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Sky & Scene
                 Åpen dag, IMV 14.03

                      Ola Løvholm
                      @olovholm
                      @skyogscene


torsdag 14. mars 13
Sky & Scene

                      • Undersøke betydning av live og innspilt
                        musikk i nåtidens samfunn
                      • Ledet av Anne Danielsen (IMV) og Arnt
                        Maasø (IMK)
                      • Nært samarbeid med Telenor og WiMP.
                      • Strømmeundersøkelse og
                        fokusgruppeintervjuer

torsdag 14. mars 13
Britney Spears            Carly Rae Jepsen
                Hit me baby one more time      Call Me Maybe
                          1999                      2012


torsdag 14. mars 13
Britney Spears            Carly Rae Jepsen
                Hit me baby one more time      Call Me Maybe
                          1999                      2012


torsdag 14. mars 13
Platebutikk                  Gammeldags lytter




                             Callsenter   Skjema


torsdag 14. mars 13
Bilde av festival.
                             Litt om dette.
                      Konsert igjennom mobillinsa?




                                     Photo: Annica Thomsson
torsdag 14. mars 13
Hva kan streamingtjenester
                      fortelle oss om våre lyttevaner?




torsdag 14. mars 13
SKY
torsdag 14. mars 13
                      CC - lennysan Flickr   Google data centers   Google data centers
Data




                                        WiMP - klient

                              Logger
                             Metadata


torsdag 14. mars 13
Bilde av snø + fotspor




torsdag 14. mars 13
Søk




                      Spillelister




                                     Strømmer




torsdag 14. mars 13
Lyttetid
                                 Desktop                        Mobil




         09 15 21 03 09 15 21 03 09 15 21 03 09 15 21 03 09 15 21 03 09 15 21 03 09 15 21
       mandag         tirsdag      onsdag      torsdag      fredag      lørdag    søndag

torsdag 14. mars 13
                                Ukedager og tidspunkt                        9 uker 2012
Søk: plattform og ukedag
  60000



                      Air/PC                                iOS                      Android
                      Squeezebox                            Annet
  45000




  30000




  15000




       0
             00        14 uten navn 31 uten navn 48 uten navn 65 uten navn 82 uten navn 99 uten navn 116 uten navn 133 uten navn 150 uten navn

                  mandag             tirsdag            onsdag              torsdag             fredag              lørdag           søndag

                                                   Tid på døgnet (24 timer fra 6 to 5)
torsdag 14. mars 13
Prime time for utforskning
                                         (normalisert)
                       Strømming                   Skipping         Søk
                       Opprette spilleliste




                                                      22
                                                     peak


       06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 00 01 02 03 04 05

                                       24 timer
                                                                  9 uker 2012
torsdag 14. mars 13
Strømming: Øyadager
                                        fredag                            lørdag                        Ikke Øyaartist                                  onsdag
                                        torsdag
                                                                                                                                     fredag
                                                                                                          onsdag



                                                                                                                        torsdag




               01.08 02.08 03.08 04.08 05.08 06.08 07.08 08.08 09.08 10.08 11.08 12.08 13.08 14.08
                      Number of streams for artists playing at a specific day at Øya, as well as the ones not playing at Øya. Standardized. Filter: min 100 streams in whole period



torsdag 14. mars 13
Strømming: etter 22/7




                                     Tall fra 2011 materiale


torsdag 14. mars 13
Andel strømmer på klient
                  Lytting på mobil og Android øker
         Flere plattformer + økning i stasjonære plattformer
                      2011: 44% mobil       2012: 47% mobil
                                              3 %
                              3 %                   3 %
                         7 %                          2 %
                                                       1 %
                                            14 %
                                                             45 %
                      37 %           53 %

                                             31 %

                             PC/Mac                 PC/Mac
                             iOS                    iOS
                             Android                Android
                             Squeezebox             Squeezebox
                             Other                  Sonos
                                                    Settopbox
                                                    Other
torsdag 14. mars 13
Hvorfor
                      musikkvitenskap på
                            UiO?


torsdag 14. mars 13
torsdag 14. mars 13
The Clouds & Concerts research project involves: Anne Danielsen (Professor, U of
            Oslo), Arnt Maasø (Associate professor, U of Oslo), Beathe Due, Johannes
            Bjelland, Kenth Engø-Monsen and Pål Roe Sundsøy (Researchers, Research and
            future studies, Telenor Group), Xin Jian (business analyst, WiMP Music), Yngvar
            Kjus (post doctor), Anja Nylund Hagen (PhD), Marika Lüders, (researcher,
            SINTEF), Masterstudents Ragnhild Toldnes, Inger Helseth, Ada Elisabeth
            Sandnes, Helena Zafira Pedersen. Research assistants: Ola Løvholm, Marc
            Casanovas, Linn Jakhelln, Gro Kirkeby, Erik N. Strutz and Hanne Tråsdahl.




torsdag 14. mars 13

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Presentasjon av Sky & Scene på Åpen dag 14.03.13

  • 1. Sky & Scene Åpen dag, IMV 14.03 Ola Løvholm @olovholm @skyogscene torsdag 14. mars 13
  • 2. Sky & Scene • Undersøke betydning av live og innspilt musikk i nåtidens samfunn • Ledet av Anne Danielsen (IMV) og Arnt Maasø (IMK) • Nært samarbeid med Telenor og WiMP. • Strømmeundersøkelse og fokusgruppeintervjuer torsdag 14. mars 13
  • 3. Britney Spears Carly Rae Jepsen Hit me baby one more time Call Me Maybe 1999 2012 torsdag 14. mars 13
  • 4. Britney Spears Carly Rae Jepsen Hit me baby one more time Call Me Maybe 1999 2012 torsdag 14. mars 13
  • 5. Platebutikk Gammeldags lytter Callsenter Skjema torsdag 14. mars 13
  • 6. Bilde av festival. Litt om dette. Konsert igjennom mobillinsa? Photo: Annica Thomsson torsdag 14. mars 13
  • 7. Hva kan streamingtjenester fortelle oss om våre lyttevaner? torsdag 14. mars 13
  • 8. SKY torsdag 14. mars 13 CC - lennysan Flickr Google data centers Google data centers
  • 9. Data WiMP - klient Logger Metadata torsdag 14. mars 13
  • 10. Bilde av snø + fotspor torsdag 14. mars 13
  • 11. Søk Spillelister Strømmer torsdag 14. mars 13
  • 12. Lyttetid Desktop Mobil 09 15 21 03 09 15 21 03 09 15 21 03 09 15 21 03 09 15 21 03 09 15 21 03 09 15 21 mandag tirsdag onsdag torsdag fredag lørdag søndag torsdag 14. mars 13 Ukedager og tidspunkt 9 uker 2012
  • 13. Søk: plattform og ukedag 60000 Air/PC iOS Android Squeezebox Annet 45000 30000 15000 0 00 14 uten navn 31 uten navn 48 uten navn 65 uten navn 82 uten navn 99 uten navn 116 uten navn 133 uten navn 150 uten navn mandag tirsdag onsdag torsdag fredag lørdag søndag Tid på døgnet (24 timer fra 6 to 5) torsdag 14. mars 13
  • 14. Prime time for utforskning (normalisert) Strømming Skipping Søk Opprette spilleliste 22 peak 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 00 01 02 03 04 05 24 timer 9 uker 2012 torsdag 14. mars 13
  • 15. Strømming: Øyadager fredag lørdag Ikke Øyaartist onsdag torsdag fredag onsdag torsdag 01.08 02.08 03.08 04.08 05.08 06.08 07.08 08.08 09.08 10.08 11.08 12.08 13.08 14.08 Number of streams for artists playing at a specific day at Øya, as well as the ones not playing at Øya. Standardized. Filter: min 100 streams in whole period torsdag 14. mars 13
  • 16. Strømming: etter 22/7 Tall fra 2011 materiale torsdag 14. mars 13
  • 17. Andel strømmer på klient Lytting på mobil og Android øker Flere plattformer + økning i stasjonære plattformer 2011: 44% mobil 2012: 47% mobil 3 % 3 % 3 % 7 % 2 % 1 % 14 % 45 % 37 % 53 % 31 % PC/Mac PC/Mac iOS iOS Android Android Squeezebox Squeezebox Other Sonos Settopbox Other torsdag 14. mars 13
  • 18. Hvorfor musikkvitenskap på UiO? torsdag 14. mars 13
  • 20. The Clouds & Concerts research project involves: Anne Danielsen (Professor, U of Oslo), Arnt Maasø (Associate professor, U of Oslo), Beathe Due, Johannes Bjelland, Kenth Engø-Monsen and Pål Roe Sundsøy (Researchers, Research and future studies, Telenor Group), Xin Jian (business analyst, WiMP Music), Yngvar Kjus (post doctor), Anja Nylund Hagen (PhD), Marika Lüders, (researcher, SINTEF), Masterstudents Ragnhild Toldnes, Inger Helseth, Ada Elisabeth Sandnes, Helena Zafira Pedersen. Research assistants: Ola Løvholm, Marc Casanovas, Linn Jakhelln, Gro Kirkeby, Erik N. Strutz and Hanne Tråsdahl. torsdag 14. mars 13