The document summarizes survey results about music preferences from males and females ages 17-19. It finds that the majority listened to hip hop and R&B genres, most downloaded rather than bought music, and both genders' last music purchases were modern albums. It also reports that both genders read magazines like Sounds and NME.

2. Gender - Male
The majority
of people Genre
were 17-19
years old and
a couple
were 25+. 6%
Hip Hop
70%
4% RnB
Dubstep
Drum&Bass
20%

3. Gender - Female
The majority Gender
of females
were 17-19
and again 25%
there were a Indie
Rock
few who 50%
Hip Hop
were 20+. 10%
RnB
15%

4. Do you buy or download?
10
9
8
7
6
5 Female
4 Male
3
2
1
0
Buy Download Both

5. What was the last cd you bought?
Out of the males the last cd’s that they bought were mostly modern ones such as
Rizzle Kicks, Black Eyes Peas, Lil’ Wayne, showing that people still spend their time
and money choosing cd’s and this shows that some people would still prefer the
album compared to just downloading.
Again it’s the same with the females they have bought modern albums such as
Beyonce, Ed Sheeran, Adele, Jason Mraz. Natty, Coldplay, Katy Perry etc. The only
contrast is the genre of cd that different genders choose to buy.

6. Do you read Music magazines?
80
70
60
50
40 Male
30 Female
20
10
0
Yes No
The types of magazines that males and females ages 17-19 read are magazines like
Sounds, Kerrang, Rolling Stones and Nme. I think the intended target audiences for
these magazines are late teenagers who have an interest in indie rock type music.