Hear from the DAM experts at TBWA, a leading international advertising agency, and learn how they put their digital assets to work by leveraging the Nuxeo Platform for digital asset management. Watch the webinar on demand: http://www.nuxeo.com/resources/tbwa-manages-global-digital-media-with-nuxeo/

1. 5 Ways to Transform Your Digital
Content into Digital Assets
WEBINAR
with Guest Speakers from TBWA

2. Presented By:
Stefan Born
IT Director Germany & CEE
TBWA Worldwide
Andy McCown
Senior Software Developer & Development Team Lead
TBWA Worldwide
Mike Urbonas
Director, Product Marketing
Nuxeo

3. Why we’re here
• We believe content is at the very core of
business success. If something can’t easily be
expressed as content, you can’t share it and you
can’t act on it.
• We also believe that legacy tools make it
needlessly difficult to understand, share and
act upon key aspects of business processes.

4. Why we’re here
• Our mission is to maximize the value of your
enterprise content, customized to your unique
business workflows and logic.
• We do this through our Nuxeo Platform,
providing cloud-ready content-focused
applications, providing maximized flexibility,
extensibility, scalability and ease of use.

5. When is an asset not really an asset?
Answer:
When the asset incurs
significant costs, but
does not provide
meaningful value.

6. What about your digital “assets”?

7. Poll Question
What prevents your organization from effectively
leveraging your digital assets?
a. We do not have a DAM system
b. Hard to find assets/inadequate search capabilities
c. Our current DAM system is not user friendly
d. We have silos of asset repositories
e. We cannot easily integrate content stored in Google Drive,
Dropbox, etc.
f. People are still storing assets on local hard drives

8. Poll Results
What prevents your organization from effectively
leveraging your digital assets?
We do not have a DAM system
Hard to find assets/inadequate search capabilities
Our current DAM system is not user friendly
We have silos of asset repositories
We cannot easily integrate content stored in Google Drive, Dropbox, etc.
People are still storing assets on local hard drives
52%
57%
29%
43%
33%
62%

9. “Digital content [do not] transform into digital
assets [until] organizations make them easily
identifiable, searchable and available in real time
to those who need them.
“Market competitors who can achieve digital
asset status quickly improve their odds of winning
in today’s fast-moving, multichannel marketing and
sales environment.
Gleanster, Gleansight Benchmark Report - Digital Asset Management (2014)

10. Global Adaptation Management
A Case of Applied Business Technology
Presented By: Stefan Born & Andy McCown of TBWA
Please watch the video for details

11. Presentation Wrap Up
Followed by Q&A

12. From Digital Content to Digital Assets
Look for enterprise-class DAM that...
1. utilizes content as digital objects and not as just
files
2. provides a highly customizable content model to
match precise needs
3. enables integration of workflow logic within your
digital assets
4. offers maximized future-proof flexibility and
extensibility (e.g., integrating cloud-based content)
5. provides all this and more at enterprise scale, with
cloud-ready deployment

13. Nuxeo Customers…

14. @Nuxeo
Does Nuxeo offer a trial of the platform
for evaluation?
Q&A

15. @Nuxeo
What integrations does Nuxeo offer to
connect with other systems? For
example, with a web content
management (WCM) system?
Q&A

16. @Nuxeo
Are there any free resources to learn
Nuxeo Studio that you recommend?
Q&A

17. Q&A
@Nuxeo
Search is a big distinguisher for DAM.
How does Nuxeo view search, and what
are the strengths of its search functions
from a DAM perspective?

18. Q&A
@Nuxeo
From an end-user’s perspective
regarding the search feature: what
would you say is a fair number content
item results that would be enough to
find what we need, without having way
too many to search through?

19. Q&A
@Nuxeo
Is Nuxeo available in the cloud or
on-premises?

20. Q&A
@Nuxeo
Can the Nuxeo Platform handle
multi-lingual search?

21. Additional Resources
● Nuxeo University - university.nuxeo.io
○ Free online training videos to learn Nuxeo Studio
● Nuxeo Resources – nuxeo.com/resources
○ White papers
○ Technical briefs
○ Videos
● Documentation – doc.nuxeo.com
o Quick start guides
o User, admin and developer documentation
o Tutorials
o Examples

22. Thank You!
@Nuxeo
Stefan Born
IT Director Germany & CEE
TBWA Worldwide
Andy McCown
Senior Software Developer & Development Team Lead
TBWA Worldwide
Mike Urbonas
Director, Product Marketing
Nuxeo