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RISE OF THE
SUPERUSERBringing global enterprises together
with unified communications
CONTENTS
Foreword	03
01.Researchsummary	 04
Introduction	05
Backgroundtotheresearch	 05
Aimsoftheresearch	 05
Superusers	06
02.Powertothepeople	 07
Peopleandtechnologychallenges	 08
Endusersaredrivingproductivity,enterprisesneedtoadapt	 09
Differencesintheresultsbasedondemographics	 09
03.Tomorrow’sworkingenvironment	 10
Employeeexpectationsarehigh	 11
Lurkingintheshadows	 11
Matchingtherighttoolstothejob	 12
Differencesintheresultsbasedondemographics	 13
04.Unifiedcommunicationsforglobalbusiness	 14
UCaaSintheenterprise	 15
BenefitsofUCaaS	 15
Differencesintheresultsbasedondemographics	 16
05.Achievetheextraordinary	 17
Conclusion	18
Achievetheextraordinary	 19
AboutTelstra	 20
In September,Telstra commissioned a
uniqueresearchendeavor–tointerview675
IT decision makers from around the world
in private sector international organisations
with more than 250 employees.
Our aim was to quantify the mood
of IT leaders on how employees were
adopting and utilising technology tools
to communicate and collaborate in
the workplace,and use this to help our
customers be better prepared when
rolling out such solutions themselves.
Through our research,we uncovered some
interesting insights into how organisations
embrace,deploy and prioritise IT within
their business,including that:
•	Nine out of ten IT leaders find it
challenging to effectively implement
all the technology tools employees
expect in the workplace,from remote
access to desktop virtualisation and
video conferencing
•	Despite considering end-user
expectations more than ever before,
almost half (47 per cent) thought their
organisation had higher priority IT
projects than delivering technology
that met these needs
•	Improving user experience,promoting
innovation and enhancing internal
collaboration all rank behind security,
efficiency and cost reduction IT
initiatives,demonstrating that many
end users aren’t getting the attention
they deserve.
Our research also identified a superior
category of top performing organisations –
which we’ve termed superusers – who are
working most closely with employees to
exceed and adapt to their expectations
of the modern workplace.
Today,around 40 per cent of organisations
have achieved superuser status and
what we found particularly interesting
was the fact that their employees are
not just demanding physical hardware
for collaboration;they are expecting the
software and services to enable them to
do this too.
Clearly,end-users now play a critical role
in IT deployment and adoption,which
means organisations cannot afford to
ignore their demands,especially in the
current environment where employees
are more aware than ever about the
technology available to them.
By engaging with employees to fully
understand their expectations,
organisations can stay ahead of the curve.
Communication and collaboration tools,
such as Telstra’s Cloud Collaboration
solution may work to fulfil these needs
and help deliver potential rewards,
including better decision-making,
faster identification of new business
opportunities and greater job satisfaction.
The Rise of the Superuser provides an
in-depth insight into the challenges
that must be addressed,while offering
a number of compelling lessons from
those organisations already making the
transition,which we believe can inform
decision making and IT management
strategy,now and into the future.
FOREWORD
JimClarke
Director,Marketing,Product & Pricing – International
Telstra Global Enterprise & Services
November 2014
03 Rise of the Superuser - Bringing Global Enterprises together with Unified Communications.
01RESEARCH
SUMMARY
RESEARCH
SUMMARY
70% - Laptops 62% - Smartphones
& tablets
60% - Web and video
conferencing
59% - 3G & 4G mobile
networks
59% - Cloud services
for processes
58% - Online document
storage
58% - Mobile access for
corporate applications
54% - Security
solutions & services
53% - Audio
conferencing
50% - Instant
messaging software
44% - Enterprise
social networks
44% - Telepresence
Figure 1:Those selecting very or extremely
helpful for“How helpful have the following
technologies been in enabling the
organisation to embrace remote working?”,
asked to all respondents
(675 respondents).
Introduction
Telstra commissioned Vanson Bourne,
an independent specialist in market
research,to undertake the research upon
which this report is based.In total,675 IT
decision makers were interviewed from
organisations in five countries/regions:
•	UK - 200 interviews
•	US - 200 interviews
•	Singapore - 100 interviews
•	Hong Kong - 95 interviews
•	Australia - 80 interviews
Respondents work for organisations
in the private sector with 250 or more
employees.Due to the range of sectors
involved in this research,the results are
based on the global or regional average to
be representative of the target population.
Fieldwork took place in September 2014
using a mixture of online and telephone
interviewing.A robust multi-level
screening process was used to ensure
only appropriate respondents participated
in the research.
Backgroundtotheresearch
With the emergence of big IT trends
such as cloud and mobility in recent
years,organisations and their end users
have become increasingly aware of new
cloud-based technologies available for
business use.Such services no longer just
appeal to IT departments but to multiple
business departments and users across
an organisation.
As a result,end users now have a critical
role to play in the products and services
which are commissioned for business
use.Failure to acknowledge end users’
awareness and desire for current
technology can mean that some business
units bypass the IT department and
source their own solutions,potentially
leaving organisations exposed to security
risks and hidden cost implications.
Aimsoftheresearch
This research was commissioned to
evaluate what role end users play in
the demand for collaboration tools in
modern enterprises.What challenges
are organisations facing when trying
to implement end user demands?
Can cloud-based solutions such as
Unified-Communication-as-a-Service
help bring global enterprises closer
together? Are there any business
benefits to using cloud solutions and
if so,what are they?
05 Rise of the Superuser - Bringing Global Enterprises together with Unified Communications.
Superusers
The research results highlighted two
distinct respondent groups:‘superuser
organisations (superusers)’and
‘traditional organisations’.Superusers
have identified over half of the available
collaboration tools as enabling the
organisation to embrace remote working.
Superusers are more aware of the
current technology available for their
organisations and are more aware of
how these solutions can benefit them.
Most importantly,superusers are more
likely to have either adopted solutions
to enable the business to adapt to
end users’expectations of the modern
workplace environment,or will be in the
process of doing so.
In the research sample,42% are in the
superusers group and the remaining
58% are considered to be traditional
organisations.14% of all respondents
are classified as‘extreme superusers’–
those who say that all collaboration
tools enable the organisation to
embrace remote working.
Almost half (47%) of respondents from
the US are superusers with one in five
(20%) classified as extreme superusers.
In comparison,only three in ten (30%)
from the UK and 26% from Hong Kong
are superusers.
The manufacturing,mining and resources,
and utilities sectors have a higher
proportion of superusers than other
sectors.Business and professional services,
higher education and media sectors have
the lowest proportion of superusers.
Only 20% of respondents’organisations
with 250-500 employees are superusers.
This is almost half (39%) as many as those
from organisations with 5000 employees
or more,meaning that larger organisations
are more likely to be further ahead.
Organisations with superusers are likely
to be ahead of the curve,working closely
with their end users to implement the best
solutionsfortheirbespokechallenges.These
organisations are more likely to see a more
efficient and productive work environment
and higher levels of end user satisfaction.
RESEARCH
SUMMARY
47% 40% 36% 30% 26%
USA Singapore Australia UK Hong Kong
Figure 2: Percentage of
respondents that are
superusers,asked
to all respondents
(675 respondents).
06 Rise of the Superuser - Bringing Global Enterprises together with Unified Communications.
02POWER
TO THE
PEOPLE
Peopleandtechnologychallenges
Traditionally,hardware and software
issues were known as the key challenges
of introducing and implementing new
and innovative technologies.However
this appears to be shifting.Most (71%)
surveyed IT decision makers claim
that resistance from people about
adopting new technology is either
equally or more difficult to overcome
than challenges associated with
technology.Only one fifth (20%) find
the technology more challenging.
The implementation of ITproducts and
services is no longer just about finding the
most appropriate solution for the
organisation.End users also play a critical
role in its success in deployment and
adoption.Resistance from these end users
will pose difficulties for companies to
overcome if end users deem the
technology being implemented to be
unsuitable for their needs or are not
engaged earlier in the procurement
process and embrace the change.
But the fact that end users are
increasingly becoming vocal about their
technology wants and desires suggests
that they only resist when the technology
is inappropriate.Employee awareness
of available technologies has led to this
group questioning the decisions that have
been made on their behalf.IT departments
are therefore having to consider their
expectations now more than ever.
POWER TO
THE PEOPLE
Figure 3:“Which of the
following is more difficult
to overcome when trying
to introduce unified
communications into your
organisation - challenges
with technology or resistance
from people?”,asked to all
respondents (675 respondents).
d
s
Challenges with
technology itself
Neither difficult
to overcome
Don’t
know
Resistancefrompeople
58%
43%20%
1%
8%
28%
Superusers are the most invested in sourcing innovative technology solutions for their organisation.
28% 14%
TANCE FROM PEOPLE IS EITHER EQUAL OR MORE DIFFICULT TO OVERCOME THAN TECHNOLOGY CHALLENGES
2.PEOPLEPOWER
END USERS ARE PUTTING SIGNIFICANT PRESSURE ON IT DEPARTMENTS TO
PROVIDE COLLABORATION TOOLS TO ENABLE REMOTE WORKING AND MOBILITY
3.RIGHTTOOLSFORTHEJOB
1%
68% 64% 63% 63%
58% 57% 57% 55% 52%
47%
Laptops
Remoteworking
Onlinedocumentstorage
Smartphonesandtablets
Mobileaccessfor
corporateapplications
Cloudservices
forprocesses
Webandvideo
conferencing
Integrationofunified
communicationtools
andservices
Instantmessenger
Audioconferencing
Enterprisesocial
networks
Respondents found
the following
challenges in trying
to introduce unified
communications
technology
Technology and people
challenges both difficult
to overcome
08 Rise of the Superuser - Bringing Global Enterprises together with Unified Communications.
POWER TO
THE PEOPLE
Endusersaredrivingproductivity,
enterprisesneedtoadapt
Multiple groups within an organisation are
leading the adoption of collaboration tools,
evidence that challenges from end users
are becoming difficult for IT departments
to ignore.Over half of respondents report
that both senior managers (54%) and
employees (53%) are leading the adoption
of collaboration tools in their organisation.
Fewer than 15% report that end users
fight the adoption of collaboration tools.
This suggests that end users recognise
the need for these tools and are more
likely to lead adoption rather than fight it.
End users are aware of the tools that they
want and are now demanding such
tools from the IT department,or finding
them elsewhere.
Although respondents believe that the IT
department is more likely to be leading
the adoption of collaboration tools (70%),
business departments are not far behind.
Business departments and units are
fulfilling the expectations of their end
users by commissioning their own
services without having to go through
the IT department.
Superusers are more likely to report that
end users within their organisation are
leading the adoption for collaboration
tools.As this group is more aware that
end users want collaboration tools,they
will also be more aware of the need to
implement them sooner rather than
later.This suggests that superuser
organisations are engaged with rolling
out innovative technology and listening
to their end users to a greater extent than
those in other organisations.
It will become increasingly important for IT
departments to ensure that end users are
being listened to,in order to retain control
of the technology infrastructure and use.
Organisations cannot afford to ignore
such demands,especially in the current
environment where users are more
conscious about the technology available
to them and their organisation.
Differencesintheresultsbased
ondemographics
Respondents from the US report that
end users are leading the adoption of
collaboration tools more than any other
country in this study.In comparison,in
Hong Kong traditional organisations are
more prevalent and likely to encounter
more resistance from people (76% in
Hong Kong compared to 67% in the US).
70%Information
technology
57%Marketing
48%Finance
64%Business
development/
sales
55%Product development
47%Human resources
62%Business direction
& strategy
55%Operations
42%Legal
57%Customer service
49%Procurement
Figure 4:“To what extent are
the following departments
driving the adoption of
collaboration tools in your
organisation?”,asked to all
respondents (675 respondents).
09 Rise of the Superuser - Bringing Global Enterprises together with Unified Communications.
03TOMORROW’S
WORKING
ENVIRONMENT
Employeeexpectationsarehigh
End users have high expectations of
their current workplace.Most now
expect remote access,mobility,desktop
virtualisation and video conferencing
as standard.These expectations have
grown with the emergence of recent IT
trends such as cloud computing.The
opportunities for remote access and
mobility,for example,are no longer just
a desire amongst end users but are an
expectation for most.
However,it is not always a simple
task to implement the tools that end
users expect.In fact,almost all (95%)
surveyed IT decision makers find this
to be a challenge.
These challenges may not be a surprise,
but they create significant implications
for organisations.Allowing remote access
and mobility will force an organisation’s
infrastructure to be more open,which
has the potential to leave data exposed
or to allow entry to the network from
unauthorised connections.Implementing
new security processes to protect the
organisation from these risks has a
cost implication.
This situation is compounded by the fact
that almost half (47%) of respondents
claim that their organisations have higher
priority IT projects than implementing
what end-users expect.
Lurkingintheshadows
Citing these reasons for neglecting
end-user demand often can result in
users sourcing solutions without the
explicit approval of the organisation,
this is known as shadow IT.Although
appealing to business departments,this
can lead to a lack of control and visibility
over technology within an organisation.
At present,36% of IT decision maker
respondents already find shadow IT
a challenge;if shadow IT and the reason
for its implementation is ignored,then
its use is likely to increase in the future.
If organisations do not prioritise end user
expectations,business departments
are more likely to create shadow IT.The
consequent risks and cost implications
are likely to far exceed the original risks
and costs saved by not addressing end
user expectations in the first instance.
Superuser organisations recognise,and
will therefore be more likely to address,
the threat of shadow IT more than ordinary
usersdo(44%comparedto31%respectively).
Figure 5:“What challenges prevent
you from implementing everything that
is expected by end-users within your
organisation?”,asked to all respondents
(675 respondents).
	 Higher priority IT projects	 47%
	 Lack of funding	 40%
	 Concerns over data security and data compliance 	 40%
	 Legacy systems 	 35%
	 Short on staff to implement	 33%
	 Lack of in-house technical expertise	 32%
	 Lack of corporate wide BYOD policy	 30%
	 Too expensive to design and maintain	 27%
	 Too complex to design and maintain	 23%
	 Lack of support from senior executives	 20%
	 There are no challenges 	 5%
TOMORROW’S WORKING
ENVIRONMENT
47% OF
RESPONDENTS
CLAIM THAT THEIR
ORGANISATIONS
HAVE HIGHER
PRIORITY
IT PROJECTS.
11 Rise of the Superuser - Bringing Global Enterprises together with Unified Communications.
Matchingtherighttoolstothejob
End users are putting significant
pressure on IT departments to provide
them with collaboration tools to enable
remote working and mobility.While it’s
less of a surprise to see that laptops
and smartphones are being demanded,
the same end users are also require
conferencing accounts and instant
messaging – tools that help them to
communicate more effectively across
borders.End users expect to be able to
work outside the office on a range of
devices.They know that communication
tools are available and they want them.
What is clear is that end users are not just
demanding hardware for collaboration.
They are demanding the software and
services to enable them to do this,too.
The collaboration tools that end users
demand will help their organisations to
successfully embrace remote working.
However,it is only superuser organisations
that make this link.Over one third of
organisations classified as superusers are
experiencing very significant demand from
their employees for collaboration tools.
This same group has also witnessed the
demand for collaboration tools increase
over the last two years – much more so
than ordinary users.End users know that
these software and communication tools
will improve their working practices and
are expecting their IT departments to
provide them.
Figure 6: The top 10 collaboration
tools requested by end-users.
“What demand is there from
end-users in your organisation for
the following collaboration tools?”,
asked to all respondents
(675 respondents).
3.RIGHTTOOLSFORTHEJOB
END USERS ARE PUTTING SIGNIFICANT PRESSURE ON IT DEPARTMENTS TO
PROVIDE COLLABORATION TOOLS TO ENABLE REMOTE WORKING AND MOBILITY
01
SHADOW IT MAY APPEAL TO BUSINESS UNITS BUT RISKS TO THE ORGANISATION INCLUDE:
02 03 04 05 06 07 08 09 10
Laptops
Remoteworking
Onlinedocumentstorage
Smartphonesandtablets
Mobileaccessfor
corporateapplications
Cloudservices
forprocesses
Webandvideo
conferencing
Integrationofunified
communicationtools
andservices
Instant
messenger
Audio
conferencing
Those selecting significant or very significant demand for“What demand is there from end-users in your organisation for the following collaboration tools?”
Data Leakage Compliance breaches Business inefficiencies Hidden costs
UCaaS SOLUTIONS HAVE MULTIPLE BENEFITS FOR BUSINESSES WISHING TO MEET END-USERS EXPECTATIONS
4.UNITINGTHEGLOBALWORKFORCE
Unified Communications (UCaaS) is the integration
of communication tools via a cloud based solution 9/10 Superusers believe UCaaS
is very or extremely helpful
90%
67% 67% 64%
TOMORROW’S WORKING
ENVIRONMENT
Top 10 collaboration tools being
requested by end users.
12 Rise of the Superuser - Bringing Global Enterprises together with Unified Communications.
46%5,000+
employees
3,001–5,000
employees
35%
1,001–3,000
employees
33%
250–1,000
employees
26%
Differencesintheresults
basedondemographics
Some organisations are experiencing
particular challenges when implementing
what end users want more than others.
Respondents’organisations in the US
are more likely to report they have higher
IT priorities,organisations in Hong Kong
are more likely to have a lack of funding
and those from Australia are more likely
to experience difficulties with legacy
systems that do not support modern
working expectations.
Larger organisations have more end users
and business departments to contend
with and therefore retaining control of
the IT estate becomes more difficult.
Regardless of the size of organisation,
shadow IT will,if it has not already,
become a significant problem
for enterprises in the near future.
Figure 7:Percentage of respondents that
find shadow IT a challenge,analysed by
the size of their organisation,asked to all
respondents (675 respondents).
Shadow IT is one possible
consequence of not meeting end user
expectations, a challenge that larger
organisations are more likely to be
experiencing than smaller enterprises.
TOMORROW’S WORKING
ENVIRONMENT
13 Rise of the Superuser - Bringing Global Enterprises together with Unified Communications.
04UNIFIED
COMMUNICATIONS
FOR GLOBAL
BUSINESS
UCaaSintheenterprise
Unified-Communication-as-a-Service
(UCaaS) refers to the use of a cloud-based
solution to integrate multiple collaboration
tools such as video,voice,data and instant
messaging.UCaaS can lead to better
working practices as it enables employees
to be more productive,share ideas more
easily,and communicate from different
locations across numerous devices.
It is little surprise that the vast majority
of respondents’organisations now allow
employees to use certain elements of
Unified Communications.
However,such tools are still often
procured from suppliers individually
and deployed as‘point solutions’
rather than in an integrated way that
is representative of UCaaS.Such an
approach may lead to many benefits
of the aforementioned technologies to
go unrealised in the enterprise.
BenefitsofUCaaS
The adoption of UCaaS can lead to
significant benefits for organisations –
most (58%) surveyed IT decision makers
recognise this fact.One area that UCaaS
can help is with is improving organisational
efficiency.UCaaS is seen to help this
fundamental objective for IT departments
by almost seven in ten (67%) respondents.
Moreover,UCaaS can assist with
increasing employee productivity (64%)
and employee satisfaction (62%),
which in turn can also make businesses
more profitable.
Superusers are more astute of the
UCaaS solutions that will benefit
their organisations than traditional
organisations.For instance,around nine
in ten (91%) respondents in extreme
superuser organisations believe that
UCaaS is very or extremely helpful in
helping them achieve key business goals.
UCaaS SOLUTIONS HAVE MULTIPLE BENEFITS FOR BUSINESSES WIS
4.UNITINGTHEGLOBAL
Respondents who agreed UCaaS was very or extremely helpful in del
Unified Communications (UCaaS) is the integration
of communication tools via a cloud based solution
67%
Improving
communications
withintheworkplace
67%
Organisation
efficiency
64%
Increasing
employee
productivity 62%
Providing
end-userswith
whattheyexpect
oftheirworkplace
environment
62%
Increasing
employee
satisfaction
BY WORKING CLOSELY WITH CLOUD SERVICE PROVIDERS
5.LESSONSFROMSUP
Figure 8:
Percentage of
respondents whose
organisations have
adopted elements
of UCaaS,asked
to all respondents
(675 respondents).
Unified Communications (UCaaS)
is the integration of communication
tools via a cloud based solution.
86%
Remote
access
85%
Video
conferencing
84%
Audio
conferencing
84%
Mobility
82%
Instant
messaging
81%
Content
collaboration
74%
Enterprise
social
networks
78%
Desktop
virtualisation
73%
Administration
rights for
devices/PC
as standard
71%
Bring your
own device
60%
Bring your
own application
UNIFIED COMMUNICATIONS
FOR GLOBAL BUSINESS
15 Rise of the Superuser - Bringing Global Enterprises together with Unified Communications.
UCaaS SOLUTIONS HAVE MULTIPLE BENEFITS FOR BUSINESSES WISHING TO MEET END-USERS EXPECTATIONS
4.UNITINGTHEGLOBALWORKFORCE
Respondents who agreed UCaaS was very or extremely helpful in delivering the following benefits
Unified Communications (UCaaS) is the integration
of communication tools via a cloud based solution 9/10 Superusers believe UCaaS
is very or extremely helpful
90%
67%
Improving
communications
withintheworkplace
67%
Organisation
efficiency
64%
Increasing
employee
productivity
62%
Providing
end-userswith
whattheyexpect
oftheirworkplace
environment
62%
Increasing
employee
satisfaction
59%
Increasing
organisational
revenue
58%
Increasing
customer
satisfaction
58%
Increasing
customer
retention
BY WORKING CLOSELY WITH CLOUD SERVICE PROVIDERS, GLOBAL ORGANISATIONS CAN:
5.LESSONSFROMSUPERUSERS
Embrace tomorrow’s
working environment
Maximise overall
productivity
Figure 9: Those selecting very or
extremely helpful for“To what extent
can/does UCaaS help with the
following?”,asked to all respondents
(675 respondents).
Differences in the results based
on demographics
Although all regions see Unified-
Communication-as-a-Service as helpful,
IT decision makers from the US are more
likely to recognise these benefits than any
other region (68% in the US see benefits
compared to 52% in the UK).With more
superusers in this country compared to
the others in this study,their recognition
of the benefits of UCaaS is not surprising.
UNIFIED COMMUNICATIONS
FOR GLOBAL BUSINESS
16 Rise of the Superuser - Bringing Global Enterprises together with Unified Communications.
05ACHIEVE THE
EXTRAORDINARY
Respondents who agreed UCaaS was very or extremely helpful in delivering the following benefits
Unified Communications (UCaaS) is the integration
of communication tools via a cloud based solution 9/10 Superusers believe UCaaS
is very or extremely helpful
90%
% 67%
Organisation
efficiency
64%Increasing
employee
productivity
62%
Providing
end-userswith
whattheyexpect
oftheirworkplace
environment
62%
Increasing
employee
satisfaction
59%
Increasing
organisational
revenue
58%
Increasing
customer
satisfaction
58%
Increasing
customer
retention
Y WORKING CLOSELY WITH CLOUD SERVICE PROVIDERS, GLOBAL ORGANISATIONS CAN:
5.LESSONSFROMSUPERUSERS
Embrace tomorrow’s
working environment
Maximise overall
productivity
Limit the impact
of shadow IT
Increase employee
satisfaction
Superusers see communications tools
as important in helping to provide end
users with what they now expect as part
of their modern workplace environment.
This group also has a much greater
awareness of the challenges associated
with implementing communications
solutions for end users.This places them
in a position to recognise and overcome
challenges when implementing the right
solutions for the business.
As end users now question technologies
being implemented in the enterprise
more than ever before,most respondents
report that gaining buy-in and support
from employees can be more challenging
than overcoming issues associated
with implementing the technology itself.
Implementing new technology without
end users in mind is likely to cause
organisations more difficulties in the
long run.Many enterprises cannot easily
identify the right solutions or struggle
to build a business case that fits the
needs of employees.For example,47% of
respondents report that their organisation
has higher priority IT projects.
These circumstances have led to over one
third (36%) of respondents’organisations
already finding shadow IT a challenge.This
is only set to increase if they do not find
solutions to match end user expectations.
This is an area that superusers are
particularly aware and concerned about.
End users are demanding that their
organisations provide them with
collaboration tools.To fulfil end user
demands,most organisations have
adopted some elements of Unified-
Communication-as-a-Service,and the
benefits for both the organisation and
end users have the potential to be
substantial.Traditional organisations
who lack awareness and understanding
could miss out on a vital method of
improving productivity.
Traditional organisations are less
likely to see the benefits from UCaaS.
This lack of awareness and understanding
could mean that their organisations
are missing out on a vital method of
improving productivity.
CONCLUSION
Figure 10:
Potential benefits
seen from enablers
superusers within
an organisation.
18 Rise of the Superuser - Bringing Global Enterprises together with Unified Communications.
By working closely with cloud service
providers,global organisations
can embrace tomorrow’s working
environment and fulfill end user
expectations;in turn maximising overall
productivity,increasing satisfaction,
and limiting the impact of shadow IT.
Telstra provides a range of collaboration
services that can help organisations
communicate in better ways
across timezones,cultures
and geographic borders.
ACHIEVE THE
EXTRAORDINARY
Cloud
Collaboration
An enterprise-grade
UCaaS solution
with a per-user-
per-month (PUPM)
charging model that
integrates voice,
instant messaging,
presence,web and
video conferencing
and can be extended
seamlessly to
compatible
mobile devices.
Virtual
Contact Centre
An agile cloud-
based contact
centre service with
real-time scalability
and flexible
commercial models.
Whispir
A two-way
conversation
platform that
facilitates
communication
across multiple
channels including
SMS,email,voice
and social media.
Telepresence
A true-to-life
conferencing service
that allows clients
and colleagues
to communicate
across the
globe without
associated travel
time and costs.
Conferencing
Integrated audio,
video and web
conferencing
services that can
enhance workforce
collaboration across
time-zones.
19 Rise of the Superuser - Bringing Global Enterprises together with Unified Communications.
Telstra is Australia’s leading
telecommunications and information
services company with its international
operations headquartered in Hong
Kong.We provide top-tier international
customers across Asia Pacific,Europe,
the Americas,Middle East and Africa
with a full breadth of holistic and end-
to-end solutions including managed
network services,global connectivity,
data,voice,satellite solutions,
collaboration and cloud.
We have licenses internationally and
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Rise of the Superuser

  • 1. RISE OF THE SUPERUSERBringing global enterprises together with unified communications
  • 2. CONTENTS Foreword 03 01.Researchsummary 04 Introduction 05 Backgroundtotheresearch 05 Aimsoftheresearch 05 Superusers 06 02.Powertothepeople 07 Peopleandtechnologychallenges 08 Endusersaredrivingproductivity,enterprisesneedtoadapt 09 Differencesintheresultsbasedondemographics 09 03.Tomorrow’sworkingenvironment 10 Employeeexpectationsarehigh 11 Lurkingintheshadows 11 Matchingtherighttoolstothejob 12 Differencesintheresultsbasedondemographics 13 04.Unifiedcommunicationsforglobalbusiness 14 UCaaSintheenterprise 15 BenefitsofUCaaS 15 Differencesintheresultsbasedondemographics 16 05.Achievetheextraordinary 17 Conclusion 18 Achievetheextraordinary 19 AboutTelstra 20
  • 3. In September,Telstra commissioned a uniqueresearchendeavor–tointerview675 IT decision makers from around the world in private sector international organisations with more than 250 employees. Our aim was to quantify the mood of IT leaders on how employees were adopting and utilising technology tools to communicate and collaborate in the workplace,and use this to help our customers be better prepared when rolling out such solutions themselves. Through our research,we uncovered some interesting insights into how organisations embrace,deploy and prioritise IT within their business,including that: • Nine out of ten IT leaders find it challenging to effectively implement all the technology tools employees expect in the workplace,from remote access to desktop virtualisation and video conferencing • Despite considering end-user expectations more than ever before, almost half (47 per cent) thought their organisation had higher priority IT projects than delivering technology that met these needs • Improving user experience,promoting innovation and enhancing internal collaboration all rank behind security, efficiency and cost reduction IT initiatives,demonstrating that many end users aren’t getting the attention they deserve. Our research also identified a superior category of top performing organisations – which we’ve termed superusers – who are working most closely with employees to exceed and adapt to their expectations of the modern workplace. Today,around 40 per cent of organisations have achieved superuser status and what we found particularly interesting was the fact that their employees are not just demanding physical hardware for collaboration;they are expecting the software and services to enable them to do this too. Clearly,end-users now play a critical role in IT deployment and adoption,which means organisations cannot afford to ignore their demands,especially in the current environment where employees are more aware than ever about the technology available to them. By engaging with employees to fully understand their expectations, organisations can stay ahead of the curve. Communication and collaboration tools, such as Telstra’s Cloud Collaboration solution may work to fulfil these needs and help deliver potential rewards, including better decision-making, faster identification of new business opportunities and greater job satisfaction. The Rise of the Superuser provides an in-depth insight into the challenges that must be addressed,while offering a number of compelling lessons from those organisations already making the transition,which we believe can inform decision making and IT management strategy,now and into the future. FOREWORD JimClarke Director,Marketing,Product & Pricing – International Telstra Global Enterprise & Services November 2014 03 Rise of the Superuser - Bringing Global Enterprises together with Unified Communications.
  • 5. RESEARCH SUMMARY 70% - Laptops 62% - Smartphones & tablets 60% - Web and video conferencing 59% - 3G & 4G mobile networks 59% - Cloud services for processes 58% - Online document storage 58% - Mobile access for corporate applications 54% - Security solutions & services 53% - Audio conferencing 50% - Instant messaging software 44% - Enterprise social networks 44% - Telepresence Figure 1:Those selecting very or extremely helpful for“How helpful have the following technologies been in enabling the organisation to embrace remote working?”, asked to all respondents (675 respondents). Introduction Telstra commissioned Vanson Bourne, an independent specialist in market research,to undertake the research upon which this report is based.In total,675 IT decision makers were interviewed from organisations in five countries/regions: • UK - 200 interviews • US - 200 interviews • Singapore - 100 interviews • Hong Kong - 95 interviews • Australia - 80 interviews Respondents work for organisations in the private sector with 250 or more employees.Due to the range of sectors involved in this research,the results are based on the global or regional average to be representative of the target population. Fieldwork took place in September 2014 using a mixture of online and telephone interviewing.A robust multi-level screening process was used to ensure only appropriate respondents participated in the research. Backgroundtotheresearch With the emergence of big IT trends such as cloud and mobility in recent years,organisations and their end users have become increasingly aware of new cloud-based technologies available for business use.Such services no longer just appeal to IT departments but to multiple business departments and users across an organisation. As a result,end users now have a critical role to play in the products and services which are commissioned for business use.Failure to acknowledge end users’ awareness and desire for current technology can mean that some business units bypass the IT department and source their own solutions,potentially leaving organisations exposed to security risks and hidden cost implications. Aimsoftheresearch This research was commissioned to evaluate what role end users play in the demand for collaboration tools in modern enterprises.What challenges are organisations facing when trying to implement end user demands? Can cloud-based solutions such as Unified-Communication-as-a-Service help bring global enterprises closer together? Are there any business benefits to using cloud solutions and if so,what are they? 05 Rise of the Superuser - Bringing Global Enterprises together with Unified Communications.
  • 6. Superusers The research results highlighted two distinct respondent groups:‘superuser organisations (superusers)’and ‘traditional organisations’.Superusers have identified over half of the available collaboration tools as enabling the organisation to embrace remote working. Superusers are more aware of the current technology available for their organisations and are more aware of how these solutions can benefit them. Most importantly,superusers are more likely to have either adopted solutions to enable the business to adapt to end users’expectations of the modern workplace environment,or will be in the process of doing so. In the research sample,42% are in the superusers group and the remaining 58% are considered to be traditional organisations.14% of all respondents are classified as‘extreme superusers’– those who say that all collaboration tools enable the organisation to embrace remote working. Almost half (47%) of respondents from the US are superusers with one in five (20%) classified as extreme superusers. In comparison,only three in ten (30%) from the UK and 26% from Hong Kong are superusers. The manufacturing,mining and resources, and utilities sectors have a higher proportion of superusers than other sectors.Business and professional services, higher education and media sectors have the lowest proportion of superusers. Only 20% of respondents’organisations with 250-500 employees are superusers. This is almost half (39%) as many as those from organisations with 5000 employees or more,meaning that larger organisations are more likely to be further ahead. Organisations with superusers are likely to be ahead of the curve,working closely with their end users to implement the best solutionsfortheirbespokechallenges.These organisations are more likely to see a more efficient and productive work environment and higher levels of end user satisfaction. RESEARCH SUMMARY 47% 40% 36% 30% 26% USA Singapore Australia UK Hong Kong Figure 2: Percentage of respondents that are superusers,asked to all respondents (675 respondents). 06 Rise of the Superuser - Bringing Global Enterprises together with Unified Communications.
  • 8. Peopleandtechnologychallenges Traditionally,hardware and software issues were known as the key challenges of introducing and implementing new and innovative technologies.However this appears to be shifting.Most (71%) surveyed IT decision makers claim that resistance from people about adopting new technology is either equally or more difficult to overcome than challenges associated with technology.Only one fifth (20%) find the technology more challenging. The implementation of ITproducts and services is no longer just about finding the most appropriate solution for the organisation.End users also play a critical role in its success in deployment and adoption.Resistance from these end users will pose difficulties for companies to overcome if end users deem the technology being implemented to be unsuitable for their needs or are not engaged earlier in the procurement process and embrace the change. But the fact that end users are increasingly becoming vocal about their technology wants and desires suggests that they only resist when the technology is inappropriate.Employee awareness of available technologies has led to this group questioning the decisions that have been made on their behalf.IT departments are therefore having to consider their expectations now more than ever. POWER TO THE PEOPLE Figure 3:“Which of the following is more difficult to overcome when trying to introduce unified communications into your organisation - challenges with technology or resistance from people?”,asked to all respondents (675 respondents). d s Challenges with technology itself Neither difficult to overcome Don’t know Resistancefrompeople 58% 43%20% 1% 8% 28% Superusers are the most invested in sourcing innovative technology solutions for their organisation. 28% 14% TANCE FROM PEOPLE IS EITHER EQUAL OR MORE DIFFICULT TO OVERCOME THAN TECHNOLOGY CHALLENGES 2.PEOPLEPOWER END USERS ARE PUTTING SIGNIFICANT PRESSURE ON IT DEPARTMENTS TO PROVIDE COLLABORATION TOOLS TO ENABLE REMOTE WORKING AND MOBILITY 3.RIGHTTOOLSFORTHEJOB 1% 68% 64% 63% 63% 58% 57% 57% 55% 52% 47% Laptops Remoteworking Onlinedocumentstorage Smartphonesandtablets Mobileaccessfor corporateapplications Cloudservices forprocesses Webandvideo conferencing Integrationofunified communicationtools andservices Instantmessenger Audioconferencing Enterprisesocial networks Respondents found the following challenges in trying to introduce unified communications technology Technology and people challenges both difficult to overcome 08 Rise of the Superuser - Bringing Global Enterprises together with Unified Communications.
  • 9. POWER TO THE PEOPLE Endusersaredrivingproductivity, enterprisesneedtoadapt Multiple groups within an organisation are leading the adoption of collaboration tools, evidence that challenges from end users are becoming difficult for IT departments to ignore.Over half of respondents report that both senior managers (54%) and employees (53%) are leading the adoption of collaboration tools in their organisation. Fewer than 15% report that end users fight the adoption of collaboration tools. This suggests that end users recognise the need for these tools and are more likely to lead adoption rather than fight it. End users are aware of the tools that they want and are now demanding such tools from the IT department,or finding them elsewhere. Although respondents believe that the IT department is more likely to be leading the adoption of collaboration tools (70%), business departments are not far behind. Business departments and units are fulfilling the expectations of their end users by commissioning their own services without having to go through the IT department. Superusers are more likely to report that end users within their organisation are leading the adoption for collaboration tools.As this group is more aware that end users want collaboration tools,they will also be more aware of the need to implement them sooner rather than later.This suggests that superuser organisations are engaged with rolling out innovative technology and listening to their end users to a greater extent than those in other organisations. It will become increasingly important for IT departments to ensure that end users are being listened to,in order to retain control of the technology infrastructure and use. Organisations cannot afford to ignore such demands,especially in the current environment where users are more conscious about the technology available to them and their organisation. Differencesintheresultsbased ondemographics Respondents from the US report that end users are leading the adoption of collaboration tools more than any other country in this study.In comparison,in Hong Kong traditional organisations are more prevalent and likely to encounter more resistance from people (76% in Hong Kong compared to 67% in the US). 70%Information technology 57%Marketing 48%Finance 64%Business development/ sales 55%Product development 47%Human resources 62%Business direction & strategy 55%Operations 42%Legal 57%Customer service 49%Procurement Figure 4:“To what extent are the following departments driving the adoption of collaboration tools in your organisation?”,asked to all respondents (675 respondents). 09 Rise of the Superuser - Bringing Global Enterprises together with Unified Communications.
  • 11. Employeeexpectationsarehigh End users have high expectations of their current workplace.Most now expect remote access,mobility,desktop virtualisation and video conferencing as standard.These expectations have grown with the emergence of recent IT trends such as cloud computing.The opportunities for remote access and mobility,for example,are no longer just a desire amongst end users but are an expectation for most. However,it is not always a simple task to implement the tools that end users expect.In fact,almost all (95%) surveyed IT decision makers find this to be a challenge. These challenges may not be a surprise, but they create significant implications for organisations.Allowing remote access and mobility will force an organisation’s infrastructure to be more open,which has the potential to leave data exposed or to allow entry to the network from unauthorised connections.Implementing new security processes to protect the organisation from these risks has a cost implication. This situation is compounded by the fact that almost half (47%) of respondents claim that their organisations have higher priority IT projects than implementing what end-users expect. Lurkingintheshadows Citing these reasons for neglecting end-user demand often can result in users sourcing solutions without the explicit approval of the organisation, this is known as shadow IT.Although appealing to business departments,this can lead to a lack of control and visibility over technology within an organisation. At present,36% of IT decision maker respondents already find shadow IT a challenge;if shadow IT and the reason for its implementation is ignored,then its use is likely to increase in the future. If organisations do not prioritise end user expectations,business departments are more likely to create shadow IT.The consequent risks and cost implications are likely to far exceed the original risks and costs saved by not addressing end user expectations in the first instance. Superuser organisations recognise,and will therefore be more likely to address, the threat of shadow IT more than ordinary usersdo(44%comparedto31%respectively). Figure 5:“What challenges prevent you from implementing everything that is expected by end-users within your organisation?”,asked to all respondents (675 respondents). Higher priority IT projects 47% Lack of funding 40% Concerns over data security and data compliance 40% Legacy systems 35% Short on staff to implement 33% Lack of in-house technical expertise 32% Lack of corporate wide BYOD policy 30% Too expensive to design and maintain 27% Too complex to design and maintain 23% Lack of support from senior executives 20% There are no challenges 5% TOMORROW’S WORKING ENVIRONMENT 47% OF RESPONDENTS CLAIM THAT THEIR ORGANISATIONS HAVE HIGHER PRIORITY IT PROJECTS. 11 Rise of the Superuser - Bringing Global Enterprises together with Unified Communications.
  • 12. Matchingtherighttoolstothejob End users are putting significant pressure on IT departments to provide them with collaboration tools to enable remote working and mobility.While it’s less of a surprise to see that laptops and smartphones are being demanded, the same end users are also require conferencing accounts and instant messaging – tools that help them to communicate more effectively across borders.End users expect to be able to work outside the office on a range of devices.They know that communication tools are available and they want them. What is clear is that end users are not just demanding hardware for collaboration. They are demanding the software and services to enable them to do this,too. The collaboration tools that end users demand will help their organisations to successfully embrace remote working. However,it is only superuser organisations that make this link.Over one third of organisations classified as superusers are experiencing very significant demand from their employees for collaboration tools. This same group has also witnessed the demand for collaboration tools increase over the last two years – much more so than ordinary users.End users know that these software and communication tools will improve their working practices and are expecting their IT departments to provide them. Figure 6: The top 10 collaboration tools requested by end-users. “What demand is there from end-users in your organisation for the following collaboration tools?”, asked to all respondents (675 respondents). 3.RIGHTTOOLSFORTHEJOB END USERS ARE PUTTING SIGNIFICANT PRESSURE ON IT DEPARTMENTS TO PROVIDE COLLABORATION TOOLS TO ENABLE REMOTE WORKING AND MOBILITY 01 SHADOW IT MAY APPEAL TO BUSINESS UNITS BUT RISKS TO THE ORGANISATION INCLUDE: 02 03 04 05 06 07 08 09 10 Laptops Remoteworking Onlinedocumentstorage Smartphonesandtablets Mobileaccessfor corporateapplications Cloudservices forprocesses Webandvideo conferencing Integrationofunified communicationtools andservices Instant messenger Audio conferencing Those selecting significant or very significant demand for“What demand is there from end-users in your organisation for the following collaboration tools?” Data Leakage Compliance breaches Business inefficiencies Hidden costs UCaaS SOLUTIONS HAVE MULTIPLE BENEFITS FOR BUSINESSES WISHING TO MEET END-USERS EXPECTATIONS 4.UNITINGTHEGLOBALWORKFORCE Unified Communications (UCaaS) is the integration of communication tools via a cloud based solution 9/10 Superusers believe UCaaS is very or extremely helpful 90% 67% 67% 64% TOMORROW’S WORKING ENVIRONMENT Top 10 collaboration tools being requested by end users. 12 Rise of the Superuser - Bringing Global Enterprises together with Unified Communications.
  • 13. 46%5,000+ employees 3,001–5,000 employees 35% 1,001–3,000 employees 33% 250–1,000 employees 26% Differencesintheresults basedondemographics Some organisations are experiencing particular challenges when implementing what end users want more than others. Respondents’organisations in the US are more likely to report they have higher IT priorities,organisations in Hong Kong are more likely to have a lack of funding and those from Australia are more likely to experience difficulties with legacy systems that do not support modern working expectations. Larger organisations have more end users and business departments to contend with and therefore retaining control of the IT estate becomes more difficult. Regardless of the size of organisation, shadow IT will,if it has not already, become a significant problem for enterprises in the near future. Figure 7:Percentage of respondents that find shadow IT a challenge,analysed by the size of their organisation,asked to all respondents (675 respondents). Shadow IT is one possible consequence of not meeting end user expectations, a challenge that larger organisations are more likely to be experiencing than smaller enterprises. TOMORROW’S WORKING ENVIRONMENT 13 Rise of the Superuser - Bringing Global Enterprises together with Unified Communications.
  • 15. UCaaSintheenterprise Unified-Communication-as-a-Service (UCaaS) refers to the use of a cloud-based solution to integrate multiple collaboration tools such as video,voice,data and instant messaging.UCaaS can lead to better working practices as it enables employees to be more productive,share ideas more easily,and communicate from different locations across numerous devices. It is little surprise that the vast majority of respondents’organisations now allow employees to use certain elements of Unified Communications. However,such tools are still often procured from suppliers individually and deployed as‘point solutions’ rather than in an integrated way that is representative of UCaaS.Such an approach may lead to many benefits of the aforementioned technologies to go unrealised in the enterprise. BenefitsofUCaaS The adoption of UCaaS can lead to significant benefits for organisations – most (58%) surveyed IT decision makers recognise this fact.One area that UCaaS can help is with is improving organisational efficiency.UCaaS is seen to help this fundamental objective for IT departments by almost seven in ten (67%) respondents. Moreover,UCaaS can assist with increasing employee productivity (64%) and employee satisfaction (62%), which in turn can also make businesses more profitable. Superusers are more astute of the UCaaS solutions that will benefit their organisations than traditional organisations.For instance,around nine in ten (91%) respondents in extreme superuser organisations believe that UCaaS is very or extremely helpful in helping them achieve key business goals. UCaaS SOLUTIONS HAVE MULTIPLE BENEFITS FOR BUSINESSES WIS 4.UNITINGTHEGLOBAL Respondents who agreed UCaaS was very or extremely helpful in del Unified Communications (UCaaS) is the integration of communication tools via a cloud based solution 67% Improving communications withintheworkplace 67% Organisation efficiency 64% Increasing employee productivity 62% Providing end-userswith whattheyexpect oftheirworkplace environment 62% Increasing employee satisfaction BY WORKING CLOSELY WITH CLOUD SERVICE PROVIDERS 5.LESSONSFROMSUP Figure 8: Percentage of respondents whose organisations have adopted elements of UCaaS,asked to all respondents (675 respondents). Unified Communications (UCaaS) is the integration of communication tools via a cloud based solution. 86% Remote access 85% Video conferencing 84% Audio conferencing 84% Mobility 82% Instant messaging 81% Content collaboration 74% Enterprise social networks 78% Desktop virtualisation 73% Administration rights for devices/PC as standard 71% Bring your own device 60% Bring your own application UNIFIED COMMUNICATIONS FOR GLOBAL BUSINESS 15 Rise of the Superuser - Bringing Global Enterprises together with Unified Communications.
  • 16. UCaaS SOLUTIONS HAVE MULTIPLE BENEFITS FOR BUSINESSES WISHING TO MEET END-USERS EXPECTATIONS 4.UNITINGTHEGLOBALWORKFORCE Respondents who agreed UCaaS was very or extremely helpful in delivering the following benefits Unified Communications (UCaaS) is the integration of communication tools via a cloud based solution 9/10 Superusers believe UCaaS is very or extremely helpful 90% 67% Improving communications withintheworkplace 67% Organisation efficiency 64% Increasing employee productivity 62% Providing end-userswith whattheyexpect oftheirworkplace environment 62% Increasing employee satisfaction 59% Increasing organisational revenue 58% Increasing customer satisfaction 58% Increasing customer retention BY WORKING CLOSELY WITH CLOUD SERVICE PROVIDERS, GLOBAL ORGANISATIONS CAN: 5.LESSONSFROMSUPERUSERS Embrace tomorrow’s working environment Maximise overall productivity Figure 9: Those selecting very or extremely helpful for“To what extent can/does UCaaS help with the following?”,asked to all respondents (675 respondents). Differences in the results based on demographics Although all regions see Unified- Communication-as-a-Service as helpful, IT decision makers from the US are more likely to recognise these benefits than any other region (68% in the US see benefits compared to 52% in the UK).With more superusers in this country compared to the others in this study,their recognition of the benefits of UCaaS is not surprising. UNIFIED COMMUNICATIONS FOR GLOBAL BUSINESS 16 Rise of the Superuser - Bringing Global Enterprises together with Unified Communications.
  • 18. Respondents who agreed UCaaS was very or extremely helpful in delivering the following benefits Unified Communications (UCaaS) is the integration of communication tools via a cloud based solution 9/10 Superusers believe UCaaS is very or extremely helpful 90% % 67% Organisation efficiency 64%Increasing employee productivity 62% Providing end-userswith whattheyexpect oftheirworkplace environment 62% Increasing employee satisfaction 59% Increasing organisational revenue 58% Increasing customer satisfaction 58% Increasing customer retention Y WORKING CLOSELY WITH CLOUD SERVICE PROVIDERS, GLOBAL ORGANISATIONS CAN: 5.LESSONSFROMSUPERUSERS Embrace tomorrow’s working environment Maximise overall productivity Limit the impact of shadow IT Increase employee satisfaction Superusers see communications tools as important in helping to provide end users with what they now expect as part of their modern workplace environment. This group also has a much greater awareness of the challenges associated with implementing communications solutions for end users.This places them in a position to recognise and overcome challenges when implementing the right solutions for the business. As end users now question technologies being implemented in the enterprise more than ever before,most respondents report that gaining buy-in and support from employees can be more challenging than overcoming issues associated with implementing the technology itself. Implementing new technology without end users in mind is likely to cause organisations more difficulties in the long run.Many enterprises cannot easily identify the right solutions or struggle to build a business case that fits the needs of employees.For example,47% of respondents report that their organisation has higher priority IT projects. These circumstances have led to over one third (36%) of respondents’organisations already finding shadow IT a challenge.This is only set to increase if they do not find solutions to match end user expectations. This is an area that superusers are particularly aware and concerned about. End users are demanding that their organisations provide them with collaboration tools.To fulfil end user demands,most organisations have adopted some elements of Unified- Communication-as-a-Service,and the benefits for both the organisation and end users have the potential to be substantial.Traditional organisations who lack awareness and understanding could miss out on a vital method of improving productivity. Traditional organisations are less likely to see the benefits from UCaaS. This lack of awareness and understanding could mean that their organisations are missing out on a vital method of improving productivity. CONCLUSION Figure 10: Potential benefits seen from enablers superusers within an organisation. 18 Rise of the Superuser - Bringing Global Enterprises together with Unified Communications.
  • 19. By working closely with cloud service providers,global organisations can embrace tomorrow’s working environment and fulfill end user expectations;in turn maximising overall productivity,increasing satisfaction, and limiting the impact of shadow IT. Telstra provides a range of collaboration services that can help organisations communicate in better ways across timezones,cultures and geographic borders. ACHIEVE THE EXTRAORDINARY Cloud Collaboration An enterprise-grade UCaaS solution with a per-user- per-month (PUPM) charging model that integrates voice, instant messaging, presence,web and video conferencing and can be extended seamlessly to compatible mobile devices. Virtual Contact Centre An agile cloud- based contact centre service with real-time scalability and flexible commercial models. Whispir A two-way conversation platform that facilitates communication across multiple channels including SMS,email,voice and social media. Telepresence A true-to-life conferencing service that allows clients and colleagues to communicate across the globe without associated travel time and costs. Conferencing Integrated audio, video and web conferencing services that can enhance workforce collaboration across time-zones. 19 Rise of the Superuser - Bringing Global Enterprises together with Unified Communications.
  • 20. Telstra is Australia’s leading telecommunications and information services company with its international operations headquartered in Hong Kong.We provide top-tier international customers across Asia Pacific,Europe, the Americas,Middle East and Africa with a full breadth of holistic and end- to-end solutions including managed network services,global connectivity, data,voice,satellite solutions, collaboration and cloud. We have licenses internationally and facilitate access to more than 2,000 PoPs in 230 countries and territories. Our extended reach provides our customers with smarter technology solutions to support sustainable business growth. ABOUT TELSTRA
  • 21. OfficeLocations Telstra Asia HQ Level 19,Telecom House 3 Gloucester Road Wan Chai, Hong Kong T +852 2827 0066 • China • India • Indonesia • Japan • Korea • Malaysia • Philippines • Singapore • Taiwan • Thailand Telstra Americas 44th Floor 40 Wall Street New York, NY 10005 T +1 877 835 7872 • New York • San Francisco • Los Angeles Telstra EMEA 2nd Floor, Blue Fin Building 110 Southwark Street London, SE1 0TA T +44 207 965 0000 • London • Cambridge Telstra Australia 363 Oxford Street Paddington, NSW Sydney 2021 T +61 28202 5134 • Adelaide • Brisbane • Melbourne • Oxford Falls • Perth • Sydney To find out more about how Telstra can help you connect to a world of opportunity visit:www. telstraglobal.com Or contact your local representative on:tg_info@team.telstra.com