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Lessons From Non-Profit. People come first.
Identify Your Core Constituency. ,[object Object],[object Object]
Pull out whatever personality and marketing traits you can. ,[object Object]
Find out where they are most active online on the social web. ,[object Object],[object Object],[object Object]
Go to that social website and start building a presence. ,[object Object],[object Object],[object Object]
Build out from there into other social media channels
Use analytics. <3 data. Find data tools and make data work for you. ,[object Object],[object Object],[object Object],[object Object]
For The ALS Association it was New Walkers and New Patients. ,[object Object],[object Object],[object Object]
ROI Average $ a walker raised in 2009 X New Walkers.
Content is KEY: Make it, Get it, Find it, Post it. ,[object Object]
People are passionate about brands. ,[object Object],[object Object],[object Object]
Harley Davidson ,[object Object],[object Object],[object Object]
The story of Fern Cohen. @fec139
Don’t make Social Media an island unto its own. ,[object Object],[object Object],[object Object],[object Object]
UX is important too. Pay attention to it. ,[object Object],[object Object],[object Object],[object Object]
Lesson from a shampoo bottle: Lather. Rinse. Repeat.
[object Object],[object Object],[object Object],[object Object]

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Lessons From Non-Profit