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Making your emergency medical information as mobile as you are. Presented by:  2009 www.MyRapidMD.com
MyRapidMD’sEmergency Service Profile (ESP)
MyRapidMD’s  Emergency Services Advisory Board Richard Cole Chairman District Fire Rescue Chief  City of Houston Richard Krutosik RN, CEN, Head ER nurse  Los Angeles CA Travis Gilmore Director Of Emergency ServicesCharlton Methodist Medical Center  Dallas, Texas William "Bill" Keddy Senior Fire Fighter Wellington, New Zealand Michael “Woody” Fleming Fire Fighter, Paramedic , Life Flight team member Wellington, New Zealand A combined 100 + years of global experience  makes ESP the right information at the right time!
First Responders’ Problem ,[object Object]
Quick & easy access to key emergency medical information
Victim identity verification
Access to doctor, family, hospital, insurance information
Wallets or bracelets require 3rd party involvement
ICE only provides contact person and that person needs to know something about the victim – i.e. 3rd party involvement
When every minute is critical - access to information saves time,	lives and money.
Solution: Emergency Service Profile (ESP) ESP is a simple, static information display ,[object Object]
Based on globally recognized emergency assessment protocol
Privacy issues negligible
Contains NO financial, social security or address information
Not editable on device
Certain fields can be marked private
Android & iPhone versions available  Q4 2009 (builds complete)

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MyRapidMD/Esp Generic Product Presentation 2009

  • 1. Making your emergency medical information as mobile as you are. Presented by: 2009 www.MyRapidMD.com
  • 3. MyRapidMD’s Emergency Services Advisory Board Richard Cole Chairman District Fire Rescue Chief City of Houston Richard Krutosik RN, CEN, Head ER nurse Los Angeles CA Travis Gilmore Director Of Emergency ServicesCharlton Methodist Medical Center Dallas, Texas William "Bill" Keddy Senior Fire Fighter Wellington, New Zealand Michael “Woody” Fleming Fire Fighter, Paramedic , Life Flight team member Wellington, New Zealand A combined 100 + years of global experience makes ESP the right information at the right time!
  • 4.
  • 5. Quick & easy access to key emergency medical information
  • 7. Access to doctor, family, hospital, insurance information
  • 8. Wallets or bracelets require 3rd party involvement
  • 9. ICE only provides contact person and that person needs to know something about the victim – i.e. 3rd party involvement
  • 10. When every minute is critical - access to information saves time, lives and money.
  • 11.
  • 12. Based on globally recognized emergency assessment protocol
  • 14. Contains NO financial, social security or address information
  • 16. Certain fields can be marked private
  • 17. Android & iPhone versions available Q4 2009 (builds complete)
  • 18. Future integration with PHR/EMR providersPhoto for positive ID Name Date of birth Sex ESP member ID# Blood type Allergies Medications Past medical history/current conditions Surgeries within the last 90 days Identifying marks Organ donor status City/state/country of residence Emergency contact doctor Home hospital Emergency contact person (s) Insurance provider Full medical history: PHR/EMR info entered in this field * Ability to privatize certain fields refers person to the 24/7 automated call center to access the field’s information.
  • 19. The Process – How ESP works ESP Data Retrieved Download & Install Select & Run ESP Sign Up Online www.myrapidmd.com ESP is identified by logo and the name “ESP” Your photo for positive ID & Your 17 fields of emergency medical info based on a globally recognized standard ESP default installs into Games/Applications folder – May install in Downloads folder for Smart Phones
  • 20.
  • 21. Once installed, no service connection is required to view ESP – only power to the phone.
  • 22. Logo identifies ESP on phone’s home screen or in games/apps folder.24/7 online access to your ESP account Wallet & key chain ID cards Logo stickers for phone ESP ID refrigerator magnet/sticker Windshield decal 24/7 toll-free automated backup call center Auto update reminder every 90 days Can change device or carrier at no cost
  • 23.
  • 25. Key chain cards
  • 27. Access to ESP info via 24/7 call centerSticker on back of phone indicates phone has ESP Samsung Blackjack
  • 28.
  • 29. Patients benefit from EMR/PHR; VICTIMS need ESP
  • 31. ESP identifies PHR/EMR (MS Vault, Google Health etc) Access full online medical record The RIGHT information at the right time makes a difference Handover cell phone, stabilize patient, determine cause of treatment Receive, assess and deliver information to appropriate service First responders have immediate access to critical emergency medical & contact information
  • 32.
  • 34. Stickers for back of phone
  • 35. Vehicle windshield DecalSticker on back of phone identifies phone as having ESP. Backup 24/7 automated call center will also provide ESP info in case phone is broken or locked
  • 36. Value Proposition ESP Info here… and here here… Can Save here… AND… here… HERE
  • 37. Need for Electronic Health Info $20 Billion committed to Health Information Technologies (HIT) Mobile component for a “Totally Connected Health Solution” Critical Information for Cell Phone Owners Address Soaring Healthcare Costs 73% of teens have cell phones
  • 38. Medical information is an expectation for future mobile technologyfor future mobile technology 66%
  • 39. SAMPLE CUSTOM LANDING PAGE
  • 40. Continue the Brand Your 90 day ESP reminder: Update your Cell phone’s ESP application for that “In case of Emergency moment.” Brought to you by Aetna. Insurance for life. Continue your brand by sponsoring the 90 Day ESP text and email update reminder. Allows you to continue delivering your message in a subtle, consistent and unobtrusive manner.
  • 41. A few things we’ve done Cellphones That Could Save Your Life
  • 42. Contact : Nathan Oventhal VP, Sales & Marketing MyRapidMD Corporation My Phone My Life©   ofc. 877-943-8676 x117 cell 310-963-6876 fax 888-717-1666 mailto:Nathan@MyRapidMD.com www.myrapidmd.com