Quick thoughts on market, product, and channel alignment for insurers.

1. Product, Market, and Channel
Alignment in Insurance
QUICK QUOTE

2. In the insurance industry,
there’s a segment where
product design, target market, and
distribution strategy all align.

3. It’s called “Program Business.”

4. It’s a niche.

5. Why?

6. Any business starts
with these three questions…

7. Who needs what you’re selling?
What do they want?
How are you going to reach them?

8. And what technology and processes
do you need to execute this
strategy?
(OK, four questions)

9. For many insurers, the starting point
is “what do we want to sell?”
instead of “what does anyone want
to buy?”

10. And “how are we comfortable
selling it?” instead of “how does
our target market want to buy it?”

11. Program business is not a niche.

12. All business is program business.

13. www.novarica.com

14. To learn more about
Novarica’s thoughts on developments in the insurance industry,
check out our blog at http://blog.novarica.com/
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