1. Nikolos Tesseyman DSMR 211-001Design Approach
Brand Objectives -
Veterans helping veterans
All branches of the military
Very broad community of support Reach a large audience of non-
veterans Clear information
Emphasize success and positivity Create a stress free environment
Design Objective Statement -
Make an all-encompassing design that reflects all branches of the
military equally. Laurel leaves represent a nurturing community and
stress free environment, while stars and logo give a straightforward,
clear message of who they are and whom they represent.
Proposed Typefaces -
Font 1: Bernard MT Condensed
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Font 2: Minion Pro Bold Condensed
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx
Yy Zz
Color Palette-
THE
VETERANS
GROUP
Community of the Brave
2. Nikolos Tesseyman DSMR 211-001Postcard 1
THE
VETERANS
GROUP
Community of the Brave
Join Independence Blue Cross in supporting
The Veterans Group in their important work!
Learn how you can help
Contact Matt Dunphy at 610-800-4906 or mdunphy@theveteransgroup.org
The Veterans Group is committed to the health and wellness of Veterans.
Our homes, located near Center City Philadelphia, provide homeless
Veterans with food, shelter, case management, and support services.
• Safe, secure, and healthy housing, 365 days per year
• Three nutritious meals daily
• Access to in-house counseling and education programs
• A new Wellness and Learning Center made possible through the
generosity of Independence Blue Cross
• Local transportation
Independence Blue Cross is an independent licensee of the Blue Cross and Blue Shield Association. 17552 2013-1252 10/13
PRINTED BY A SERVICE DISABLED
VETERAN OWNED SMALL BUSINESS
Proudly Supported by
3. Nikolos Tesseyman DSMR 211-001Postcard 2
Proudly Supported by
THE
VETERANS
GROUP
Community of the Brave
Join Independence Blue Cross in supporting
The Veterans Group in their important work!
Learn how you can help
Contact Matt Dunphy at 610-800-4906 or mdunphy@theveteransgroup.org
The Veterans Group is committed to the health and wellness of Veterans.
Our homes, located near Center City Philadelphia, provide homeless
Veterans with food, shelter, case management, and support services.
• Safe, secure, and healthy housing, 365 days per year
• Three nutritious meals daily
• Access to in-house counseling and education programs
• A new Wellness and Learning Center made possible through the
generosity of Independence Blue Cross
• Local transportation
Independence Blue Cross is an independent licensee of the Blue Cross and Blue Shield Association. 17552 2013-1252 10/13
PRINTED BY A SERVICE DISABLED
VETERAN OWNED SMALL BUSINESS
5. Nikolos Tesseyman DSMR 211-001Website Protoype (Home Page Only)
About Us Veteran’s Services Events Gallery Contact Us
OUR MISSION...
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CONTACT US:
FOLLOW US:
We thank you
for your
support!
THE
VETERANS
GROUP
Community of the Brave
6. Nikolos Tesseyman DSMR 211-001T-Shirt (Front and Back)
Community
of the
Brave
FRONT
BACK
THE
VETERANS
GROUP
BACK
7. Nikolos Tesseyman DSMR 211-001
The Veterans Group
3209 Baring Street
Philadelphia, PA 19104
215-222-4379 – office
215-222-4399 – fax
mdunphy@theveteransgroup.org
THE
VETERANS
GROUP
Community of the Brave
The Veterans Group
3209 Baring Street Philadelphia, PA 19104
215-222-4379 – office 215-222-4399 – fax
mdunphy@theveteransgroup.org
THE
VETERANS
GROUP
Community of the Brave
Stationery Options
8. Nikolos Tesseyman DSMR 211-001
THE
VETERANS
GROUP
Community of the Brave
Matthew Dunphy
Executive Director
mdunphy@theveteransgroup.org
215-222-4379 – Office
215-222-4399 – Fax
3209 Baring Street
Philadelphia, PA 19104
Matthew Dunphy
Executive Director
mdunphy@theveteransgroup.org
215-222-4379 – Office
215-222-4399 – Fax
3209 Baring Street
Philadelphia, PA 19104
THE VETERANS GROUP
THE
VETERANS
GROUP
Community of the Brave
Business Card Options