes commercial
segment have the significant market share.

11. GLOBAL SMART TV MARKET INSIGHTS:
• The global smart TV market is analyzed on the basis of the geographical regions that
are contributing significantly towards the growth of the market. North America, Asia
Pacific, Europe and Rest of the World are the major regions in the market. Asia
Pacific is estimated to be the leading region in the smart TV market. Increasing
internet penetration and presence of the low-cost manufacturers in the region are
backing the growth of the market. North America is estimated to be the fastest
growing region during the forecasted period for high end TV such as 4K & 8K TVs
whereas APAC will show a considerable growth for HD and full HD television. High
purchasing power of individual in the region are estimated to be the major factors that
are driving the growth of the market.

12. GLOBAL SMART TV MARKET INSIGHTS:
• Key market players in the global smart TV market are Apple, Boxee, Google, Haier,
LG, Panasonic, Philips, Samsung, Sharp, Sony Corporation, TCL, Toshiba, Videocon
and so on. These companies are focusing on product innovations, expansions, M&A,
finding new market or innovate in their core competency in order to expand individual
market share. The report also includes detailed market overview, strategic
recommendations, key company analysis, key findings, analyst insights, predictive
analysis, patent analysis, pipeline analysis, market determinants, market
segmentation and company profiling of the market.

13. MARKET SEGMENTATION:
• Global Smart TV market is segmented on the basis of regional outlook and following
segments:
• Global Smart TV Market Research and Analysis, By Resolution
• Global Smart TV Market Research and Analysis, By technology
• Global Smart TV Market Research and Analysis, By Platform
• Global Smart TV Market Research and Analysis, By Application
• Global Smart TV Market Research and Analysis, By Region

14. THE REPORT COVER:
• Comprehensive research methodology of Global Smart TV Market.
• This report also includes detailed and extensive market overview with key analyst
insights.
• Exhaustive analysis of macro and micro factors influencing the market guided by key
recommendations.
• Analysis of regional regulations and other government policies impacting the
• Global Smart TV Market.
• Insights about market determinants which are stimulating the Global Smart TV
Market.
• Detailed and extensive market segments with regional distribution of forecasted
revenues.