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The Daily Mail By Victoria & Josh
Who owns the Daily Mail? <ul><li>The Daily Mail is one of the Europe’s largest media companies and has interests in nation...
Who are the key institutions?
What are current trends?
What are the sales figures? <ul><li>Revenue  £2,311.7 million (2008) </li></ul><ul><li>Operating income  £58.2 million (20...
What target audience does the paper attract and why? <ul><li>The Daily Mail attracts a wide range of ages between teenager...
How has the industry changed in recent years?
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The daily mail

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The daily mail

  1. 1. The Daily Mail By Victoria & Josh
  2. 2. Who owns the Daily Mail? <ul><li>The Daily Mail is one of the Europe’s largest media companies and has interests in national and regional newspapers, television and radio. </li></ul><ul><li>It was founded in 1922. </li></ul><ul><li>It is owned by the General Trust and the Daily Mail itself. </li></ul><ul><li>Key people - Viscount Rothermere, Chairman Martin Morgan, CEO. </li></ul>
  3. 3. Who are the key institutions?
  4. 4. What are current trends?
  5. 5. What are the sales figures? <ul><li>Revenue £2,311.7 million (2008) </li></ul><ul><li>Operating income £58.2 million (2008) </li></ul><ul><li>Net income £16.8 million (2008) </li></ul><ul><li>Employees 17,925 (2008) </li></ul>
  6. 6. What target audience does the paper attract and why? <ul><li>The Daily Mail attracts a wide range of ages between teenagers and adults. </li></ul><ul><li>Nearly three-quarters of readers of the Daily Mail Online are located outside the UK. </li></ul>
  7. 7. How has the industry changed in recent years?

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