SlideShare a Scribd company logo
Should we use social
Text
media? is the wrong
question.
     The Lutheran World Federation
     Keynote and Workshop on Social Media
     Martin Kuenzi, Head of Marketing & Communications
Should we use social
Text
media? is the wrong
question!
     The Lutheran World Federation
     Keynote and Workshop on Social Media
     Martin Kuenzi, Head of Marketing & Communications
Don’t miss the
adventure.
SOCIAL-MANIA
WHY YOU SHOULD CARE ABOUT #SM
WEBTRENDS

Co-creation           Crowdsourcing
                                   Crowdfunding
             Social shopping
Enterprise 2.0
                                Social networking
              Wikis

                        Blogs         Social news
LONG TAIL - LESS OF MORE
WHY SOCIAL MEDIA IS NOT A FAD!




                                                                           !
                     Source: Charron, C. et al., 2006. Social computing.   9
The Groundswell.
People connecting using technology to get the
things they need from each other, bypassing
traditional institutions like corporations.
                          Groundswell, Li and Bernoff
MARKETING IS A DIALOGUE    - ALWAYS!!!




                          OM ER
                      CUST
                   HE
                Y T F YOUR
          T’S WH L O
    T HA ONTRO
     I SI NC
        RA ND
      B
                                         11
CASE STUDY I
CASE STUDY I
CASE STUDY II
CASE STUDY III




                 15
CASE STUDY IV




                16
MARKETING TOOLKIT




                    Source: Charron et al. 2008



                                      17
SOCIAL MEDIA STRATEGY




                        18
@SwissRedshield
THE POWER OF THE WEB




                       20
LISTEN
            Twitter: @SwissRedshield
                Listen
                Community building
                Spread content




                                        21
ASSESS   (COMMUNITY MARKETING CONCEPT)
ENGAGE
            Facebook: Heilsarmee.ArmeeDuSalut
                Make sure you are ready for #FB
                Assemble a crowd of people willing to
                 interact
                Be personal and share every day life
                 content
                Use it for viral campaigns
                Get better!




                                                   23
MEASURE
             Youtube: @SwissRedshield
                 Assemble content into your own
                  Youtube channel
                 Create your playlists
                 Share and embed content
                 Use it for viral campaigns




                                                   24
PLAY AN ACTIVE ROLE
ASSESS
   Youtube Stats




   Facebook Insights




                        26
IMPROVE
             iPhone-App: Feel Great!
                 Increase involvement of your crowd
                 Be part of today’s conversations
                 Trigger conversations




                                                     27
TAKE AWAYS (HOW WE DO IT AT SWISS SALVATION ARMY)
                                                   Keep it simple and
                                                   make mistakes
        Engage in a conversation,
        if you feel so


                           Build relationships
                           and provide value.
                                                 Make people feel being
                                                 part of your story
       Listen to your
       audience

                                                          Involve your staff and
           Offer various                                  ambassadors
           channels

                                                                                   28
Social Networing has been
our favorite since ever.
Thank
Text you.
   Connect:
   Twitter: @PirateTill
   eMail: martin_kuenzi@salvationarmy.ch
   LinkedIn: http://ch.linkedin.com/in/martinkuenzi
                  (c) 2012, Martin Kuenzi, Head of Marketing & Communications

More Related Content

Similar to Social mediakeynote 20120430_slideshare

It's not about you!
It's not about you!It's not about you!
It's not about you!
Olivier Perez Kennedy
 
KGA for CCBF - Corporate reputation and social media
KGA for CCBF - Corporate reputation and social mediaKGA for CCBF - Corporate reputation and social media
KGA for CCBF - Corporate reputation and social media
Walter Jennings
 
Social Media & PR: A Match Made in Heaven?
Social Media & PR: A Match Made in Heaven?Social Media & PR: A Match Made in Heaven?
Social Media & PR: A Match Made in Heaven?
ClearEdge Marketing
 
The future of integrated campaigns: the art of transmedia planning
The future of integrated campaigns: the art of transmedia planningThe future of integrated campaigns: the art of transmedia planning
The future of integrated campaigns: the art of transmedia planning
titofavino
 
Social Media for AGC Highway and Utility Contractors
Social Media for AGC Highway and Utility ContractorsSocial Media for AGC Highway and Utility Contractors
Social Media for AGC Highway and Utility Contractors
Cordell Parvin
 
Jumping into Social Media by ImagePro
Jumping into Social Media by ImageProJumping into Social Media by ImagePro
Jumping into Social Media by ImagePro
ImagePro Communication Projects
 
מדיה חברתית בארגונים
מדיה חברתית בארגוניםמדיה חברתית בארגונים
מדיה חברתית בארגונים
ronen_offer
 
Building Social Media Programs with Confidence
Building Social Media Programs with ConfidenceBuilding Social Media Programs with Confidence
Building Social Media Programs with Confidence
TJ (Troy) Janisch
 
Social media & PR_Nathan Misner_WE_Feb2011
Social media & PR_Nathan Misner_WE_Feb2011Social media & PR_Nathan Misner_WE_Feb2011
Social media & PR_Nathan Misner_WE_Feb2011
MeilinWS
 
The Social Era and Your Business
The Social Era and Your BusinessThe Social Era and Your Business
The Social Era and Your Business
Eric Swain
 
Are you busy or indispensible? Meaningful communications strategies in the di...
Are you busy or indispensible? Meaningful communications strategies in the di...Are you busy or indispensible? Meaningful communications strategies in the di...
Are you busy or indispensible? Meaningful communications strategies in the di...
Lars Voedisch
 
שיווק במדיה חברתית בארגונים - הרצאת הפתיחה בכנס מיקרוסופט, אוקטובר 2011
שיווק במדיה חברתית בארגונים - הרצאת הפתיחה בכנס מיקרוסופט, אוקטובר 2011שיווק במדיה חברתית בארגונים - הרצאת הפתיחה בכנס מיקרוסופט, אוקטובר 2011
שיווק במדיה חברתית בארגונים - הרצאת הפתיחה בכנס מיקרוסופט, אוקטובר 2011
April Marketing & PR
 
The Impact of Social Media on Organizations
The Impact of Social Media on OrganizationsThe Impact of Social Media on Organizations
The Impact of Social Media on Organizations
vitiellogroup
 
Using Social Media to Enhance & Protect Your Brand
Using Social Media to Enhance & Protect Your Brand Using Social Media to Enhance & Protect Your Brand
Using Social Media to Enhance & Protect Your Brand Cappy Surette
 
CIRB social media & public services
CIRB social media & public servicesCIRB social media & public services
CIRB social media & public services
sophie chevalier
 
Social Media Listening by Lift9
Social Media Listening by Lift9Social Media Listening by Lift9
Social Media Listening by Lift9
Warren Sukernek
 
360i Social Marketing Playbook
360i Social Marketing Playbook360i Social Marketing Playbook
360i Social Marketing PlaybookJulius Trujillo
 
360i Social Marketing Playbook
360i Social Marketing Playbook360i Social Marketing Playbook
360i Social Marketing Playbook
Dan St. Peter
 
360i Social Marketing Playbook
360i Social Marketing Playbook360i Social Marketing Playbook
360i Social Marketing PlaybookSMedia Lab
 

Similar to Social mediakeynote 20120430_slideshare (20)

It's not about you!
It's not about you!It's not about you!
It's not about you!
 
KGA for CCBF - Corporate reputation and social media
KGA for CCBF - Corporate reputation and social mediaKGA for CCBF - Corporate reputation and social media
KGA for CCBF - Corporate reputation and social media
 
Social Media & PR: A Match Made in Heaven?
Social Media & PR: A Match Made in Heaven?Social Media & PR: A Match Made in Heaven?
Social Media & PR: A Match Made in Heaven?
 
The future of integrated campaigns: the art of transmedia planning
The future of integrated campaigns: the art of transmedia planningThe future of integrated campaigns: the art of transmedia planning
The future of integrated campaigns: the art of transmedia planning
 
Social Media for AGC Highway and Utility Contractors
Social Media for AGC Highway and Utility ContractorsSocial Media for AGC Highway and Utility Contractors
Social Media for AGC Highway and Utility Contractors
 
Jumping into Social Media by ImagePro
Jumping into Social Media by ImageProJumping into Social Media by ImagePro
Jumping into Social Media by ImagePro
 
מדיה חברתית בארגונים
מדיה חברתית בארגוניםמדיה חברתית בארגונים
מדיה חברתית בארגונים
 
Building Social Media Programs with Confidence
Building Social Media Programs with ConfidenceBuilding Social Media Programs with Confidence
Building Social Media Programs with Confidence
 
Social Media Presentation
Social Media PresentationSocial Media Presentation
Social Media Presentation
 
Social media & PR_Nathan Misner_WE_Feb2011
Social media & PR_Nathan Misner_WE_Feb2011Social media & PR_Nathan Misner_WE_Feb2011
Social media & PR_Nathan Misner_WE_Feb2011
 
The Social Era and Your Business
The Social Era and Your BusinessThe Social Era and Your Business
The Social Era and Your Business
 
Are you busy or indispensible? Meaningful communications strategies in the di...
Are you busy or indispensible? Meaningful communications strategies in the di...Are you busy or indispensible? Meaningful communications strategies in the di...
Are you busy or indispensible? Meaningful communications strategies in the di...
 
שיווק במדיה חברתית בארגונים - הרצאת הפתיחה בכנס מיקרוסופט, אוקטובר 2011
שיווק במדיה חברתית בארגונים - הרצאת הפתיחה בכנס מיקרוסופט, אוקטובר 2011שיווק במדיה חברתית בארגונים - הרצאת הפתיחה בכנס מיקרוסופט, אוקטובר 2011
שיווק במדיה חברתית בארגונים - הרצאת הפתיחה בכנס מיקרוסופט, אוקטובר 2011
 
The Impact of Social Media on Organizations
The Impact of Social Media on OrganizationsThe Impact of Social Media on Organizations
The Impact of Social Media on Organizations
 
Using Social Media to Enhance & Protect Your Brand
Using Social Media to Enhance & Protect Your Brand Using Social Media to Enhance & Protect Your Brand
Using Social Media to Enhance & Protect Your Brand
 
CIRB social media & public services
CIRB social media & public servicesCIRB social media & public services
CIRB social media & public services
 
Social Media Listening by Lift9
Social Media Listening by Lift9Social Media Listening by Lift9
Social Media Listening by Lift9
 
360i Social Marketing Playbook
360i Social Marketing Playbook360i Social Marketing Playbook
360i Social Marketing Playbook
 
360i Social Marketing Playbook
360i Social Marketing Playbook360i Social Marketing Playbook
360i Social Marketing Playbook
 
360i Social Marketing Playbook
360i Social Marketing Playbook360i Social Marketing Playbook
360i Social Marketing Playbook
 

More from Heilsarmee - Armée du Salut

Présentation marketing 20120828
Présentation marketing 20120828Présentation marketing 20120828
Présentation marketing 20120828
Heilsarmee - Armée du Salut
 
Präsentation Marketing 20120828
Präsentation Marketing 20120828Präsentation Marketing 20120828
Präsentation Marketing 20120828
Heilsarmee - Armée du Salut
 
Retraite romandie 20120124_mk
Retraite romandie 20120124_mkRetraite romandie 20120124_mk
Retraite romandie 20120124_mk
Heilsarmee - Armée du Salut
 
Retraite romandie 20120123_Arclémanique
Retraite romandie 20120123_ArclémaniqueRetraite romandie 20120123_Arclémanique
Retraite romandie 20120123_Arclémanique
Heilsarmee - Armée du Salut
 
Retraite romandie 20120123
Retraite romandie 20120123Retraite romandie 20120123
Retraite romandie 20120123
Heilsarmee - Armée du Salut
 
Personalinformation 20120315
Personalinformation 20120315Personalinformation 20120315
Personalinformation 20120315
Heilsarmee - Armée du Salut
 
Ecnc 2012 marketing_fundraising.key
Ecnc 2012 marketing_fundraising.keyEcnc 2012 marketing_fundraising.key
Ecnc 2012 marketing_fundraising.key
Heilsarmee - Armée du Salut
 
ECNC 2012
ECNC 2012ECNC 2012
Die Heilsarmee hilft Pakistan
Die Heilsarmee hilft PakistanDie Heilsarmee hilft Pakistan
Die Heilsarmee hilft Pakistan
Heilsarmee - Armée du Salut
 
L'armée du salut aide en Pakistan
L'armée du salut aide en PakistanL'armée du salut aide en Pakistan
L'armée du salut aide en Pakistan
Heilsarmee - Armée du Salut
 

More from Heilsarmee - Armée du Salut (12)

Présentation marketing 20120828
Présentation marketing 20120828Présentation marketing 20120828
Présentation marketing 20120828
 
Präsentation Marketing 20120828
Präsentation Marketing 20120828Präsentation Marketing 20120828
Präsentation Marketing 20120828
 
Community marketing 20120510
Community marketing 20120510Community marketing 20120510
Community marketing 20120510
 
Retraite romandie 20120124_mk
Retraite romandie 20120124_mkRetraite romandie 20120124_mk
Retraite romandie 20120124_mk
 
Retraite romandie 20120123_Arclémanique
Retraite romandie 20120123_ArclémaniqueRetraite romandie 20120123_Arclémanique
Retraite romandie 20120123_Arclémanique
 
Retraite romandie 20120123
Retraite romandie 20120123Retraite romandie 20120123
Retraite romandie 20120123
 
Personalinformation 20120315
Personalinformation 20120315Personalinformation 20120315
Personalinformation 20120315
 
Ecnc 2012 marketing_fundraising.key
Ecnc 2012 marketing_fundraising.keyEcnc 2012 marketing_fundraising.key
Ecnc 2012 marketing_fundraising.key
 
ECNC 2012
ECNC 2012ECNC 2012
ECNC 2012
 
Die Heilsarmee hilft Pakistan
Die Heilsarmee hilft PakistanDie Heilsarmee hilft Pakistan
Die Heilsarmee hilft Pakistan
 
L'armée du salut aide en Pakistan
L'armée du salut aide en PakistanL'armée du salut aide en Pakistan
L'armée du salut aide en Pakistan
 
Salvation Army Disaster Service, Haiti
Salvation Army Disaster Service, HaitiSalvation Army Disaster Service, Haiti
Salvation Army Disaster Service, Haiti
 

Recently uploaded

Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfObservability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf
Paige Cruz
 
FIDO Alliance Osaka Seminar: FIDO Security Aspects.pdf
FIDO Alliance Osaka Seminar: FIDO Security Aspects.pdfFIDO Alliance Osaka Seminar: FIDO Security Aspects.pdf
FIDO Alliance Osaka Seminar: FIDO Security Aspects.pdf
FIDO Alliance
 
Elevating Tactical DDD Patterns Through Object Calisthenics
Elevating Tactical DDD Patterns Through Object CalisthenicsElevating Tactical DDD Patterns Through Object Calisthenics
Elevating Tactical DDD Patterns Through Object Calisthenics
Dorra BARTAGUIZ
 
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
Albert Hoitingh
 
How world-class product teams are winning in the AI era by CEO and Founder, P...
How world-class product teams are winning in the AI era by CEO and Founder, P...How world-class product teams are winning in the AI era by CEO and Founder, P...
How world-class product teams are winning in the AI era by CEO and Founder, P...
Product School
 
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdf
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfSAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdf
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdf
Peter Spielvogel
 
DevOps and Testing slides at DASA Connect
DevOps and Testing slides at DASA ConnectDevOps and Testing slides at DASA Connect
DevOps and Testing slides at DASA Connect
Kari Kakkonen
 
Securing your Kubernetes cluster_ a step-by-step guide to success !
Securing your Kubernetes cluster_ a step-by-step guide to success !Securing your Kubernetes cluster_ a step-by-step guide to success !
Securing your Kubernetes cluster_ a step-by-step guide to success !
KatiaHIMEUR1
 
GraphRAG is All You need? LLM & Knowledge Graph
GraphRAG is All You need? LLM & Knowledge GraphGraphRAG is All You need? LLM & Knowledge Graph
GraphRAG is All You need? LLM & Knowledge Graph
Guy Korland
 
Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...
Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...
Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...
Thierry Lestable
 
Key Trends Shaping the Future of Infrastructure.pdf
Key Trends Shaping the Future of Infrastructure.pdfKey Trends Shaping the Future of Infrastructure.pdf
Key Trends Shaping the Future of Infrastructure.pdf
Cheryl Hung
 
FIDO Alliance Osaka Seminar: Overview.pdf
FIDO Alliance Osaka Seminar: Overview.pdfFIDO Alliance Osaka Seminar: Overview.pdf
FIDO Alliance Osaka Seminar: Overview.pdf
FIDO Alliance
 
The Art of the Pitch: WordPress Relationships and Sales
The Art of the Pitch: WordPress Relationships and SalesThe Art of the Pitch: WordPress Relationships and Sales
The Art of the Pitch: WordPress Relationships and Sales
Laura Byrne
 
PCI PIN Basics Webinar from the Controlcase Team
PCI PIN Basics Webinar from the Controlcase TeamPCI PIN Basics Webinar from the Controlcase Team
PCI PIN Basics Webinar from the Controlcase Team
ControlCase
 
Quantum Computing: Current Landscape and the Future Role of APIs
Quantum Computing: Current Landscape and the Future Role of APIsQuantum Computing: Current Landscape and the Future Role of APIs
Quantum Computing: Current Landscape and the Future Role of APIs
Vlad Stirbu
 
Elizabeth Buie - Older adults: Are we really designing for our future selves?
Elizabeth Buie - Older adults: Are we really designing for our future selves?Elizabeth Buie - Older adults: Are we really designing for our future selves?
Elizabeth Buie - Older adults: Are we really designing for our future selves?
Nexer Digital
 
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...
DanBrown980551
 
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdfSmart TV Buyer Insights Survey 2024 by 91mobiles.pdf
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf
91mobiles
 
Essentials of Automations: Optimizing FME Workflows with Parameters
Essentials of Automations: Optimizing FME Workflows with ParametersEssentials of Automations: Optimizing FME Workflows with Parameters
Essentials of Automations: Optimizing FME Workflows with Parameters
Safe Software
 
Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™
Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™
Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™
UiPathCommunity
 

Recently uploaded (20)

Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfObservability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf
 
FIDO Alliance Osaka Seminar: FIDO Security Aspects.pdf
FIDO Alliance Osaka Seminar: FIDO Security Aspects.pdfFIDO Alliance Osaka Seminar: FIDO Security Aspects.pdf
FIDO Alliance Osaka Seminar: FIDO Security Aspects.pdf
 
Elevating Tactical DDD Patterns Through Object Calisthenics
Elevating Tactical DDD Patterns Through Object CalisthenicsElevating Tactical DDD Patterns Through Object Calisthenics
Elevating Tactical DDD Patterns Through Object Calisthenics
 
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
 
How world-class product teams are winning in the AI era by CEO and Founder, P...
How world-class product teams are winning in the AI era by CEO and Founder, P...How world-class product teams are winning in the AI era by CEO and Founder, P...
How world-class product teams are winning in the AI era by CEO and Founder, P...
 
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdf
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfSAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdf
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdf
 
DevOps and Testing slides at DASA Connect
DevOps and Testing slides at DASA ConnectDevOps and Testing slides at DASA Connect
DevOps and Testing slides at DASA Connect
 
Securing your Kubernetes cluster_ a step-by-step guide to success !
Securing your Kubernetes cluster_ a step-by-step guide to success !Securing your Kubernetes cluster_ a step-by-step guide to success !
Securing your Kubernetes cluster_ a step-by-step guide to success !
 
GraphRAG is All You need? LLM & Knowledge Graph
GraphRAG is All You need? LLM & Knowledge GraphGraphRAG is All You need? LLM & Knowledge Graph
GraphRAG is All You need? LLM & Knowledge Graph
 
Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...
Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...
Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...
 
Key Trends Shaping the Future of Infrastructure.pdf
Key Trends Shaping the Future of Infrastructure.pdfKey Trends Shaping the Future of Infrastructure.pdf
Key Trends Shaping the Future of Infrastructure.pdf
 
FIDO Alliance Osaka Seminar: Overview.pdf
FIDO Alliance Osaka Seminar: Overview.pdfFIDO Alliance Osaka Seminar: Overview.pdf
FIDO Alliance Osaka Seminar: Overview.pdf
 
The Art of the Pitch: WordPress Relationships and Sales
The Art of the Pitch: WordPress Relationships and SalesThe Art of the Pitch: WordPress Relationships and Sales
The Art of the Pitch: WordPress Relationships and Sales
 
PCI PIN Basics Webinar from the Controlcase Team
PCI PIN Basics Webinar from the Controlcase TeamPCI PIN Basics Webinar from the Controlcase Team
PCI PIN Basics Webinar from the Controlcase Team
 
Quantum Computing: Current Landscape and the Future Role of APIs
Quantum Computing: Current Landscape and the Future Role of APIsQuantum Computing: Current Landscape and the Future Role of APIs
Quantum Computing: Current Landscape and the Future Role of APIs
 
Elizabeth Buie - Older adults: Are we really designing for our future selves?
Elizabeth Buie - Older adults: Are we really designing for our future selves?Elizabeth Buie - Older adults: Are we really designing for our future selves?
Elizabeth Buie - Older adults: Are we really designing for our future selves?
 
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...
 
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdfSmart TV Buyer Insights Survey 2024 by 91mobiles.pdf
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf
 
Essentials of Automations: Optimizing FME Workflows with Parameters
Essentials of Automations: Optimizing FME Workflows with ParametersEssentials of Automations: Optimizing FME Workflows with Parameters
Essentials of Automations: Optimizing FME Workflows with Parameters
 
Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™
Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™
Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™
 

Social mediakeynote 20120430_slideshare

  • 1.
  • 2. Should we use social Text media? is the wrong question. The Lutheran World Federation Keynote and Workshop on Social Media Martin Kuenzi, Head of Marketing & Communications
  • 3. Should we use social Text media? is the wrong question! The Lutheran World Federation Keynote and Workshop on Social Media Martin Kuenzi, Head of Marketing & Communications
  • 6. WHY YOU SHOULD CARE ABOUT #SM
  • 7. WEBTRENDS Co-creation Crowdsourcing Crowdfunding Social shopping Enterprise 2.0 Social networking Wikis Blogs Social news
  • 8. LONG TAIL - LESS OF MORE
  • 9. WHY SOCIAL MEDIA IS NOT A FAD! ! Source: Charron, C. et al., 2006. Social computing. 9
  • 10. The Groundswell. People connecting using technology to get the things they need from each other, bypassing traditional institutions like corporations. Groundswell, Li and Bernoff
  • 11. MARKETING IS A DIALOGUE - ALWAYS!!! OM ER CUST HE Y T F YOUR T’S WH L O T HA ONTRO I SI NC RA ND B 11
  • 17. MARKETING TOOLKIT Source: Charron et al. 2008 17
  • 20. THE POWER OF THE WEB 20
  • 21. LISTEN  Twitter: @SwissRedshield  Listen  Community building  Spread content 21
  • 22. ASSESS (COMMUNITY MARKETING CONCEPT)
  • 23. ENGAGE  Facebook: Heilsarmee.ArmeeDuSalut  Make sure you are ready for #FB  Assemble a crowd of people willing to interact  Be personal and share every day life content  Use it for viral campaigns  Get better! 23
  • 24. MEASURE  Youtube: @SwissRedshield  Assemble content into your own Youtube channel  Create your playlists  Share and embed content  Use it for viral campaigns 24
  • 26. ASSESS  Youtube Stats  Facebook Insights 26
  • 27. IMPROVE  iPhone-App: Feel Great!  Increase involvement of your crowd  Be part of today’s conversations  Trigger conversations 27
  • 28. TAKE AWAYS (HOW WE DO IT AT SWISS SALVATION ARMY) Keep it simple and make mistakes Engage in a conversation, if you feel so Build relationships and provide value. Make people feel being part of your story Listen to your audience Involve your staff and Offer various ambassadors channels 28
  • 29. Social Networing has been our favorite since ever.
  • 30. Thank Text you. Connect: Twitter: @PirateTill eMail: martin_kuenzi@salvationarmy.ch LinkedIn: http://ch.linkedin.com/in/martinkuenzi (c) 2012, Martin Kuenzi, Head of Marketing & Communications