1. The Guardian a case for data journalism

9. circulation is around 300,000 copies a day 36m unique views per month 300m hits monthly

10. Key facts about Guardian Media Group Founded in 1821 as Manchester Guardian Current finances: Has a 300m cash investment fund to spend on journalism & technology Turnover is £280m in 2009/10 Including joint ventures It is £500m

11. All UK daily newspapers

12. How does the Guardian circulation compare to other quality news providers?

13. Online figures

14. The guardian.co.uk audience is young, upmarket professionals who spend a lot of time and money online. with comfortable lifestyles varied interests and high income levels.

15. How does data journalism fit into the Guardian? Traditional sources New large data sources New display technology

16. The standards for data journalism are high Government websites Other news outlets Independents

21. All central government spend over £25,000

30. A situation where can give rounded numbers & name sources People will engage

31. Data Blog gets up 1m unique views per month The Office for National Statistics gets about half of this Have we got an audience for open data?

32. Lisa Evans http://www.guardian.co.uk/news/datablog [email_address]