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New gambling options with digital      gaming platforms       Ólafur Andri Ragnarsson   Chief Software Architect, Betware
Software companyspecializing in technicalsolutions and services forthe gaming industry
First online lottery solution in 1996 –ICELANDIC SOCCER POOLS
Providing an Internet regulated Gaming Platform to National Lotteries complying with the strictest             of regulati...
Mývatn, IcelandCopyright © 2012, Ólafur
Nordic Marketing Conference of LotteryCompanies, September 1995
If your business has not beendisrupted by the Internet, it will   Copyright © 2011, Ólafur
Web 2.0 and                    Digital Decade starts Social networks                    Internet takes offSource: Economist
2000                                 2010                   iMac                            iPhone       Mac OS 9.0.4     ...
There is a fundamentalcultural shift taking place                      Picture by Flickr user Shaggyshoo
Every minute, 48 hours of content isuploaded to YouTube
If Skype were a telecommunicationscarrier, it would be the largestcarrier in the world, with 663 millionregistered users
Globally, we spend 9.3 billion hourson Facebook in a month. That’s1,065,449 years
Roughly 250 Million Tweets are senteach day
Zynga adds 1,000 new servers aweek for FarmVille and other games
200 million mobile clips arestreamed on YouTube every day
PEOPLE’SBEHAVIOURIS CHANGING
The on-lineworld is part ofgrowing up
Net generation wantsentertainment and socialinteraction
On-line digitalworld is alsochanging oldergenerations
IN 2010, 55+ USERS ONFACEBOOK GREW 922%
Mobile userspick up theirphone 18times a day toconsumecontent viaapps/browser
Tablets   The tablet market grew from   virtually nothing in 2009 to $35bn   in 2012
TV 86% of TV viewers are online while watching TV
Digitallifestyle
Digital Online World
Gambling is part ofthe Digital Lifestyle             Digital             online             World
“Computation may someday be organized as a public utility.” – JohnMcCarthy
Digital Online World                  WorkConsuming                  More       Browsing   Checking   Video              i...
We tend to         Unknown    look back         OpportunityDAWN OF MAN     NOW             FUTURE
2+ billion connections              Copyright © 2011, Ólafur
This will grow to 50 billion in thecoming years…               Copyright © 2011, Ólafur
35
Source: Business insider
“Dumbphone” conversion cycle is just                beginning…Source: Business insider
Some gaming operators have seenmobile revenues increase by morethan 300% during 2010
The tablet is the killer appfor lotteries
Smartphone
TV is becoming an applicationplatform
Your next TV will be Android TVor iOS TV or whatever ecosystem
TV    STB    Laptop        Tablet   MobileNew opportunities in two-screen orshared screen solutions
Terminal system   Internet System
GamingEcosystem
Game       Game        Game        Game     Game              Gaming Platform Player          Marketing   Promotions   Wal...
2000                                 2010                   iMac                            iPhone       Mac OS 9.0.4     ...
2010                                2020                                                    ?                iPhone       ...
2010                                 2020                                                           ?                iPhon...
The car 20 years after it was invented
New gambling options with digital      gaming platforms        Ólafur Andri Ragnarsson        Chief Software Architect    ...
New gambling options with digital gaming platforms
New gambling options with digital gaming platforms
New gambling options with digital gaming platforms
New gambling options with digital gaming platforms
New gambling options with digital gaming platforms
New gambling options with digital gaming platforms
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New gambling options with digital gaming platforms

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This is my lecture at the SpelAkademin in Visby Sweden. In this lecture I talk about how new technologies are changing people's behaviour and what opportunities this offers lotteries.

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New gambling options with digital gaming platforms

  1. 1. New gambling options with digital gaming platforms Ólafur Andri Ragnarsson Chief Software Architect, Betware
  2. 2. Software companyspecializing in technicalsolutions and services forthe gaming industry
  3. 3. First online lottery solution in 1996 –ICELANDIC SOCCER POOLS
  4. 4. Providing an Internet regulated Gaming Platform to National Lotteries complying with the strictest of regulations since 1996
  5. 5. Mývatn, IcelandCopyright © 2012, Ólafur
  6. 6. Nordic Marketing Conference of LotteryCompanies, September 1995
  7. 7. If your business has not beendisrupted by the Internet, it will Copyright © 2011, Ólafur
  8. 8. Web 2.0 and Digital Decade starts Social networks Internet takes offSource: Economist
  9. 9. 2000 2010 iMac iPhone Mac OS 9.0.4 iOS 4.0 500 MHz PowerPC G3 CPU, 128MB Memory 1 Ghz ARM A4 CPU, 512MB Memory Screen - 786K pixels Screen - 614K pixels Storage - 30GB Hard Drive Storage - 32GB Flash DriveSource: Ars Technical Images: Apple
  10. 10. There is a fundamentalcultural shift taking place Picture by Flickr user Shaggyshoo
  11. 11. Every minute, 48 hours of content isuploaded to YouTube
  12. 12. If Skype were a telecommunicationscarrier, it would be the largestcarrier in the world, with 663 millionregistered users
  13. 13. Globally, we spend 9.3 billion hourson Facebook in a month. That’s1,065,449 years
  14. 14. Roughly 250 Million Tweets are senteach day
  15. 15. Zynga adds 1,000 new servers aweek for FarmVille and other games
  16. 16. 200 million mobile clips arestreamed on YouTube every day
  17. 17. PEOPLE’SBEHAVIOURIS CHANGING
  18. 18. The on-lineworld is part ofgrowing up
  19. 19. Net generation wantsentertainment and socialinteraction
  20. 20. On-line digitalworld is alsochanging oldergenerations
  21. 21. IN 2010, 55+ USERS ONFACEBOOK GREW 922%
  22. 22. Mobile userspick up theirphone 18times a day toconsumecontent viaapps/browser
  23. 23. Tablets The tablet market grew from virtually nothing in 2009 to $35bn in 2012
  24. 24. TV 86% of TV viewers are online while watching TV
  25. 25. Digitallifestyle
  26. 26. Digital Online World
  27. 27. Gambling is part ofthe Digital Lifestyle Digital online World
  28. 28. “Computation may someday be organized as a public utility.” – JohnMcCarthy
  29. 29. Digital Online World WorkConsuming More Browsing Checking Video information Consuming MobileInformation Focused content Now
  30. 30. We tend to Unknown look back OpportunityDAWN OF MAN NOW FUTURE
  31. 31. 2+ billion connections Copyright © 2011, Ólafur
  32. 32. This will grow to 50 billion in thecoming years… Copyright © 2011, Ólafur
  33. 33. 35
  34. 34. Source: Business insider
  35. 35. “Dumbphone” conversion cycle is just beginning…Source: Business insider
  36. 36. Some gaming operators have seenmobile revenues increase by morethan 300% during 2010
  37. 37. The tablet is the killer appfor lotteries
  38. 38. Smartphone
  39. 39. TV is becoming an applicationplatform
  40. 40. Your next TV will be Android TVor iOS TV or whatever ecosystem
  41. 41. TV STB Laptop Tablet MobileNew opportunities in two-screen orshared screen solutions
  42. 42. Terminal system Internet System
  43. 43. GamingEcosystem
  44. 44. Game Game Game Game Game Gaming Platform Player Marketing Promotions Wallet AnalyticsAccount
  45. 45. 2000 2010 iMac iPhone Mac OS 9.0.4 iOS 4.0 500 MHz PowerPC G3 CPU, 128MB Memory 1 Ghz ARM A4 CPU, 512MB Memory Screen - 786K pixels Screen - 614K pixels Storage - 30GB Hard Drive Storage - 32GB Flash DriveSource: Ars Technical Images: Apple
  46. 46. 2010 2020 ? iPhone phone? Mac OS 9.0.4 30 times faster 500 MHz PowerPC G3 CPU, 128MB Memory Screen - 786K pixels Storage - 30GB Hard DriveSource: Ars Technical Images: Apple
  47. 47. 2010 2020 ? iPhone phone? Mac OS 9.0.4 Mac OS ??? 500 MHz PowerPC G3 CPU, 128MB Memory 15.000 MHz PowerPC G3 CPU, 4GB Memory Screen - 786K pixels Screen – 24.000K pixels Storage - 30GB Hard Drive Storage – 1TB Hard DriveSource: Ars Technical Images: Apple
  48. 48. The car 20 years after it was invented
  49. 49. New gambling options with digital gaming platforms Ólafur Andri Ragnarsson Chief Software Architect Betware andri@betware.com @olandri http://olafurandri.com slideshare.net/olandri

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