Business Data Research Plan and Survey for IT Services

Research | Strategy | Advisory

© 2011 Offshore Insights Research & Solutions Private Limited.

Sudin Apte, CEO and Research Director

December 11, 2011

Annual Syndicated Research Plan 2012
Business data Surveys – IT services & OPD
 IT and IT Services surveys - Two large scale surveys of 300 – 350 IT / Biz
decision makers across top offshore markets (currently NA, Europe) and
across top 8-10 industry verticals (min 40 quota for established verticals, min
25 quota for emerging verticals)
 OPD/R&D services survey - One or two large scale surveys of 200 – 250
product / Tech leaders (VP Engg, CTO, Product P&L owners) across 5-6 top
product categories (Auto, High-tech, Telecom, Med Eqpt, Cons Elex,
Semicon) across US, Europe, Japan, Korea, China.
 These surveys will cover – Budgets, spend and sub-segment wise break-ups,
decision making and governance, offshoring plan, service lines, business
issues and outlook, top industry issues, top emerging technologies adoption
rates and trends
Special topic drilled down surveys
 Four thematic surveys around specific topics or areas of sample size 60 – 100.
These will be done one study per quarter.
 2012 Themes : Mobility, Social, IP and Platforms, and Analytics.
Other
 In addition to this, we expect to do additional 4-6 surveys around specific
event/ initiatives, custom projects etc (samples size – 30 to 50)

Common details of our all syndicated surveys/
research methodology

 Combination of phone surveys + qualitative follow
up interviews
 Emphasis to get representation of all segments of
markets so survey is effective and representative
 Will represent IT (or R&D/Engg in case of OPD) and
business leadership to have balanced view


Research Methodology
 300+ phone interviews of IT and business
decision makers across North America and
Europe (OPD study will cover 200+ sample size)
 All respondents essentially offshore clients
 Respondents across top as well as emerging
industry verticals related
 Survey done during last part of or just after
budgeting cycle
 12%-15% of sample size will be interviewed in
follow up interviews to assess qualitative trends


Research Methodology –Geo break up
(2/3 from NA, 1/3 from Europe)
Number of respondents
250
202
200

150

100 Total Europe = 104
68
50 36

0
North America UK Continental Europe

Source: Offshore Insights, Oct / Nov 2011
Source: 306 North American and European IT decision makers

Research Methodology -Verticals
No. of respondents with valid responses
Other 14
Business services 26
Retail 25
Energy and Utilities 26
Pharmaceuticals, Life sciences 23
Consumer product goods 21
High-tech and Telecom 43
Manufacturing 49
BFSI Total 79
Insurance 33
Banking/Financial services 46

Source: Offshore Insights, Oct / Nov 2011 © 2011 Offshore Insights Research & Solutions Private Limited.
Source: 306 North American and European IT decision makers

Sections in the survey tool
 Survey is conducted by phone interviews of 35 –
45 min using CATI technique
 It will have a set of screening questions to ensure
that we are interviewing right person in line with
survey objectives
 It will have following sections:
 Top tech and business trends interviewees face
 Budgets, decision making, economic impact
 Governance and management issues
 Services sub-segments trends and analysis
 Emerging technologies/services trends

Questions related to - Top tech and
business trends interviewees face
 What is your firm’s business outlook for 2012?
 Which of the initiatives are likely to be your IT
organization’s top technology priorities over the
next 12 months? (upgrade, consolidation, Web
2.0, collaboration, Offshoring, Mobility)
 What are your firm’s plans to adopt technologies like
SaaS, Unified
Communication, BI, Mobile, IaaS, PaaS?


Questions related to - Budgets, decision
making, economic impact
 How much will your firm spend on its IT operating and
capital budget excluding depreciation?
 What is your total IT (operating and capital) budget as a
percentage of your company/division’s revenues?
 What percentage of your IT operating and capital
budget will go to categories like
software, hardware, Third party IT
Services, Telecommunication.
 What percentage of your firm’s total spending on IT
services and outsourcing went to offshore IT services
firms in 2011? And what do you expect for 2012?
 Will you hire a third party consultant for any of the
projects like IT strategy, Infrastructure
rationalizing, application rationalization, legacy
renewal/consolidation in the next 12 months?

Questions related to - Governance and
management issues
 What initiatives are likely to be IT organization’s
top IT Management priorities over the next 12
months? (sustainability, streamlining, energy
efficiency, measurement of IT etc)
 Which are your organization’s biggest challenges
with existing IT services and outsourcing
relationship?
 How would you rate the offshore providers like
cognizant, HCL, Infosys, TCS, and Wipro as
compared to large onshore services firms like
Accenture, IBM on attributes like value for
money, quality of deliverables, on-time
delivery, business domain expertise, transparency
in business dealings, Innovation

Questions related to - Services sub-
segments trends and analysis
 What is the status of your company’s use of the
infrastructure outsourcing services like Mainframe, Help
Desk, Security, Data Center Services?
 What is the status of your company’s use of application
management services like Custom
App, Maintenance, Packaged Apps, Testing/Quality
Assurance?
 In software, how much of Software budgets goes
towards licensing, maintenance , subscription fees for
SaaS/PaaS, third party for building Custom
apps, internal software development?
 In IT Services, how much of your budget goes towards
consulting, SI, Application Management, Infrastructure
Outsoursing?

Questions related to - Services sub-
segments trends and analysis (contd.)
 How do you expect your firm’s spending on IT services
/outsourcing categories like IT strategy, process or
operations or security consulting, Systems Integration
services project work, Contractors for application
development /maintenance to change in 2012 as
compared to 2011?
 At what stage is your company involved in with regards
to the use of services like Custom Application
development or Maintenance, Packaged Application
Implementation or maintenance, Help
desk, RIM, Technology consulting, BPO, Testing, from
offshore firms?


Questions related to - Emerging
technologies / services trends
 What are your firm’s plans to adopt technologies like
SaaS, Unified Communication, BI, Mobile, IaaS, PaaS?
 Which of the trends do you consider as key influencers
in shaping your enterprise mobility strategy?
 What are your plans to adopt different mobile apps?
 What benefits, if any, has your firm experienced or
expect as a result of deploying mobile applications?
 How has your firm acquired/develop apps for mobile
devices?
 Who is significantly involved during the decision-
making process for mobile applications at different
stages like business justification, authorizing
purchase, setting budget?
 How does you firm currently manage or plan to
manage its mobile applications and devices?

Want to know more?

Email – shashank@offshoreinsights.com
Phone – +91 20 25459851 / 52
Website: www.offshoreinsights.com

Research Garage, 12 Shailesh Society,
Ganesh Nagar, Pune – 411 052, INDIA


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