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Dr. Catherine Kilfedder


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II International Forum on Preventive Culture was held on 5 and 6 May, 2010 in Canary Islands. Topic of presentation: "Corporate Social Responsibility and Worker’s Health".

II Foro Internacional de la Cultura Preventiva, se celebró los días 5 y 6 de mayo 2010 en las Islas Canarias. Tema de la presentación: "Responsabilidad Social Corporativa y Salud de los Trabajadores".

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Dr. Catherine Kilfedder

  1. 1. Corporate Social Responsibility and Worker’s Health Catherine Kilfedder BT Group Health Adviser 5/6 May 2010 CSR and the promotion of Health and Wellbeing at work
  2. 2. About BT UK Western Europe Asia Pac Middle East and Africa Russia / CEE 105,200 FTE BT employees 147,400 FTE with contractors 2008/09 revenues: £21.3 billion North America 4,500 102,800 1,100 10,900 500 200 27,400 BT organisation BT Retail * BT Wholesale BT Global Services * BT Operate * BT Design Openreach * Global operations Latin America
  3. 3. The BT business case <ul><li>Improving the health of our people </li></ul><ul><li>Mitigating the effects of organisational change/restructuring and the recession </li></ul><ul><li>Maximising the opportunities afforded through technological innovation </li></ul><ul><li>Accommodating changes in workforce demographics and population health risk profile </li></ul><ul><li>Enhancing employee engagement and productivity </li></ul><ul><li>Feeding into brand image and CSR credentials </li></ul><ul><li>Reducing costs </li></ul>
  4. 4. Approach <ul><li>Strategic vision </li></ul><ul><li>Robust metrics analysis </li></ul><ul><li>Engagement through all levels of the organisation </li></ul><ul><li>Portfolio of activities aligned with the strategy </li></ul><ul><li>Organisational and individual level interventions </li></ul>
  5. 5. Creating a healthy and diverse environment where excellence prospers BT People Strategy
  6. 6. Primary Training Education Management Leadership The job The workplace BT PEOPLE
  7. 7. Impact of health promotion programmes <ul><li>Cardiovascular </li></ul><ul><ul><li>16,366 registered, average weight loss 2 kg </li></ul></ul><ul><ul><li>54% made lifestyle changes during programme </li></ul></ul><ul><li>Smoking </li></ul><ul><ul><li>1,000 participants signed up, 30% quit rate </li></ul></ul><ul><li>Mental Health </li></ul><ul><ul><li>68% learned new ways to look after their MH </li></ul></ul><ul><ul><li>56% implemented recommendations and continued at follow-up </li></ul></ul><ul><ul><li>51% improvements in mental well-being </li></ul></ul><ul><li>Cancer </li></ul><ul><ul><li>Knowledge improved up to 12% </li></ul></ul><ul><ul><li>61% planned to change physical activity, diet, weight </li></ul></ul><ul><li>Diabetes </li></ul><ul><ul><li>Up to 25% improvement in knowledge </li></ul></ul><ul><ul><li>2/3rds took action to reduce their risk </li></ul></ul>
  8. 8. Current physical health trial <ul><li>Online health assessment </li></ul><ul><li>and fitness </li></ul><ul><li>Graduates and Apprentices </li></ul><ul><li>Health risk profiles </li></ul><ul><li>Behaviour change </li></ul><ul><li>Social media, e.g. Blog </li></ul>
  9. 9. Secondary Maximise support Identify & address early Action plan Build resilience Enhance coping
  10. 10. Secondary initiatives <ul><li>Personal resilience </li></ul><ul><li>STREAM/STRIDE </li></ul><ul><li>Passport scheme </li></ul>
  11. 11. HR LM MH 1 st Aid Guided Self-help Couns. CCBT CBT Tel, F2F Rehab Stay at Work Get back to Work Move on with dignity “ OHS” Tertiary
  12. 12. Tertiary initiatives <ul><li>Self help </li></ul><ul><li>Occupational Health Service </li></ul><ul><li>Employee Assistance Programme </li></ul><ul><li>Employee Assistance Management </li></ul><ul><li>Mental Health First Aid training </li></ul><ul><li>Cognitive Behavioural Therapy </li></ul><ul><li>Physiotherapy service </li></ul><ul><li>Managing changing capabilities </li></ul>
  13. 13. New metrics – H,S & WB performance Index <ul><li>Lag (50%) </li></ul><ul><ul><li>Lost time injury rate </li></ul></ul><ul><ul><li>Notices/prosecutions for H&S breaches </li></ul></ul><ul><ul><li>Work related OH referrals </li></ul></ul><ul><ul><li>Work related clinical EAP referrals </li></ul></ul><ul><ul><li>SA rate </li></ul></ul><ul><li>Lead (50%) </li></ul><ul><ul><li>Safety plan completion & ISO 18001 compliance </li></ul></ul><ul><ul><li>Health surveillance undertaken </li></ul></ul><ul><ul><li>STREAM Red/Amber actioned within timescales </li></ul></ul><ul><ul><li>% RTW after 6 months absence & average SA length for LT cases (over 14 days) </li></ul></ul><ul><ul><li>Self reported wellness (WEF) & participation in wellbeing initiatives </li></ul></ul>
  14. 14. <ul><li>Challenges </li></ul><ul><li>Creating the right environment </li></ul><ul><li>Reflecting diversity </li></ul><ul><li>Obtaining buy in at all levels </li></ul><ul><li>Sustaining momentum </li></ul><ul><li>Enablers </li></ul><ul><li>Establishing partnerships </li></ul><ul><li>Keeping it simple </li></ul><ul><li>Using multiple communications channels </li></ul><ul><li>Evaluating and demonstrating impact </li></ul>
  15. 15. Investing in workplace health can: <ul><li>Help to improve employee engagement and motivation </li></ul><ul><li>Improve employees’ emotional resilience and their ability to cope with stress </li></ul><ul><li>Improve employee productivity </li></ul><ul><li>Help ensure the organisation is fitter for purpose </li></ul><ul><li>Help the organisation to weather changing economic conditions over the long-term </li></ul>