Branded Sales Playbooks for Loan Officers

SCRIPTS, POSTS, SHAREABLES,
TEMPLATES, AND MORE!
Guide to
Fall
SPONSORED BY
SAMPLE LENDER
SAMPLE BANK & LOAN

Introduction
AUTUMN IS A GREAT TIME
TO ENGAGE YOUR CLIENTS
As the leaves turn from green to gold and the weather cools down, your clients'
relationships to their homes changes as well.
They'll spend more time in doors, require more protection from the elements, and
have important tasks around the property.
It's also a time when many homeowners solidify plans for buying or listing the
following spring. Are you going to be the first agent they think of?
Stay top of mind as the leaves fall down.
DON'T HAVE A NETWORK? CREATE ONE AT MYHOMEPRONETWORK.COM/START
Copyright My Home Pro Network 2016
Infographic: 10 Ways to Prepare a Home for Fall
Article: 10 Ways to Prepare a Home for Fall
Checklist: 10 Reminders to Give Your Clients
Your Network: 5 Home Pros to Share this Fall
Social Media: 9 Posts to Engage Your Followers Today
Email Template: Add Value with Our Fall Letter
Phone Script: Start Warm Conversations with our Proven Script
Engage your Clients with these tools:
If you use all the tools in this guide, we guarantee that you'll have more
conversations and generate leads this season!

About the Sponsor
SAMPLE LENDERI
SAMPLE BANK & LOAN
Suspendisse accumsan eros eu elementum viverra. Donec
pharetra lorem at nunc molestie, a luctus felis dignissim. Sed
luctus, arcu et elementum lobortis, metus mi efficitur nulla, in
varius leo turpis eget mauris. Suspendisse non congue lacus.
Fusce tincidunt varius pretium. Proin a libero egestas erat
porttitor feugiat sed eu ligula.
Ut tristique, lacus in iaculis tempor, metus mi mattis velit,
posuere porttitor purus nulla ac tortor. Vestibulum vehicula
gravida pulvinar. Vestibulum at finibus est, in egestas lectus.
In tortor libero, pulvinar quis convallis quis, interdum sed
tortor. Praesent aliquet mi ex. Integer venenatis laoreet risus.
Nullam in nibh mattis, sollicitudin mauris a, iaculis nunc. Sed
vestibulum in eros et egestas.
Curabitur sagittis dolor at orci iaculis mattis. Vestibulum quis
dolor et urna dictum ullamcorper eu eu lorem. Quisque quis
diam ornare, varius mi eget, ornare lacus. Sed rutrum sagittis
urna, vitae convallis libero interdum vel. Vestibulum eu urna
sit amet tortor ultrices ultrices. Integer feugiat eu risus sed
efficitur.
Nunc non tellus elit. Praesent elit enim, molestie a eros et,
vestibulum lobortis massa. Sed tortor lectus, commodo non
ultricies sed, rutrum sit amet orci. Vivamus fringilla sit amet
libero id venenatis. Lorem ipsum dolor sit amet, consectetur
adipiscing elit.
NMLS #12345
123 Main St.
Boston, MA 02134
Phone: (555) 555-1234
Cell: (555) 123-5555
Email: lender@sample.com

Infographic
10 WAYS TO PREPARE YOUR HOME
FOR FALL
TO VIEW AND DOWNLOAD THIS INFOGRAPHIC GO TO:
HTTP://BLOG.MYHOMEPRONETWORK.COM/?P=1919

Article
10 REMINDERS TO GIVE
YOUR CLIENTS
While raking the leaves in your yard, take the time out to trim the dead branches off the trees
in your yard and clean up any large bushes. If you have large or high up branches that need
trimming, hire your preferred landscaper or certified arborist to cut them down.
Make sure your favorite patio set lasts as long as possible by bringing it into a garage or
basement for the colder months. At the very least you should protect it with a tied down tarp
to keep it from warping or fading during winter.
Close off any shut-off valves, drain excess water from the faucet, or upgrade to a freezeproof
system to keep the pipes from freezing. Store your hoses in the garage to keep them
protected and consider covering the faucet head for an added layer of protection.
Make sure your heating works before you need it! Have an HVAC specialist come and inspect
your heating system to make sure you won’t encounter any problems when the time comes
for you to turn it on.
With windier days and leaves falling you want to keep the gutters as free from clutter as
possible. If you don’t want to get up on the ladder have a landscaper come and clean them out
for you.
CONT. ON NEXT PAGE
1. TRIM BACK BRANCHES AND BUSHES
2. BRING SUMMER FURNITURE INDOORS
3. WINTERIZE YOUR OUTDOOR FAUCETS
4. HAVE YOUR HEATING SYSTEM LOOKED AT
5. CLEAN OUT GUTTERS AND DOWNSPOUTS

10 REMINDERS TO GIVE
YOUR CLIENTS
Protect your home from any cold drafts by inspecting your doors and windows for any cracks
or broken seals and caulking around the frames.
This simple task can protect you from the headache of dealing with mice and other pests.
Make sure you vacuum out any crumbs and wipe down the shelves to deter any hungry
rodents.
Inspect the different parts of the chimney to make sure they're free of any creosote buildup. If
you’re not sure what to look for have a trusted chimney sweep take a look and address any
problems.
Look for any loose shingles and discoloration. Go into your crawlspace or attic and check for
any wet spots. Follow our guide and contact a roofer if you see any potential problems.
Test your smoke detectors and make sure your fire extinguishers aren’t expired to keep
yourself and your family safe in the case of an emergency. Make sure you have a working
carbon monoxide alarm. If need be, install more smoke and carbon monoxide alarms to
protect all areas of your home.
6. CAULK AROUND WINDOWS AND DOORS
7. CLEAN OUT YOUR PANTRY
8. KEEP YOUR CHIMNEY CLEAN
9. INSPECT YOUR ROOF
10. TEST SMOKE DETECTORS
TO SHARE THIS ARTICLE WITH YOUR CLIENTS
VISIT HTTP://BLOG.MYHOMEPRONETWORK.COM/?P=1913
cont.

Checklist
SHARE TO HELP YOUR CLIENTS
PREPARE FOR WINTER!
Standing water can freeze and crack drip-irrigation tubing.
If rainfall pools on the grass, it's time to aerate compressed soil so water and
nutrients can reach the roots. A garden fork is fine for a small yard, but larger lawns
may need a walk-behind aerator.
AERATE THE LAWN
FEED THE GRASS
Grass roots keep growing until the ground temperature falls below 40 degrees, so fall
is a great time to fertilize lawns in order to encourage roots that turn green earlier in the
spring.
MOW THE LAWN (ONE LAST TIME)
You can cut lower (1 1/14 inch) for the last cut of the season. Disease and fallen leaves
like taller grass, just make sure not to cut too low, grass gets nutrients from the blade!
COLLECT FALLEN LEAVES
You can create a simple composter using a chicken wire pen. Flip the leaves a few
times during the winter months and use the "black gold" in your garden and flower
beds.
PLANT SHRUBS
Planting in the early fall gives the plants a head start at establishing roots in the
season's cool, moist soil.
TRIM DEAD LIMBS
Lifeless branches can succumb to winter snow and winds, endangering you and your
home. Call pros for big jobs and protect small trees by cutting cracked, loose, and
diseased limbs close to the trunk.
CUT BACK PERENNIALS
Remove older annuals, as well as the snails and slugs that feed on them and breed in
fall. Trim plants down to the ground to provide more energy to the roots.
MULCH YOUNG PLANTS
Give new beds a layer of mulch after a light frost, but before the ground freezes.
DRY OUT DRIP SYSTEMS

Home Pros
5 HOME PROS TO SHARE THIS FALL
People spend more time inside than out as the weather cools down, and so too do wild animals. Mice,
raccoons, skunks, and reptiles may seek the same shelter as your clients. As Modern Pest Services in
Maine tells us, they may be cute, but they can damage property and spread disease. A pest control
specialist can help inspect for critters, remove them humanely, and offer preventative solutions for the
future.
As summer winds down, windows will be cracked open through October. When the cold weather hits,
though, many homeowners turn on the heat until April. Heating comes in many varieties—from wood
pellets to propane to gas to electric—so make sure you have the right person for each of your clients.
Whether for emergency routine inspections or emergency repairs, your references will help your clients
get through the winter!
Fall got its name for a reason! And as leaves across the country fall onto the yards of homeowners,
many homeowners struggle to keep up. A professional landscaping crew can save a lot of time and
shoulder muscles. Many landscapers also offer preventative tree trimming and winterizing of shrubs
and gardens.
Clogged gutters are a disaster waiting to happen. If water collects in the gutters without properly
draining, the weight could tear the gutters down. If that water is allowed to freeze, then the problem
could be worse—as the ice expands it may damage the gutters beyond repair! Gutter services often
offer power-washing and roof cleaning as well, so make sure you have one to share with your clients!
Speaking of disasters waiting to happen: A clogged or untreated flue can literally burn a house down.
Make sure that your clients have their chimneys inspected and cleaned—especially new homeowners
who are using a fireplace for the first time. Sharing a reliable chimney sweep, like A Merrie Sweep in
Portsmouth, NH, from your Home Pro Network is the best way to help!
PEST CONTROL SPECIALIST
HEATING PROFESSIONAL
LANDSCAPER
GUTTER CLEANING
CHIMNEY SWEEP
Don't see these pros in your network?
Add them by using the search feature!

Social Media
9 FREE POSTS AND IMAGES TO SHARE
Text: After the End of Summer picnics have
ended, bring in your patio furniture to
protect it from the colder weather!
Text: No weekend plans? Why not spend
some time trimming back dead branches
and bushes in your yard? I have great
landscapers who can help get the job
done quickly! (link to your network)
Text: Nobody wants a leaky roof. If you
found some leaks, cracks or missing
shingles I know some great roofers who can
fix it! (link to your network)
To download full sized images visit
blog.myhomepronetwork.com

Social Media
Text: Did you know: cleaning out your
gutters regularly can prevent leaking, mold,
and other frustrating problems!
Text: Feeling a draft that chills you to the bone
might mean you live in a haunted house OR it
might mean you have some cracks that need
caulking. Check your windows and doors
before you get the chills.
Text: Getting your chimney cleaned not only
makes your fireplace more efficient, it can
also help prevent a house fire! Make sure you
reach out to a chimney sweep before you
cozy up next to the fireplace. (link to your
network).

Social Media
Text: Keeping your pantry free from
crumbs, ripped boxes and spills helps
prevent mice and other pests from
becoming unwanted tenants. Need an
exterminator? I know great local pest
removal specialists! (link to your
network)
Text: Home Maintenance Tip: test your
smoke detectors and carbon monoxide
alarms and make sure your fire extinguisher
hasn’t expired so you can protect your
home in case of an emergency.
Text: Before the first frost have an
HVAC specialist come in and check out
your home heating system! Not sure
who to call? I have connections to great
local professionals! (link to your
network)

E-Mail
ENGAGE YOUR CLIENTS WITH THIS
FALL E-MAIL TEMPLATE
Hi ______!
I hope you’re enjoying the fall weather. With the changing leaves and cool air, new chores
and projects seem to pop up around your home. To make sure you’re ready for winter, I
made a helpful checklist so you know where to get started!
I also created a Home Pro Network so you know who to call! My Home Pro Network
contains local home professionals I know and trust. Need any of these services?
Landscaping
Roofing
Gutter Cleaning
Chimneys
Tree Removal/Trimming
Painting
You can see My Home Pro Network by clicking here: [Insert Link] If you reach out, be sure
to mention my name!
I hope that you can share My Home Pro Network with family and friends, and don’t
hesitate to suggest new local professionals! And of course, please think of me if you or
someone you know is thinking of buying or selling a home.
Thanks!
[Your Name and Contact Information]
Copy the text into an email.. Make sure to include
the checklist a link to your network!

Phone Script
CALL YOUR CLIENTS AND USE THIS
FALL PHONE SCRIPT
Hi __________ !
It’s [your name] from [your real estate office]. I hope you’re enjoying this cooler weather!
I’m calling to see if I can help you out. Do you need a hand with any projects around the
home this fall?
(Wait for response)
If yes: Oh great! I have an online network of area home service providers I work with
and trust, such as landscapers, gutter removal, chimney sweeps, and other pros who
can help out this time of year. Do you want me to send you a link?
(Wait for response)
Sounds good! I’ll send that over to you now. Be sure to mention my name when you
give them a call! While I have you on the phone, do you know anyone looking to buy or
sell a home?
If no: Well, if you ever need some trusted service providers to help out–chimney
sweeping, gutter cleaning, that kind of thing–I have a network of home professionals
who I work with that I’d be happy to share with you! Would that be useful to you?
(Wait for response)
Great! I’ll send you a link to my network so you can take a look at some of my
recommended vendors. While I have you on the phone, do you know anyone looking to
buy or sell a home?
Drive engagement by connecting with your clients over
the phone. Make sure you follow up with an e-mail!

Guide to
Thanksgiving
Sponsored By:
Sample Lender
Sample Bank & Loan

About the sponsor
luctus, arcu et elementum lobortis, metus mi efficitur nulla, in
varius leo turpis eget mauris. Suspendisse non congue lacus.
Fusce tincidunt varius pretium. Proin a libero egestas erat
porttitor feugiat sed eu ligula.
gravida pulvinar. Vestibulum at finibus est, in egestas lectus. In
tortor libero, pulvinar quis convallis quis, interdum sed tortor.
Praesent aliquet mi ex. Integer venenatis laoreet risus. Nullam
in nibh mattis, sollicitudin mauris a, iaculis nunc. Sed
vestibulum in eros et egestas.
Curabitur sagittis dolor at orci iaculis mattis. Vestibulum quis
dolor et urna dictum ullamcorper eu eu lorem. Quisque quis
diam ornare, varius mi eget, ornare lacus. Sed rutrum sagittis
urna, vitae convallis libero interdum vel. Vestibulum eu urna sit
amet tortor ultrices ultrices. Integer feugiat eu risus sed
efficitur.
adipiscing elit.

Sample LENDER
Sample bank & Loan
NMLS #12345
123 Main St. Boston, MA 02134
Phone: (555) 555-1234
Cell: (555) 123-5555

Introduction
Few holidays demand more of a home than Thanksgiving: Every
kitchen appliance will be put to use, all seats in the living room
will be taken, and every guest bed and sleeper couch will be
occupied.
If only for a day, a home's capacity for entertaining and housing
is put to the test. The same goes for the homeowner! The
demands of entertaining can cause stress and frustration for
even the most gracious hosts.
This ebook contains sharable articles, infographics, scripts, and
more to help you help your clients and friends. Use these
resources alongside your Home Pro Network to start
conversations, establish goodwill, and strengthen relationships.
This season, help your friends and clients have a pleasant and
joyful holiday by providing the professional support only a true
Home Pro can provide.
earn your Clients' Thanks

ARTicle
Thanksgiving and other winter holidays means hosting gatherings and spending time
with family. It can often be stressful trying to find the space for houseguests to be
comfortable during a holiday party. Follow these simple tips to maximize the space in
your home!
Refrain from pushing furniture against the walls
While pushing everything to the outskirts of a room may seem like it adds more
space, it really just creates more room on the floor, making it awkward for eating
and socializing. Strategically placing seating and tables throughout the room can
add more social space without looking cluttered, just make sure your guests have
room to walk.
Give furniture multiple purposes
Soft surfaces, such as ottomans, footstools, and poufs can double as seating in a
pinch. Any hard surface can easily become a stand in for a table by placing coasters
and trays on top of them. Place pillows on the floor around a low coffee table for a
cozy seating arrangement.
Place tables at an angle
Longer tables can crowd a room. Maximize the space by placing tables at a diagonal
(the longest distance across a room). This makes it easier for guests to move around
and helps the room look bigger.
How to add More Space for the holidays

ARTicle
Keep it moving
Make the transition from hors d'oeuvres to dinner to socializing easy by moving
around furniture in between courses. This becomes a relatively simply task by
placing casters under existing furniture or opting to buy furniture with wheels.
Use a dining table that has leaves or use multiple folding tables. Enlist the help of a
few guests to quickly rearrange furniture so the party can continue!
Declutter the walls
While this tip may not add more square footage to your space, it will help it feel a
lot larger. Let the room breathe by clearing shelves and countertops. Walls that
aren’t covered by knick knacks and art will give the illusion of more space, but
leave mirrors hanging (they’ll make the space seem bigger!)
Create a coatroom
Smaller apartments and homes may not have the luxury of having a large coat
closet for guests. Instead of filling up a coat rack or having jackets and purses
strewn around the room, opt to keep everything in one place. Avoid keeping coats
in a bedroom, guests will be more likely to hang around in there and they may
potentially snoop. Although unconventional, opt to place a coat rack inside of a
bathtub (essentially unused space during a party).
Don’t over decorate
It’s tempting to make a space festive for a holiday celebration, but unnecessary
decor can make a space cluttered. Create a simple centerpiece for dining or use a
festive table runner instead. Color coordinated napkins and disposable drinkware
give the event a holiday feel without using any decorations at all.
(cont.)
Click here to share!

INfographic
Click on the infographic to download and share
with your clients!

Phone script
Hi __________ !
It’s [your name] from [your real estate office]. I hope your November is going well! I’m
calling to see if I can help you out. I know this time around Thanksgiving and the
Holidays can sometimes be a little stressful. Do you need any help getting things done
around your home?
(Wait for response)
If yes: Oh great! I have an online network of area home service providers I work with and
trust, such as organizers, landscapers, chimney sweeps, and other pros who can help out
this time of year. Do you want me to send you a link?
(Wait for response)
Sounds good! I’ll send that over to you now. Be sure to mention my name when you give
them a call! While I have you on the phone, do you know anyone looking to buy or sell a
home?
If no: Well, if you ever need help for the holidays–-landscaping, organizing, interior design,
that kind of thing–-I have a network of home professionals who I work with that I’d be
happy to share with you! Would that be useful to you?
(Wait for response)
recommended vendors. While I have you on the phone, do you know anyone looking to
buy or sell a home?
Engage your past clients this fall by offering to help them complete home-related
chores. Be sure to send a follow-up email with a link to your Home Pro Network!
Click here to download this script!

e-mail template
Hi ______!
I hope you’re doing well! This time of year is always exciting, and I hope you’re
enjoying spending time with family and friends getting ready for the holidays! I
wanted to reach out and see if you needed any helping getting work done around
your home
I have created a Home Pro Network so you know who to call for just about
anything! My Home Pro Network contains local home professionals I know and
trust. I have service providers in my Network who specialize in the following:
Landscaping
HVAC
Gutter Cleaning
Chimneys
Tree Removal/Trimming
You can see My Home Pro Network by clicking here: [Insert Link] If you reach out,
be sure to mention my name!
I hope that you can share My Home Pro Network with family and friends, and don’t
hesitate to suggest new local professionals! And of course, please think of me if you
or someone you know is thinking of buying or selling a home.
Thanks!
Your Name and Contact Information]
Use this free Thanksgiving email template to add value to clients and engage your
sphere. Copy and paste the text below into an email draft and become the go-to local
resource for all things home. Make sure to include a link to your Home Pro Network!
Click Here to Download this Template!

SOCial Media Posts
Caption: Company coming for
Thanksgiving? Don’t worry about
getting your house in order for the
holiday, contact one of my local
professional organizers! (link to
your network)
Caption: Have some unwanted
guests at your holiday dinner?
Contact one of my local pest control
specialists to make sure you don’t
have any insect or rodent guests.
(link to your network)
Caption: If you’re sick of raking up
leaves in your yard, contact one of
my local landscapers! (link to your
network)
Use these social media posts to engage clients and share your
network! Click on each image to download it.

SOCial Media Posts (cont.)
Caption: Is your house as cold as
the turkey in the back of your
freezer? I know local HVAC
professionals that will help heat
up your home! (link to your
network)
Caption:Two places where mold
doesn’t belong: on your
Thanksgiving dinner and in your
home. If there’s mold in your house,
contact a local mold removal
specialist! (link to your network)
Caption: Make sure your home is
happy and safe this holiday season
by contacting a local home security
expert! (link to your network)

5 Home Pros to ADD
Why? As the weather gets colder, it’s important to free your chimney of any
debris and soot to prevent fires. (It also helps prepare for any December visitors
who may use it as an entrance).
Why? This is also a preventative measure. Encourage homeowners to get their
current systems checked out before running into any potential problems during
the winter.
Why? A plumber can do more than just unclog a toliet. Make sure homeowners
have one on hand in case of any frozen pipes, leaks, and waterflow issues.
Why? Between holiday decorations, gift giving, and visits from guests, it can be
tough to keep a home clean and organized. Hiring a professional organizer gets a
home ready for the holidays with less headaches.
Why? Homes are often targeted for burglaries during the holiday season.
Homeowners will want to take extra precautions to protect their home and
family. Remember: Home security isn't just alarms. There are numerous other
measures and an expert can help.
Chimney Sweep
HVAC Specialist
Plumber
Organizer
Home Security Expert

Resources
Software Training
Visit http://myhomepronetwork.youcanbook.me to register for a free online
software review session with the My Home Pro Network team.
Support
Need a little help? Have a quick question? Email
support@myhomepronetwork.com and we'll get back to you right away.
Blog
Like what you find in this ebook? We've got even more great content on our
blog! Visit http://blog.myhomepronetwork.com for more!
Sales Coaching
Want to sell more homes? We'll connect you with a My Home Pro Network
certified training partner in your area. Email mikep@myhomepronetwork.com.

GUIDE TO
the Holidays
SCRIPTS, TEMPLATES,
SOCIAL MEDIA, AND MORE
FOR REAL ESTATE AGENTS
Sponsored by Sample Lender of
Sample Bank & Loan

ABOUT THE
SPONSOR
luctus, arcu et elementum lobortis, metus mi efficitur nulla,
in varius leo turpis eget mauris. Suspendisse non congue
lacus. Fusce tincidunt varius pretium. Proin a libero egestas
erat porttitor feugiat sed eu ligula.
gravida pulvinar. Vestibulum at finibus est, in egestas lectus.
In tortor libero, pulvinar quis convallis quis, interdum sed
tortor. Praesent aliquet mi ex. Integer venenatis laoreet
risus. Nullam in nibh mattis, sollicitudin mauris a, iaculis
nunc. Sed vestibulum in eros et egestas.
Curabitur sagittis dolor at orci iaculis mattis. Vestibulum
quis dolor et urna dictum ullamcorper eu eu lorem. Quisque
quis diam ornare, varius mi eget, ornare lacus. Sed rutrum
sagittis urna, vitae convallis libero interdum vel. Vestibulum
eu urna sit amet tortor ultrices ultrices. Integer feugiat eu
risus sed efficitur.
adipiscing elit.
Sample Lender
Sample Bank & Loan
NMLS #12345
123 Main St.
Boston, MA 02134
Phone: (555) 555-1234
Cell: (555) 123-5555
Email:
lender@sample.com

INTRODUCTION
For real estate agents, December can seem like a quiet month. As
homeowners focus on the holidays and prepare for the new year, fewer
listings hit the market and fewer buyers request showings.
Consider this an opportunity. While another agent may take their foot
off the gas, now is the best time to establish goodwill outside of the
transaction.
These scripts, email templates, and resources focus less on buying and
selling, and more on the homeowner. Inside you'll find tips for holiday
safety, sharable winter home maintenance advice, and more.
By educating, empowering, and supporting your contacts during the
holiday season, you'll be top of mind when they look to buy or sell in
the coming months. Give to your contacts now, and they'll be sure to
give back later!
What can you give?

HOW TO USE
THIS GUIDE
Curate your Home Pro Network and share trusted home professionals and
home related content with your clients to drive engagement and generate
new leads and relationships.
Article: How to Keep Your Home Safe for the Holidays
Infographic: How to Keep Your Home Safe for the Holidays
Script: Start Warm Conversations with our Proven Script
Email Template: Add Value by Offering Home Assistance
Your Network: 5 Home Pros to Share this Fall
Need a Home Pro Network?
Create one at http://get.myhomepronetwork.com!
Engage your clients with these tools

ARTICLE
The holiday season is an exciting time for young and old, with family gatherings, decorations, and gift
giving. With a strong focus on family, it’s important to keep your home and loved ones safe this season.
The first step is understanding potential risks and knowing how to prevent any future problems.
Fires
When people think of holiday hazards, Christmas tree fires are the most common. While it isn’t
too common for a tree to catch fire, it’s important to take precautions to ensure that it doesn’t
pose a potential danger.
If it’s a real tree, keep it watered and away from the fireplace or heater.
Avoid leaving the lights on 24/7, and turn them off if you plan on being gone for a long
period of time.
Don’t use any real candles or flames as decoration, on or off the tree.
The lights around a tree or outside a home can also be a potential fire hazard.
Older strings of lights are more susceptible to failure and fire, as the wires may have
degraded over time.
Cracked bulbs may have exposed wires. Inspect lights before using them. When in doubt,
throw them out!
Refrain from plugging too many strings into a single outlet.
Indoors and out, keep lights away from flammable materials, such as curtains.
LED bulbs produce less heat than other bulbs, and can also be a more energy efficient
option, reducing potential fire hazards.
How to Keep Your Home Safe This Holiday Season

ARTICLE
Continued
Be careful in the kitchen! Cooking is always a danger, especially when cooking for guests!
When cooking large meals for the holidays, be mindful of the stovetop and ovens.

Keep oven mitts and dish towels away from open flame.
If cooking multiple items at once keep tabs on timers to ensure pots don't boil over and
food doesn't burn.
As children get excited for the arrival of Santa, parents should be mindful of the chimney.
Have a professional clean the flue and keep it maintained, even if it isn’t used too
regularly.
After having a fire properly dispose of any ashes. Use a lidded container and do not mix
ashes with trash.

When having a fire in the fireplace, move any flammable items away from the flames
(including stockings hung by the chimney with care).
Falls
Falls are the most common injury seen in emergency rooms around the holidays. While no
injuries are completely preventable, taking the correct precautions can help avoid a holiday
mishap.
Hanging holiday lights can be an exciting but precarious task.
When hanging lights, make sure the ladder is secure on a flat surface.
Keep the base one foot away from the wall for every 4 feet you climb.
Don’t attempt to stand on the top of the ladder.
Click Here to Share this Article!

ARTICLE
Continued
Have a spotter on the ground to keep an eye on your movements and the ladder.
Avoid leaning across the edge of the ladder, as this can unevenly distribute the weight
and cause the ladder to topple.
You or a family member can also be injured by a falling Christmas tree. while this may not
cause too much harm, broken ornaments and stray branches can cut and bruise.
Keep your tree secure by opting for a solid stand, preferably made of metal.
Tighten the screws at the base and use rocks or bricks for added support.

If you use a fake tree, make sure it’s set up properly and sits level.
Other Hazards
Break-ins and robberies are more common around the holidays. Criminals know that many
homeowners are purchasing gifts, often times leaving them in cars, garages.
If leaving town overnight, leave a couple lights on. It will deter most burglars.
After returning from a shopping trip, bring gifts inside the house for safe keeping.
If gifts must be kept in a car or garage, keep the doors locked and the items covered.
Have yourself and neighbors keep on the lookout for any suspicious persons or vehicles
who may be canvassing the area.

ARTICLE
Continued
Accidental injuries are a common occurrence after the gifts are given. Many kids (and
adults) want to test out their new toys, but if they aren’t used properly it can lead to injuries
and home damage.
Gifts that can be ridden (bikes, ATVs, and motorcycles) should only be used outside and
a good distance from the house or other obstacles.
If you are testing out a gift, wear the proper safety gear (e.g. helmets, kneepads, etc.)
Guns, knives, and other weapons should be used outside the home and only after
receiving the proper safety training.
By following these simple steps, your family and home can stay safe this holiday season!

INFOGRAPHIC
Click on the image to save and share it on social media!

SOCIAL MEDIA
Click on the images to save them, and copy and paste the
captions for social media!
Get your chimney cleaned to
keep your home safe (And to
prevent mishaps with any
visitor who think it's the
main entrance!)
Are new home projects on the
top of your wishlist this year? I
know great pros who can help
with everything from carpentry
to interior design.
If your home has you feeling
like Jack Frost, it’s time for a
visit from a trusted HVAC pro.
Check out My Home Pro
Network to find the best pros
in the area!

SOCIAL MEDIA
Hiring the best local
exterminators means you won’t
have any creatures stirring this
holiday season, not even a mouse.
Trimming the tree may not be
easy. But trimming back the dead
trees in your yard can be. Check
out the best local landscapers on
My Home Pro Network to help
you with anything lawn related.
Roof damage this season?
Reach out to a qualified local
roofer from My Home Pro
Network.
Click on the images to save them, and copy and paste the
captions for social media!

PHONE SCRIPT
Hi __________ !
It’s [your name] from [your real estate office]. I hope you're enjoying the holiday season! I’m
calling to see if I can help you out. I know this time of year can be busy for homeowners.
Are there any chores or projects you need done for the holidays?
(Wait for response)
If yes: Oh great! I have an online network of area home service providers I work with and
trust, such as organizers, landscapers, chimney sweeps, and other pros who can help out
this time of year. Do you want me to send you a link?
(Wait for response)
Sounds good! I’ll send that over to you now. Be sure to mention my name when you give
them a call! And of course, be sure to think of me if you know anyone looking to buy or sell
a home.
If no: Well, if you ever need help around the house–-landscaping, organizing, interior
design, that kind of thing–-I have a network of home professionals who I work with that I’d
be happy to share with you! Would that be useful to you?
(Wait for response)
recommended vendors, and be sure to think of me if you know anyone looking to buy or
sell a home.
Need a reason to call clients? Offer to be a resource to your clients for all
things home and connect them with the best local professionals. Be sure to
send a follow-up email with a link to your Home Pro Network!
Click here to download this script!

EMAIL TEMPLATE
Hi ______!
Happy holidays! I hope you’re enjoying this time with family and friends. It’s the season of
sharing and this season I’m sharing My Home Pro Network with you!
My Home Pro Network [Insert link] contains local home professionals I know and trust. If
you need help with any home projects this season, reach out to them directly or let me
know and I'll be glad to make a warm introduction.
I have service providers in my Network who specialize in:
-Snow removal
-Chimney cleaning
-Painting
-Plumbing
-Heating
-And more!
You can see My Home Pro Network by clicking here: [Insert Link]
I hope that you can share My Home Pro Network with family and friends, and don't hesitate
to suggest new local professionals! And please think of me if you or someone you know is
thinking of buying or selling a home.
Thanks,
Your Name and Contact Information]
Copy and paste the text below into an email draft and become the
go-to local resource for all things home. Make sure to include a
link to your network!
Click here to download this Template!

5 HOME PROS
Chimney Sweep
Snow Removal
Painter
Plumbing and Heating Contractors
General Contractor
Why? As the weather gets colder, it’s important to free your chimney of any
debris and soot to prevent fires. (It also helps prepare for any December
visitors who may use it as an entrance).
Why? Even though you may not be dreaming of a White Christmas, sometimes
winter weather hits early. Make sure you have a snow removal pro on hand to
help your clients out.
Why? Homeowners will often want to give their home a refresh before hosting
large gatherings, and sharing the best local painter with them can help make
their party planning easier!
Why? Homeowners heat their homes in a variety of ways, make sure you have
home pros on your list who cover all different types of heating systems.
Why? For major or minor home renovations or repairs.
Make sure your Home Pro Network is ready to support your clients with all of
their homeownership needs! Add these five Home Pros to your network now!
Don't have a network yet? Build one now at http://myhomepronetwork.com!

RESOURCES
Software Training
Visit http://myhomepronetwork.youcanbook.me to register for a free online
software review session with the My Home Pro Network team.
Support
Blog
Like what you find in this ebook? We've got even more great content on our blog!
Visit http://blog.myhomepronetwork.com for more!
Sales Coaching
certified training partner in your area. Email mikep@myhomepronetwork.com.
Visit your network at myhomepronetwork.com/yourname
or create one at get.myhomepronetwork.com
Want some help selling homes this year? We have a number of
resources to win listings, gain market share, and add value today!

Guide to
Winter
Scripts, templates,
social media, and more!
Sponsored by Sample Lender
of Sample Bank & Loan

About the Sponsor
Suspendisse accumsan eros eu elementum viverra. Donec pharetra
lorem at nunc molestie, a luctus felis dignissim. Sed luctus, arcu et
elementum lobortis, metus mi efficitur nulla, in varius leo turpis eget
mauris. Suspendisse non congue lacus. Fusce tincidunt varius pretium.
Proin a libero egestas erat porttitor feugiat sed eu ligula.
Ut tristique, lacus in iaculis tempor, metus mi mattis velit, posuere
porttitor purus nulla ac tortor. Vestibulum vehicula gravida pulvinar.
Vestibulum at finibus est, in egestas lectus. In tortor libero, pulvinar quis
convallis quis, interdum sed tortor. Praesent aliquet mi ex. Integer
venenatis laoreet risus. Nullam in nibh mattis, sollicitudin mauris a,
iaculis nunc. Sed vestibulum in eros et egestas.
Curabitur sagittis dolor at orci iaculis mattis. Vestibulum quis dolor et
urna dictum ullamcorper eu eu lorem. Quisque quis diam ornare, varius
mi eget, ornare lacus. Sed rutrum sagittis urna, vitae convallis libero
interdum vel. Vestibulum eu urna sit amet tortor ultrices ultrices.
Integer feugiat eu risus sed efficitur.
Nunc non tellus elit. Praesent elit enim, molestie a eros et, vestibulum
lobortis massa. Sed tortor lectus, commodo non ultricies sed, rutrum sit
amet orci. Vivamus fringilla sit amet libero id venenatis. Lorem ipsum
dolor sit amet, consectetur adipiscing elit.
NMLS #12345
Phone: (555) 555-1234
Cell: (555) 123-5555
Sample Lender

Introduction
Grey skies, short days, and leafless trees create challenges for
real estate agents. It's tough to show a home in its best light
when there's not much light to go around.
But every good agent knows that January can be among the
most important months of the year. Now is the time to add
value and engage your contacts to position yourself for leads in
the coming months.
Because while buyers and sellers may not list their home now,
they're thinking about it. By establishing yourself as a resource
outside the transaction, you'll be top of mind when they need
an agent.
Of course, a listing may come your way any week of the year.
The scripts, templates, and sharable resources in this guide are
designed to start meaningful conversations, no matter where
your contact is in the homeownership cycle.
If you put these tools to use, we guarantee that your business
will be bright with listings, no matter the weather outside!
Brighten Your Business!

How to use this guide
The content in this guide is free to use and share! Feel free to
print out scripts, copy email templates, and download images
to post on Facebook.
Article: The Different Ways to Heat a Home
Infographic: Winter Home Tips
Scripts: Cold Calls: Three Free Real Estate Agent Scripts for
Winter
Your Network: 5 Home Pros to Share this Winter
If you use all the tools in this guide, we guarantee that you'll have
more conversations and generate leads this season!
Engage your clients with these tools
and generate leads today!

Article:
From furnaces and boilers to wood stoves and heat pumps, there are many ways to heat a
home. Keep reading to learn about their pros and cons!
Furnaces and Boilers
Most homes in the U.S. rely on a furnace for heat. The system blows heated air through
ducts and vents within the home. The vents can be installed on the floor, ceiling, or along
the baseboards, and provide ambient heat. While a furnace heats air, a boiler heats water,
which is then distributed throughout the home via pipes and radiators. Both systems are
effective at heating large homes.
Both furnaces and boilers generate heat by burning fuel. Natural gas is often cheaper for
a homeowner, but the home must be near a gas line. Gas systems, which are often newer
and cleaner, usually have lower maintenance costs.
Oil is more energy efficient than natural gas, as it provides more heat while using less,
but it may nevertheless be more expensive. Oil must be delivered to a storage tank near
the home and refilled as needed. Oil is more popular in rural areas without access to gas
lines.
Some boilers will connect to the grid and use electricity for fuel. Electric heat, popular in
cities and condominiums, is often very expensive.
The Different Ways to Heat a Home
Educate yourself and your clients about
heating systems, and help clients make
the best choices when buying a home!
Read this article, then share it with your
clients via email or social media!.

Article
Pellet Stoves and Fireplaces
While many homeowners may try to avoid this seemingly dated way to heat their homes,
using wood as an energy source has come a long way. While technology has advanced,
though, wood is still best used when heating small spaces, such as a single room or a small,
single story home.
Circulating stoves have a fan within the system (powered by electricity) that helps circulate
heat around a room and is more efficient than a traditional stove or an open fire. Older
homes may have antique wood stoves that are less efficient than most of the woodstoves
currently on the market.
Pellet stoves have grown in popularity. Because pellets are commercially available and
manufactured to burn efficiently, they eliminate the need for harvesting firewood. Pellet
stoves are often supplemented by electricity to help blow the warm air around the room.
Pellet stoves are often safer circulating stoves, as the outside of the stove doesn’t get nearly
as hot and the minimal ashes are easy to clean.
Heat Pumps
Heat pumps work by taking advantage of temperature differentials to heat and cool a home.
There are three types: air-to-air, water source, and geothermal. Air-to-air pumps either
pull cold air in or push hot air out. Water source heat pumps use a nearby water source,
which is generally warmer in winter and cooler in summer, to regulate temperature.
Geothermal heat pumps leverage the constant temperature of the earth (about 50 degrees
below 50 feet). Because they rely on electricity, heat pumps are best in a milder climate
that doesn’t face extreme heat or cold.
Space Heaters
Space heaters are a great alternative to other forms of heat when homeowners have a small
space to warm. Gas space heaters can only be used in well ventilated areas, such as garages
or porches. Vented gas heaters, which can be installed in a room when connected to a vent
that leads directly outside. Electric space heaters are ideal for heating a smaller space, such
as a home office. Because the concentrate heat in a small space and are often placed within
a living space (rather than in a basement or on the exterior) space heaters can be
dangerous. Never leave a space heater unattended.
(cont.)
Click here to share this article!

Infographic
Click here to share this graphic!

Social Media Posts
Stuck with frozen pipes
this season? Contact
one of my local
plumbers to get the
problem fixed quickly!
Winter safety tip: to
reduce strain while
shoveling, push the
snow on a diagonal
across the driveway and
squat instead of
bending whenever you
lift the shovel.
For a safer alternative
to salting your
driveway, use cat
litter or straw to
create traction. You
won’t slip and your
pets will stay safe!
Click on the images to save them, and copy and paste
the captions for social media!

Social Media Posts
Need some extra help
shoveling this winter? I
can connect you with
some of the best snow
clearing pros with My
Home Pro Network.
To help protect your
home against ice dams,
install extra insulation
in your attic. This will
prevent too much heat
from escaping.
Though it may seem
tempting, refrain from
using gas-powered space
heaters and grills in an
enclosed space. These
appliances produce
harmful carbon
monoxide emissions.
Click on the images to save them, and copy and paste
the captions for social media!

Scripts:
Hi [Contact Name],
Happy New Year! I’m calling all my past clients to make sure they’re prepared for the
cold weather ahead. I know that your home is heated with [OIL / PROPANE / WOOD
PELLETS]. Have you developed a good relationship with a fuel provider?
IF YES: Great! I’d love to recommend them to future clients of mine. Would you mind
sharing their contact information?
IF NO: Well, if you’re considering a switch I recommend [Fuel Provider]. They’re a
member of My Home Pro Network, and they’ll be sure to provide good service. Just
make sure you mention my name when you give them a call!
Warm Calls for Cold Weather
Heating Helper

A warm call requires you to know your client and
the home they purchased. These scripts will be sure
to generate warm conversations and leads!.

Scripts (cont.)
Hi [Contact Name]
Happy New Year! I’m calling all my past clients to make sure they’re prepared for cold
weather ahead. I know that you have quite a long driveway. Have you developed a
good relationship with a snow removal service?
IF YES: Great! I’d love to recommend them to future clients of mine. Would you mind
IF NO: Well, if you’re considering a switch, I recommend [Snow Removal Provider].
They’re a member of My Home Pro Network, and they’ll be sure to provide good
service. Just make sure you mention my name when you give them a call!
Hi [Contact Name],
Happy New Year! I’m calling all my past clients to make sure they’re prepared for
colder weather ahead. I know that you have an unfinished basement. Have you had a
basement specialist come by to wrap your pipes and check for drafts?
IF YES: Great! I’d love to recommend them to other clients of mine. Would you mind
IF NO: Well, if you’re considering a switch I recommend [Fuel Provider]. They’re a
member of My Home Pro Network, and they’ll be sure to provide good service. Just
make sure you mention my name when you give them a call!
Snow Removal Reconnect
Fuel Supply Friendship

Email Template
Hi [First Name]!
Happy New Year! I hope that you had a chance to connect with family and
friends over the holiday. During such a busy time of year, I know it can be
tough to keep up with maintenance and projects around the home.
I’m writing to offer to help you out! My Home Pro Network has the local
service providers that can make your life a little easier this time of year:
>Snow Removal
>Fuel Suppliers
>HVAC Repair and Technicians
>Plumbers
>Interior Design
If you need help with any winter projects--or anything at all--contact the
service providers on My Home Pro Network and let them know I sent you.
They’ll be sure to offer great service and a good price.
Best,
[Your Name]
Copy and paste the text below into an email draft
and become the go-to local resource for all things
home. Include a link to your network!

5 Home Pros You Should Add
Chimney Sweep
Snow Removal
Heating Contractors
Reliable Handyman
Chimneys must be free of any debris and soot before being used. Dirty
chimneys may trap smoke within a home or cause a fire. Chimneys may
also be a refuge for critters. It's best not to let them move in permanently.
Every homeowner has a different threshold for what they can handle.
Some will shovel a foot of snow. Others call for help after a few inches.
Keep snow removal pro on hand to help your clients no matter the depth.
As winter makes many outdoor projects difficult, homeowners will
turn their attention indoors. Interior painting is a popular winter
project, so make sure you have a professional who can get things done!
Homeowners heat their homes in a variety of ways. Make sure you
have home pros on your list who cover all different types of heating
systems, and who can offer repair, maintenance, and fuel supply.
Winter can test the limits of a home:Temperature extremes, numerous
guests, and strain on appliances and electric systems as homeowners
spend more time indoors means a lot can go wrong. A handyman is
needed for emergencies and small fixes at a reasonable cost.
Painter
Make sure your Home Pro Network is ready to support your clients with all of their
homeownership needs! Add these five Home Pros to your network now!
Don't have a network yet? Build one now at http://myhomepronetwork.com!

Resources
Software Training
Visit http://myhomepronetwork.youcanbook.me to register for a free
online software review session with the My Home Pro Network team.
Support
Blog
Like what you find in this ebook? We've got even more great content on
our blog! Visit http://blog.myhomepronetwork.com for more!
Sales Coaching
certified training partner in your area. Email
mikep@myhomepronetwork.com.
Want to sell more homes this year?
We have the resources to help you
win listings, gain market share, and
add value today!
Create a Home Pro Network at http://myhomepronetwork.com

Spring transition, tax
season, and beyond!
GUIDE TO
February
Sponsored by Sample Lender
of Sample Bank & Loan

Introduction
February is the shortest month, but it's no less important than
others. The holidays are over, and homeowners shift their
focus to the year ahead.
With a focus on the future, many homeowners will make plans
to enter the market. And as the market heats up, so does the
competition.
So while your competition sends out cute Valentine's day cards,
be the agent that adds real value. Help your clients find a great
accountant for tax season, recommend a gardener, and keep
them updated on changing interest rates.
Use the scripts, tips, and articles in this guide to earn the best
token of love and appreciation an agent can ask for: A signed
commission check.

About the Sponsor
Suspendisse accumsan eros eu elementum viverra. Donec pharetra lorem at nunc
molestie, a luctus felis dignissim. Sed luctus, arcu et elementum lobortis, metus mi
efficitur nulla, in varius leo turpis eget mauris. Suspendisse non congue lacus. Fusce
tincidunt varius pretium. Proin a libero egestas erat porttitor feugiat sed eu ligula.
Ut tristique, lacus in iaculis tempor, metus mi mattis velit, posuere porttitor purus nulla
ac tortor. Vestibulum vehicula gravida pulvinar. Vestibulum at finibus est, in egestas
lectus. In tortor libero, pulvinar quis convallis quis, interdum sed tortor. Praesent aliquet
mi ex. Integer venenatis laoreet risus. Nullam in nibh mattis, sollicitudin mauris a, iaculis
nunc. Sed vestibulum in eros et egestas.
Curabitur sagittis dolor at orci iaculis mattis. Vestibulum quis dolor et urna dictum
ullamcorper eu eu lorem. Quisque quis diam ornare, varius mi eget, ornare lacus. Sed
rutrum sagittis urna, vitae convallis libero interdum vel. Vestibulum eu urna sit amet
tortor ultrices ultrices. Integer feugiat eu risus sed efficitur.
Nunc non tellus elit. Praesent elit enim, molestie a eros et, vestibulum lobortis massa.
Sed tortor lectus, commodo non ultricies sed, rutrum sit amet orci. Vivamus fringilla sit
amet libero id venenatis. Lorem ipsum dolor sit amet, consectetur adipiscing elit.
NMLS #12345
Phone: (555) 555-1234
Cell: (555) 123-5555
Sample Lender

How to Use this Guide
Engage your clients with these
tools and generate leads today!
The content in this guide is free to use and share! Feel free to print out
scripts, copy and paste our email templates, and download images to post
on Facebook. You can also access this content online!
Article: 6 Ways to Spend Your Tax Return on Your Home
Infographic: 6 Easy Indoor DIY Projects
Scripts: Tax Season Phone Scripts
Your Network: 5 Home Pros to Share this Month

Article
Read this article, then share it with your clients via email or social media!
6 Ways to Spend Your Tax
Return on Your Home
Though tax season can be stressful, deciding how to spend your refund shouldn’t
be. According to the IRS, the average American gets about $3,100 back from their
taxes. While many use this money to pay for family vacations or eliminate credit
card debt, homeowners should consider putting this money back into their most
important asset: their house. Here are six ways to spend your tax return on your
home:
Update What’s Beneath Your Feet
For many homeowners, flooring is an all-or-nothing project. But small
investments can make a big difference. Invest in a deep clean of the family
room carpet, replace area rugs in the bedrooms, or splurge on sustainable
bamboo floors in the hall.
Shed Some Light
Adding light to a space can revitalize a whole room. Replace dated fixtures
with stylish lamps, or add a skylight or suntube to increase natural light.
You may update exterior lights as well: motion sensing or solar powered
lights can improve safety and reduce your energy bill.
Make a Great First Impression
Replacing your front door, refinishing (or repaving) your driveway, or
adding lighting along steps will do more than increase your curb appeal.
These projects will also add to the value of your home.

Article
Read this article, then share it with your clients via email or social media!.
6 Ways to Spend Your Tax
Return on Your Home
Show Your Kitchen Some Love
While your tax return may not pay for a new kitchen, it could pay for some
dramatic updates. If your kitchen feels outdated, refinish your cabinets or
replace your countertops. You could also install a trash compactor or
update small appliances, such as the coffeemaker, toaster, and microwave.
Refurbish Your Bathroom
Start by replacing outdated or faulty faucets, and take it from there. Your
bathmats, shower curtains, vanity, and mirror can be replaced within the
budget of the average American tax return. Upgrade to high efficiency
faucets to save on monthly water bills.
Get Technical
Perhaps the most fun way to spend your tax return on your home is to
upgrade to smart home technology! This comes in the form of a smart
thermostat, security system, or a smart speaker. Different technologies fit
different lifestyles and budgets, and you can choose what works best for
you.
When choosing to make updates to your home, always consult a local professional
before attempting to do the work yourself. Ask your real estate agent for their
Home Pro Network!
(cont.)

Infographic
6 Easy Indoor DIY Projects
Help your clients battle cabin
fever by sharing this infographic
with them! Inspire them to
update their home, and help them
increase their home's value!
Click here to share the graphic!

Phone Scripts
These scripts will be sure to generate
warm conversations and leads!
Script for Homeowning Clients and Contacts
Hi [FIRST NAME],
This is [YOUR NAME] from [YOUR OFFICE]. I’m calling to see whether I can
help out with your taxes, specifically as they relate to homeownership. Will
you be filing on your own, or will you hire an accountant?
----
IF FILING INDEPENDENTLY:
I’m impressed! Well, I do want to make sure you’re aware that you can
deduct your mortgage interest and any real estate tax paid. If you decide to
hire an accountant, let me know. I’m happy to make a recommendation.
-----
IF HIRING AN ACCOUNTANT
Great! Have you already chosen who you’ll work with?
IF NO: I’ve got a great network of local pros I work with. I’d be happy to send
over the list of accountants I recommend to my clients. Give them a call, and
be sure to mention that I sent you!
IF YES: Mind if I ask who? I’d be excited to connect and see whether I might
recommend them to my other clients.
The best Agents always have a reason to call clients. Rather than
make the same cold calls over and over, add value by offering
assistance during tax season!
Click here to save this script!

Phone Scripts
These scripts will be sure to generate
warm conversations and leads!
Script for Non-homeowning Contacts
Hi [FIRST NAME],
I’m calling to see if I can help you out with your taxes. Have you been able to
find a good local accountant, or will you be filing independently?
IF FILING INDEPENDENTLY:
That’s great! If you decide to hire an accountant, let me know. I’m happy to
make a recommendation. And while I have you, did you know that
homeownership can save you hundreds, sometimes thousands of dollars a
year on your taxes? Have you considered buying a home this year?
-----
IF HIRING AN ACCOUNTANT
Great! Have you already chosen who you’ll work with?
IF NO: Well, I’ve got a great network of local pros, including accountants. I’d
be happy to send over the list of accountants I recommend to my clients.
Give them a call, and be sure to mention that I sent you!
IF YES: Mind if I ask who? I’d be excited to connect and see whether I might
recommend them to my other contacts. Be sure to ask them about the tax
advantages of homeownership--it can save you hundreds if not thousands
of dollars every year. Have you considered buying a home this year?
Click here to save this script!

E-Mail Template
Copy and paste the text below into an
email draft and become the go-to local
resource for all things home. Include a
link to your network!
Hi [First Name]!
February is a time of transition. With tax season looming, spring
approaching, and cabin fever setting in, you may find yourself a little
stressed.
I’m writing to offer to help! My Home Pro Network [Insert Link!] has the
local service providers who can make your life a little easier this time of
year:
Accountants
Painters
General Contractors
Landscaping
Snow Removal
If you need help with any home projects–-or anything at all–-contact the
service providers on My Home Pro Network and let them know I sent you.
They’ll be sure to offer great service and a good price.
Best,
[Your Name]
Don't let February pass you by. Use this email template as a chance to touch
base and add value to clients during this short month!
Click here to download this template!

Social Media Posts
Click on the images to save them, and copy and
paste the captions to social media!
Get ahead on your spring
cleaning! Contact one of my
preferred cleaning professionals!
Want to invest your tax return in
your home? I have great
contractors who can help with
any project you want!
Need someone to clear the last of
the snow from your driveway? I
have local pros who can help!

Social Media Posts
Click on the images to save them, and copy
and paste the captions for social media!
It's the perfect season to focus on
home safety! Check smoke
detectors and fire extinguishers
to make sure they're up to date
and ready for any situation!
As snow melts, check your attic
and ceilings for any leaks that
may need fixing!
Use small rocks or pebbles in the
bottom of your shoe tray to
prevent wet shoes and boots
from forming puddles.

5 Home Pros to Add
Landscaper
Landscaping isn't exclusive to springtime. Homeowners may need dead trees
or branches removed to help protect their home.
Plumber
A good plumber is necessary year round. When it gets especially cold, pipes
may freeze and burst. Having a plumber to call at any hour is a huge help.
Junk Removal
Spring cleaning is just around the corner! Be ready to help your clients clear
their clutter by referring a reliable junk removal company.
General Contractor
With tax refunds and changing seasons, many homeowners consider
updating their home. Refer them to a general contractor to help them get
started on their renovation!
Snow Removal
Some of the largest winter storms hit during February. Make sure your
clients have a snow removal company to rely on in case of a snowstorm.
Make sure your Home Pro Network is ready to support your clients with all of
their homeownership needs. Add these five Home Pros to your network now!
Don't have a network yet? Build one now at http://myhomepronetwork.com.

Resources
Software Training
Visit http://myhomepronetwork.youcanbook.me to register for a free
online software review session with the My Home Pro Network team.
Support
Blog
Like what you find in this ebook? We've got even more great content on
our blog! Visit http://blog.myhomepronetwork.com for more!
Sales Coaching
certified training partner in your area. Email
mikep@myhomepronetwork.com.
Want to sell more homes this year? We have
the resources to help you win listings, gain
market share, and add value today!
Create a Home Pro Network at http://myhomepronetwork.com

Branded Sales Playbooks for Loan Officers

Recommended

Recommended

More Related Content

Recently uploaded

Recently uploaded (20)

Featured

Featured (20)

Branded Sales Playbooks for Loan Officers