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The art of paid search

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The art of paid search

  1. 1. PaidSearch
  2. 2. • • • •
  3. 3. • Search Query • Quality CompellingLanding Page Ad Copy • • • Matching & Competitive Offer
  4. 4. • • +hipster +glasses hipster glasses online• • hipster glasses hipster glasses
  5. 5. - Capture queries with broad match modified-> Find queries that convert-> Build out exact match keyword in single keyword ad group-> Customize ad text Connect the dots
  6. 6. Customizedlanding page
  7. 7. • • •• • • •
  8. 8. ••• • • • •• • • •

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