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The art of paid search
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The art of paid search
1.
2.
3.
Paid Search
4.
5.
6.
7.
8.
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• • •
9.
•
Search Query • Quality Compelling Landing Page Ad Copy • • • Matching & Competitive Offer
10.
•
• +hipster +glasses hipster glasses online • • hipster glasses hipster glasses
11.
- Capture queries
with broad match modified -> Find queries that convert -> Build out exact match keyword in single keyword ad group -> Customize ad text Connect the dots
12.
Customized landing page
13.
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• • • • • •
14.
15.
• • •
• • • • • • • •
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