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Social mediakeynote 20120430_slideshare
Should we use social
Text
media? is the wrong
question.
     The Lutheran World Federation
     Keynote and Workshop on Social Media
     Martin Kuenzi, Head of Marketing & Communications
Should we use social
Text
media? is the wrong
question!
     The Lutheran World Federation
     Keynote and Workshop on Social Media
     Martin Kuenzi, Head of Marketing & Communications
Don’t miss the
adventure.

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Jumping into Social Media without a proper plan accompanied by Valuable, Useful and Usable content might be useless. Follow a Step-by-Step approach and Win.

online communicationphotocontent
SOCIAL-MANIA
WHY YOU SHOULD CARE ABOUT #SM
WEBTRENDS

Co-creation           Crowdsourcing
                                   Crowdfunding
             Social shopping
Enterprise 2.0
                                Social networking
              Wikis

                        Blogs         Social news
LONG TAIL - LESS OF MORE

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The document discusses social media trends and best practices. It defines social media as online conversations and outlines popular social media platforms. Statistics show the massive scale of social media usage. The benefits of social media for businesses include increasing visibility, engagement, and finding new customers. The document recommends developing a social media strategy that identifies goals, target audiences, and which platforms to use based on audience preferences. It also emphasizes listening to online conversations, appointing social media owners, training employees, and measuring results. Examples are given of companies that are effectively leveraging social media.

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1) Many marketers lack confidence and knowledge in using social media effectively. Two-thirds admit inadequate knowledge and two-thirds of non-users consider themselves knowledgeable. 2) The presentation provides strategies for building confidence and experience with social media programs. It emphasizes integrating social media into broader marketing strategies with a focus on customer interaction. 3) Key recommendations include developing social media programs with clear objectives, understanding target audiences and conversations, prioritizing channels, creating engaging content with the right voice, and listening to customers through various tools. Partnerships can also help leverage community experience.

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This document discusses the potential benefits and objections to using social media for organizations. It outlines frameworks like the DASI model for how social media can foster dialogue, spur innovation, promote advocacy, and provide support. The document also provides examples of how municipalities and non-profits can leverage social media to engage constituents, gather insights, and achieve returns on insights through unconventional marketing strategies focused on learning.

mark holmgrensocial media
WHY SOCIAL MEDIA IS NOT A FAD!




                                                                           !
                     Source: Charron, C. et al., 2006. Social computing.   9
The Groundswell.
People connecting using technology to get the
things they need from each other, bypassing
traditional institutions like corporations.
                          Groundswell, Li and Bernoff
MARKETING IS A DIALOGUE    - ALWAYS!!!




                          OM ER
                      CUST
                   HE
                Y T F YOUR
          T’S WH L O
    T HA ONTRO
     I SI NC
        RA ND
      B
                                         11
CASE STUDY I

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CASE STUDY I
CASE STUDY II
CASE STUDY III




                 15
CASE STUDY IV




                16

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The document discusses social media trends and strategies. It defines social media as online conversations and lists common social media platforms. Statistics show rapid growth and widespread use of social media. The old world of isolated communication has changed to a new world of networked conversations. Companies are advised to participate in social media to define their brand, find customers and improve communication. A social media strategy should determine goals, target audiences and how to listen and engage on relevant platforms. Key success factors include empowering employees, having realistic goals and measuring return on investment. Examples are given of companies effectively using social media.

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This document summarizes a presentation about the impact of social media on organizations. It discusses FDA hearings on social media and how healthcare leaders need to engage. Three key trends that are converging are identified as social media, generation Y, and information technology. The presentation recommends that organizations embrace these trends by learning about them, joining conversations, identifying champions, forming teams, building cases, pilot testing, and assessing strategies. It provides examples of how some organizations are using social media and recommends starting with the "big three" of Twitter, LinkedIn, and Facebook.

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This document discusses how organizations can use social media to enhance communication and outreach. It recommends establishing a consistent social media presence using multiple channels like blogs, Facebook, Twitter, etc. and linking content across channels. This helps organizations monitor discussions, engage supporters, and respond to crises by leaving "breadcrumbs" of content that direct people to your messaging. Metrics show social media allows for immediate feedback. The takeaways are that social media should be part of an overall communications strategy and that establishing an online presence takes time but readies an organization to engage when needed.

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MARKETING TOOLKIT




                    Source: Charron et al. 2008



                                      17
SOCIAL MEDIA STRATEGY




                        18
@SwissRedshield
THE POWER OF THE WEB




                       20

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LISTEN
            Twitter: @SwissRedshield
                Listen
                Community building
                Spread content




                                        21
ASSESS   (COMMUNITY MARKETING CONCEPT)
ENGAGE
            Facebook: Heilsarmee.ArmeeDuSalut
                Make sure you are ready for #FB
                Assemble a crowd of people willing to
                 interact
                Be personal and share every day life
                 content
                Use it for viral campaigns
                Get better!




                                                   23
MEASURE
             Youtube: @SwissRedshield
                 Assemble content into your own
                  Youtube channel
                 Create your playlists
                 Share and embed content
                 Use it for viral campaigns




                                                   24

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This document provides an introduction to a social marketing playbook. It discusses how social media has changed marketing by allowing direct engagement between brands and customers. It notes that social marketing requires a strategic plan to set objectives and tactics for platforms like social networks. The playbook is intended to help marketers think holistically about social media and integrate it into their overall marketing strategy in a way that fosters advocacy, builds equity and inspires loyalty. Comments and feedback on the playbook are welcomed.

Présentation marketing 20120828
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Intoduction des cadres

presentationmarketingarmeedusalut
PLAY AN ACTIVE ROLE
ASSESS
   Youtube Stats




   Facebook Insights




                        26
IMPROVE
             iPhone-App: Feel Great!
                 Increase involvement of your crowd
                 Be part of today’s conversations
                 Trigger conversations




                                                     27
TAKE AWAYS (HOW WE DO IT AT SWISS SALVATION ARMY)
                                                   Keep it simple and
                                                   make mistakes
        Engage in a conversation,
        if you feel so


                           Build relationships
                           and provide value.
                                                 Make people feel being
                                                 part of your story
       Listen to your
       audience

                                                          Involve your staff and
           Offer various                                  ambassadors
           channels

                                                                                   28

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Community marketing 20120510
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Community marketing 20120510
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Retraite romandie 20120124_mk
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Le marketing communautaire.

retratiteromandiearmeedusalut
Social Networing has been
our favorite since ever.
Thank
Text you.
   Connect:
   Twitter: @PirateTill
   eMail: martin_kuenzi@salvationarmy.ch
   LinkedIn: http://ch.linkedin.com/in/martinkuenzi
                  (c) 2012, Martin Kuenzi, Head of Marketing & Communications

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Social mediakeynote 20120430_slideshare

  • 2. Should we use social Text media? is the wrong question. The Lutheran World Federation Keynote and Workshop on Social Media Martin Kuenzi, Head of Marketing & Communications
  • 3. Should we use social Text media? is the wrong question! The Lutheran World Federation Keynote and Workshop on Social Media Martin Kuenzi, Head of Marketing & Communications
  • 6. WHY YOU SHOULD CARE ABOUT #SM
  • 7. WEBTRENDS Co-creation Crowdsourcing Crowdfunding Social shopping Enterprise 2.0 Social networking Wikis Blogs Social news
  • 8. LONG TAIL - LESS OF MORE
  • 9. WHY SOCIAL MEDIA IS NOT A FAD! ! Source: Charron, C. et al., 2006. Social computing. 9
  • 10. The Groundswell. People connecting using technology to get the things they need from each other, bypassing traditional institutions like corporations. Groundswell, Li and Bernoff
  • 11. MARKETING IS A DIALOGUE - ALWAYS!!! OM ER CUST HE Y T F YOUR T’S WH L O T HA ONTRO I SI NC RA ND B 11
  • 17. MARKETING TOOLKIT Source: Charron et al. 2008 17
  • 20. THE POWER OF THE WEB 20
  • 21. LISTEN  Twitter: @SwissRedshield  Listen  Community building  Spread content 21
  • 22. ASSESS (COMMUNITY MARKETING CONCEPT)
  • 23. ENGAGE  Facebook: Heilsarmee.ArmeeDuSalut  Make sure you are ready for #FB  Assemble a crowd of people willing to interact  Be personal and share every day life content  Use it for viral campaigns  Get better! 23
  • 24. MEASURE  Youtube: @SwissRedshield  Assemble content into your own Youtube channel  Create your playlists  Share and embed content  Use it for viral campaigns 24
  • 26. ASSESS  Youtube Stats  Facebook Insights 26
  • 27. IMPROVE  iPhone-App: Feel Great!  Increase involvement of your crowd  Be part of today’s conversations  Trigger conversations 27
  • 28. TAKE AWAYS (HOW WE DO IT AT SWISS SALVATION ARMY) Keep it simple and make mistakes Engage in a conversation, if you feel so Build relationships and provide value. Make people feel being part of your story Listen to your audience Involve your staff and Offer various ambassadors channels 28
  • 29. Social Networing has been our favorite since ever.
  • 30. Thank Text you. Connect: Twitter: @PirateTill eMail: martin_kuenzi@salvationarmy.ch LinkedIn: http://ch.linkedin.com/in/martinkuenzi (c) 2012, Martin Kuenzi, Head of Marketing & Communications