Updated overview on iVrach.com - professional community for Russian speaking physicians

2. Physicians
(Russia and FSU countries)
Average daily visits
Monthly audience usage (MAU)
The largest age group

3. Source: http://www.alexa.com/siteinfo/ivrach.com#, snapshot on 30.05.2013
Our average visit duration30min.
Our average number of pages per visit28pages
iVrach.com community members engagement in comparison with a competitor

6. FOR PHYSICIANS FOR THE INDUSTRY
Peer communication
and collaboration
Professional news and
information
Fast growing
physicians’ community
eCME Platform
eDetailing tools

7. A product on mature market with high competition level, no field force
activity
Main objective - to engage TA with the key selling messages through 10 000
contacts over 6 month period of time
12 477 contacts were generated (124% of target)
10.6% - campaign engagement rate
10.2 min – average time per contact
Physicians’ requests for additional information were collected throughout campaign.
These will become a basis for next campaign design to tailor it to TA needs
PROJECT
OUTCOME
DESCRIPTION

8. Oxana Kolosova
Managing Partner