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Nikolos Tesseyman DSMR 211-001Design Approach
Brand Objectives -
Veterans helping veterans
All branches of the military
Very broad community of support Reach a large audience of non-
veterans Clear information
Emphasize success and positivity Create a stress free environment
Design Objective Statement -
Make an all-encompassing design that reflects all branches of the
military equally. Laurel leaves represent a nurturing community and
stress free environment, while stars and logo give a straightforward,
clear message of who they are and whom they represent.
Proposed Typefaces -
Font 1: Bernard MT Condensed
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Font 2: Minion Pro Bold Condensed
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx
Yy Zz
Color Palette-
THE
VETERANS
GROUP
Community of the Brave
Nikolos Tesseyman DSMR 211-001Postcard 1
THE
VETERANS
GROUP
Community of the Brave
Join Independence Blue Cross in supporting
The Veterans Group in their important work!
Learn how you can help
Contact Matt Dunphy at 610-800-4906 or mdunphy@theveteransgroup.org
The Veterans Group is committed to the health and wellness of Veterans.
Our homes, located near Center City Philadelphia, provide homeless
Veterans with food, shelter, case management, and support services.
• Safe, secure, and healthy housing, 365 days per year
• Three nutritious meals daily
• Access to in-house counseling and education programs
• A new Wellness and Learning Center made possible through the
generosity of Independence Blue Cross
• Local transportation
Independence Blue Cross is an independent licensee of the Blue Cross and Blue Shield Association. 17552 2013-1252 10/13
PRINTED BY A SERVICE DISABLED
VETERAN OWNED SMALL BUSINESS
Proudly Supported by
Nikolos Tesseyman DSMR 211-001Postcard 2
Proudly Supported by
THE
VETERANS
GROUP
Community of the Brave
Join Independence Blue Cross in supporting
The Veterans Group in their important work!
Learn how you can help
Contact Matt Dunphy at 610-800-4906 or mdunphy@theveteransgroup.org
The Veterans Group is committed to the health and wellness of Veterans.
Our homes, located near Center City Philadelphia, provide homeless
Veterans with food, shelter, case management, and support services.
• Safe, secure, and healthy housing, 365 days per year
• Three nutritious meals daily
• Access to in-house counseling and education programs
• A new Wellness and Learning Center made possible through the
generosity of Independence Blue Cross
• Local transportation
Independence Blue Cross is an independent licensee of the Blue Cross and Blue Shield Association. 17552 2013-1252 10/13
PRINTED BY A SERVICE DISABLED
VETERAN OWNED SMALL BUSINESS
Nikolos Tesseyman DSMR 211-001Facebook Banner
Nikolos Tesseyman DSMR 211-001Website Protoype (Home Page Only)
About Us Veteran’s Services Events Gallery Contact Us
OUR MISSION...
Hicti sundipi ciissim volute vellore perferum fugit quam,
sant, inveratio et, sitem ex eatur, nonse ditat deri officiur sendicilis
nobis suntiis alitatem ex ende expeditas doluptur alique pere, imod
quia sintinist exceria ex es eles dis dolupis dolum quo dentur, totata-
ti cor maximin cimpos imi, od excea sed moluptiunt esto te dolup-
tio illaccus delliquia conecesseque pos vollor sae corit que imusapi
sinullest ero voluptam iliquam doluptam ute necte endist parum
essit vendae natibusam facest, iduntiost hitatemodit rest, occabo. Sa
sum ius audae proratur aut essi blatum facid erum rehent doloren
dictureste re soloreh enditatist imin culland aepuda ilitia volorum
quundunto tet pore nonsequis cone vent facepro cust, quam facid
maiorro int, inum aut alibus, omnimporum elit facea con repero et
aut ulparuptinum ipsum nim natem et dolectur sequid mincipsa-
ment volupta taquunt magnate mpelignim ullabo. Pelita aut ut laut
que que etur? Quis sitis esto intio eatus dem comnime ndandis
culliquam sinveliquam rem doluptat hic temquis aut voloriam, con
peresedi none pore nati cuptatur?
Ic tem is reptatur, sitem qui remquas siminimpos autat.
Rovit fugit ommo te dollo et int ventotaspe eos dolenditius ut ant
utem illupta tibus, se vollend igeniet quossim aximperia quidella
volorpo rerunt, volorae con corenimpore lia net min ea aut volor-
porro doluptas eum fugitis minctum et antiate intum quae nulpa
audi consequat ut aut doles perera nimporr umquunt, ad quiate
rem. Dellacc aborit alitati scipitatia culparum conectur? Quiatu-
rit optam hil in nistis eic tem expe sin nonse periatur res ventibus
endita volore con es pa iducitia cum vel il millecae pro tes sae
perum lacerit remporio blabore, ipid enis doluptiant, qui officatqui
blaborectem. Neque qui am id quas magnatur as porat.
Lab ipsam et rersperum eosape plis rempellab ilitia neces imagnis.
CONTACT US:
FOLLOW US:
We thank you
for your
support!
THE
VETERANS
GROUP
Community of the Brave
Nikolos Tesseyman DSMR 211-001T-Shirt (Front and Back)
Community
of the
Brave
FRONT
BACK
THE
VETERANS
GROUP
BACK
Nikolos Tesseyman DSMR 211-001
The Veterans Group
3209 Baring Street
Philadelphia, PA 19104
215-222-4379 – office
215-222-4399 – fax
mdunphy@theveteransgroup.org
THE
VETERANS
GROUP
Community of the Brave
The Veterans Group
3209 Baring Street Philadelphia, PA 19104
215-222-4379 – office 215-222-4399 – fax
mdunphy@theveteransgroup.org
THE
VETERANS
GROUP
Community of the Brave
Stationery Options
Nikolos Tesseyman DSMR 211-001
THE
VETERANS
GROUP
Community of the Brave
Matthew Dunphy
Executive Director
mdunphy@theveteransgroup.org
215-222-4379 – Office
215-222-4399 – Fax
3209 Baring Street
Philadelphia, PA 19104
Matthew Dunphy
Executive Director
mdunphy@theveteransgroup.org
215-222-4379 – Office
215-222-4399 – Fax
3209 Baring Street
Philadelphia, PA 19104
THE VETERANS GROUP
THE
VETERANS
GROUP
Community of the Brave
Business Card Options

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Nikolos Tesseyman_Final

  • 1. Nikolos Tesseyman DSMR 211-001Design Approach Brand Objectives - Veterans helping veterans All branches of the military Very broad community of support Reach a large audience of non- veterans Clear information Emphasize success and positivity Create a stress free environment Design Objective Statement - Make an all-encompassing design that reflects all branches of the military equally. Laurel leaves represent a nurturing community and stress free environment, while stars and logo give a straightforward, clear message of who they are and whom they represent. Proposed Typefaces - Font 1: Bernard MT Condensed Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz Font 2: Minion Pro Bold Condensed Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz Color Palette- THE VETERANS GROUP Community of the Brave
  • 2. Nikolos Tesseyman DSMR 211-001Postcard 1 THE VETERANS GROUP Community of the Brave Join Independence Blue Cross in supporting The Veterans Group in their important work! Learn how you can help Contact Matt Dunphy at 610-800-4906 or mdunphy@theveteransgroup.org The Veterans Group is committed to the health and wellness of Veterans. Our homes, located near Center City Philadelphia, provide homeless Veterans with food, shelter, case management, and support services. • Safe, secure, and healthy housing, 365 days per year • Three nutritious meals daily • Access to in-house counseling and education programs • A new Wellness and Learning Center made possible through the generosity of Independence Blue Cross • Local transportation Independence Blue Cross is an independent licensee of the Blue Cross and Blue Shield Association. 17552 2013-1252 10/13 PRINTED BY A SERVICE DISABLED VETERAN OWNED SMALL BUSINESS Proudly Supported by
  • 3. Nikolos Tesseyman DSMR 211-001Postcard 2 Proudly Supported by THE VETERANS GROUP Community of the Brave Join Independence Blue Cross in supporting The Veterans Group in their important work! Learn how you can help Contact Matt Dunphy at 610-800-4906 or mdunphy@theveteransgroup.org The Veterans Group is committed to the health and wellness of Veterans. Our homes, located near Center City Philadelphia, provide homeless Veterans with food, shelter, case management, and support services. • Safe, secure, and healthy housing, 365 days per year • Three nutritious meals daily • Access to in-house counseling and education programs • A new Wellness and Learning Center made possible through the generosity of Independence Blue Cross • Local transportation Independence Blue Cross is an independent licensee of the Blue Cross and Blue Shield Association. 17552 2013-1252 10/13 PRINTED BY A SERVICE DISABLED VETERAN OWNED SMALL BUSINESS
  • 4. Nikolos Tesseyman DSMR 211-001Facebook Banner
  • 5. Nikolos Tesseyman DSMR 211-001Website Protoype (Home Page Only) About Us Veteran’s Services Events Gallery Contact Us OUR MISSION... Hicti sundipi ciissim volute vellore perferum fugit quam, sant, inveratio et, sitem ex eatur, nonse ditat deri officiur sendicilis nobis suntiis alitatem ex ende expeditas doluptur alique pere, imod quia sintinist exceria ex es eles dis dolupis dolum quo dentur, totata- ti cor maximin cimpos imi, od excea sed moluptiunt esto te dolup- tio illaccus delliquia conecesseque pos vollor sae corit que imusapi sinullest ero voluptam iliquam doluptam ute necte endist parum essit vendae natibusam facest, iduntiost hitatemodit rest, occabo. Sa sum ius audae proratur aut essi blatum facid erum rehent doloren dictureste re soloreh enditatist imin culland aepuda ilitia volorum quundunto tet pore nonsequis cone vent facepro cust, quam facid maiorro int, inum aut alibus, omnimporum elit facea con repero et aut ulparuptinum ipsum nim natem et dolectur sequid mincipsa- ment volupta taquunt magnate mpelignim ullabo. Pelita aut ut laut que que etur? Quis sitis esto intio eatus dem comnime ndandis culliquam sinveliquam rem doluptat hic temquis aut voloriam, con peresedi none pore nati cuptatur? Ic tem is reptatur, sitem qui remquas siminimpos autat. Rovit fugit ommo te dollo et int ventotaspe eos dolenditius ut ant utem illupta tibus, se vollend igeniet quossim aximperia quidella volorpo rerunt, volorae con corenimpore lia net min ea aut volor- porro doluptas eum fugitis minctum et antiate intum quae nulpa audi consequat ut aut doles perera nimporr umquunt, ad quiate rem. Dellacc aborit alitati scipitatia culparum conectur? Quiatu- rit optam hil in nistis eic tem expe sin nonse periatur res ventibus endita volore con es pa iducitia cum vel il millecae pro tes sae perum lacerit remporio blabore, ipid enis doluptiant, qui officatqui blaborectem. Neque qui am id quas magnatur as porat. Lab ipsam et rersperum eosape plis rempellab ilitia neces imagnis. CONTACT US: FOLLOW US: We thank you for your support! THE VETERANS GROUP Community of the Brave
  • 6. Nikolos Tesseyman DSMR 211-001T-Shirt (Front and Back) Community of the Brave FRONT BACK THE VETERANS GROUP BACK
  • 7. Nikolos Tesseyman DSMR 211-001 The Veterans Group 3209 Baring Street Philadelphia, PA 19104 215-222-4379 – office 215-222-4399 – fax mdunphy@theveteransgroup.org THE VETERANS GROUP Community of the Brave The Veterans Group 3209 Baring Street Philadelphia, PA 19104 215-222-4379 – office 215-222-4399 – fax mdunphy@theveteransgroup.org THE VETERANS GROUP Community of the Brave Stationery Options
  • 8. Nikolos Tesseyman DSMR 211-001 THE VETERANS GROUP Community of the Brave Matthew Dunphy Executive Director mdunphy@theveteransgroup.org 215-222-4379 – Office 215-222-4399 – Fax 3209 Baring Street Philadelphia, PA 19104 Matthew Dunphy Executive Director mdunphy@theveteransgroup.org 215-222-4379 – Office 215-222-4399 – Fax 3209 Baring Street Philadelphia, PA 19104 THE VETERANS GROUP THE VETERANS GROUP Community of the Brave Business Card Options