Uploaded byOlivier Perez Kennedy
It's not about you!
1. The document discusses social media and branding strategies for organizations. 2. It provides an overview of different social media platforms like Twitter, Flickr, Youtube, Facebook and mobile apps and how they can be used to listen to audiences, involve people, share content, engage communities, and spread messages. 3. The key recommendations are to keep social media efforts simple, engage in conversations, build relationships through social channels, listen to audiences, offer various platforms to involve people, and make mistakes along the way.
It's not about you!
- 1. It is not optionaler about Textyou! Social Media & Branding Conference Scent of the cloud Martin Kuenzi, Head of Marketing & Communications
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- 3. Social Media BaseCamp Why #SM is not a fad? ! Source: Charron, C. et al., 2006. Social computing.
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- 5. Marketing Strategy 3. Result 2.Interaction 1. Base
- 6. Marketing Strategy 3. Result Relationships Products / 2. Interaction Measures Services 1. Base Measurement Stories
- 7. Social Media BaseCamp Source: Charron et al. 2008
- 8. Listen Twitter: @SwissRedshield - Follow other Twitter users - Spread content - Listen
- 9. Involve Flickr: @SwissRedshield - Sort pictures, create topics - Share assorted pictures and albums - Embed pictures into other webplatforms - Provide a simple upload option
- 10. Share Youtube: @SwissRedshield - Assemble content into your own Youtube channel - Create your playlists - Share and embed content - Use it for viral campaigns
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- 12. Engage Facebook: Heilsarmee.ArmeeDuSalut - Make sure you are ready for #FB - Assemble a crowd of people willing to interact - Be personal and share every day life content - Use it for viral campaigns - Get better!
- 13. Spread iPhone-App: Doing good. - Increase involvement of your crowd - Be part of today’s conversations - Trigger conversations
- 14. Take aways (for@Swissredshield) Keep it simple and make mistakes Engage in a conversation, if you feel so Build relationships and innovate Make people feel being part of your story Listen to your audience Involve your staff and Offer various boost valuable content channels
- 15. Well, that’s optionaler that Text then. Twitter: @PirateTill eMail: martin_kuenzi@swi.salvationarmy.org LinkedIn: http://ch.linkedin.com/in/martinkuenzi (c) 2011, Martin Kuenzi, Head of Marketing & Communications