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New gambling options with digital gaming platforms

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New gambling options with digital
      gaming platforms
       Ólafur Andri Ragnarsson
   Chief Software Architect, Betwa...

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Software company
specializing in technical
solutions and services for
the gaming industry

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First online lottery solution in 1996 –
ICELANDIC SOCCER POOLS

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New gambling options with digital gaming platforms

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This is my lecture at the SpelAkademin in Visby Sweden. In this lecture I talk about how new technologies are changing people's behaviour and what opportunities this offers lotteries.

This is my lecture at the SpelAkademin in Visby Sweden. In this lecture I talk about how new technologies are changing people's behaviour and what opportunities this offers lotteries.

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New gambling options with digital gaming platforms

  1. 1. New gambling options with digital gaming platforms Ólafur Andri Ragnarsson Chief Software Architect, Betware
  2. 2. Software company specializing in technical solutions and services for the gaming industry
  3. 3. First online lottery solution in 1996 – ICELANDIC SOCCER POOLS
  4. 4. Providing an Internet regulated Gaming Platform to National Lotteries complying with the strictest of regulations since 1996
  5. 5. Mývatn, Iceland Copyright © 2012, Ólafur
  6. 6. Nordic Marketing Conference of Lottery Companies, September 1995
  7. 7. If your business has not been disrupted by the Internet, it will Copyright © 2011, Ólafur
  8. 8. Web 2.0 and Digital Decade starts Social networks Internet takes off Source: Economist
  9. 9. 2000 2010 iMac iPhone Mac OS 9.0.4 iOS 4.0 500 MHz PowerPC G3 CPU, 128MB Memory 1 Ghz ARM A4 CPU, 512MB Memory Screen - 786K pixels Screen - 614K pixels Storage - 30GB Hard Drive Storage - 32GB Flash Drive Source: Ars Technical Images: Apple
  10. 10. There is a fundamental cultural shift taking place Picture by Flickr user Shaggyshoo
  11. 11. Every minute, 48 hours of content is uploaded to YouTube
  12. 12. If Skype were a telecommunications carrier, it would be the largest carrier in the world, with 663 million registered users
  13. 13. Globally, we spend 9.3 billion hours on Facebook in a month. That’s 1,065,449 years
  14. 14. Roughly 250 Million Tweets are sent each day
  15. 15. Zynga adds 1,000 new servers a week for FarmVille and other games
  16. 16. 200 million mobile clips are streamed on YouTube every day
  17. 17. PEOPLE’S BEHAVIOUR IS CHANGING
  18. 18. The on-line world is part of growing up
  19. 19. Net generation wants entertainment and social interaction
  20. 20. On-line digital world is also changing older generations
  21. 21. IN 2010, 55+ USERS ON FACEBOOK GREW 922%
  22. 22. Mobile users pick up their phone 18 times a day to consume content via apps/browser
  23. 23. Tablets The tablet market grew from virtually nothing in 2009 to $35bn in 2012
  24. 24. TV 86% of TV viewers are online while watching TV
  25. 25. Digital lifestyle
  26. 26. Digital Online World
  27. 27. Gambling is part of the Digital Lifestyle Digital online World
  28. 28. “Computation may someday be organized as a public utility.” – John McCarthy
  29. 29. Digital Online World Work Consuming More Browsing Checking Video information Consuming Mobile Information Focused content Now
  30. 30. We tend to Unknown look back Opportunity DAWN OF MAN NOW FUTURE
  31. 31. 2+ billion connections Copyright © 2011, Ólafur
  32. 32. This will grow to 50 billion in the coming years… Copyright © 2011, Ólafur
  33. 33. 35
  34. 34. Source: Business insider
  35. 35. “Dumbphone” conversion cycle is just beginning… Source: Business insider
  36. 36. Some gaming operators have seen mobile revenues increase by more than 300% during 2010
  37. 37. The tablet is the killer app for lotteries
  38. 38. Smartphone
  39. 39. TV is becoming an application platform
  40. 40. Your next TV will be Android TV or iOS TV or whatever ecosystem
  41. 41. TV STB Laptop Tablet Mobile New opportunities in two-screen or shared screen solutions
  42. 42. Terminal system Internet System
  43. 43. Gaming Ecosystem
  44. 44. Game Game Game Game Game Gaming Platform Player Marketing Promotions Wallet Analytics Account
  45. 45. 2000 2010 iMac iPhone Mac OS 9.0.4 iOS 4.0 500 MHz PowerPC G3 CPU, 128MB Memory 1 Ghz ARM A4 CPU, 512MB Memory Screen - 786K pixels Screen - 614K pixels Storage - 30GB Hard Drive Storage - 32GB Flash Drive Source: Ars Technical Images: Apple
  46. 46. 2010 2020 ? iPhone phone? Mac OS 9.0.4 30 times faster 500 MHz PowerPC G3 CPU, 128MB Memory Screen - 786K pixels Storage - 30GB Hard Drive Source: Ars Technical Images: Apple
  47. 47. 2010 2020 ? iPhone phone? Mac OS 9.0.4 Mac OS ??? 500 MHz PowerPC G3 CPU, 128MB Memory 15.000 MHz PowerPC G3 CPU, 4GB Memory Screen - 786K pixels Screen – 24.000K pixels Storage - 30GB Hard Drive Storage – 1TB Hard Drive Source: Ars Technical Images: Apple
  48. 48. The car 20 years after it was invented
  49. 49. New gambling options with digital gaming platforms Ólafur Andri Ragnarsson Chief Software Architect Betware andri@betware.com @olandri http://olafurandri.com slideshare.net/olandri

Editor's Notes

  • Metcalfe’s law

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