2. All About Tassel
 Tassel endorses new and fresh talent in the Fashion World.
 It gives new horizons and sets a benchmark for creative and emerging
brilliance.
 Designers are given a platform to flaunt their originality, style and ability.
 Glitter and Gloss, the show has it all and the students are exposed to this
Glamorous world

3. Lets Recap
 Tassel ’07, ’08, ’09, ’10, ’11 and 12 were held at St. Andrews Auditorium
Bandra.

4. TASSEL 2010

5. TASSEL 2011

6. TASSEL 2012

7. The Women Of The Ramp
Kavita Khaiyrat Vidya Pawate
Rhea Sukeja Pratichee Mohapatra
Anchal Kumar Vida Samzdia
Candice Pinto Shonal Raut
Sucheta Sharma Pooja Chopra
Nethra Raghuraman Chez Shetty
Sayali Bhagat Pooja Kothari
Alecia Raut Tanya Sharma
Deepti Gujral Priyanka Shah
Deepa Chari Sandhya Shetty
Shruti Agarwal Francesca Smith
Shefali Jariwala Rosie
Cindy
Surveen Karla
Deepa Bakshi
Anjali Raut
Somana
Kavita
Maushmi
Tina
Ritisha
Shalja
Arwa
Rebecca
Girisha
Kalpana
Rubina
Pranali

8. The Men Of The Ramp
Shawar Ali Adam Bedi Acquin Pais
Sudhanshu Pandey Praveen Sirohi Aryan Vaid
Vikrant Riyaz Ikram
Abhishek Raj Sunny Kamble
Jatin Anish

9. Judges That Make the Difference
– Swapnil Shinde
– Nachiket Barve
– Pooja Bedi
– Mandira Bedi
– Megan Ryley
– Agatha Seidel
– Rahul Mishra
– Vikram Phadnis
– Anna Singh
– Anita Dongre
– Nikesha Tawde
– Shefali Zariwala
– Vicky Idnani

10. Media Coverage

11. Media Coverage

12. Media Coverage

13. Media Plan
Radio Outdoor
Print/
Magazine
Online Digital DSN Screens
Hoardings
and Uni-Poles

14. Multiplex Partner
» Standees and Flyer Distribution

15. Online Partner
» Online Promotion activities
»Facebook Ads (30k on actual)

16. Ground Partner
»Promos and Flyers at Planet M stores

17. DSN Screens
» 440 screens across Mumbai
» 70 promos a day for 10 days
» McDonalds, CCD , Bru Cafe and Colleges

18. Uni-Poles
» 20 Uni-poles (approx 1.20 Lacs)

19. Hoardings
» 10 Hoardings at prime locations in Mumbai for 10 days worth
2.5lacs (Printing and Mounting charges to be borne by client

20. Radio Tie-Up
» Tie Up with the leading Radio Station as Radio partner
» Investment 50,000/-

21. Print Partner
» 2 full page ads
» Mid-day articles 1 pre event and 1 post event

22. Magazine

23. Event Schedule
 Grander Format- 2 day event
 New concept of fashion shows with exhibition cum sales
 Designers are showcasing contemporary designs
 Show format- 12pm to 4 pm Gen-next (new) designers
 5pm/6pm/7pm Emerging (semi-
established)designers
 9pm – Established designer
 (previous shows can be viewed by doing a
Google search “Tassel Designer Awards”

24. Concept for the show
 A minimum of 2000 people attending the shows.
 40 top models walking the ramp.
 Prominent people from the field of fashion as judges for the event.
 Celebrities attending the show as Guest of Honor.
 32 sequences each based on different themes designed by the students.

25. Award by Sponsor Brands
Brands can sponsor ‘awards’ under various categories such as :
 BEST DESIGNED SEQUENCE : 1, 2, 3
 BEST STYLE SEQUENCE
 INNOVATION IN DESIGN
 MOST VIABLY COMMERCIAL
The Brand name and logo will be inscribed on the award.

26. Title Sponsor

27. Powered by Sponsor

28. Associate Sponsor

29. Value Additions to the show
 The After Party
 The Calendar 2013

30. The After Party
 Theme party to celebrate the event.
 Opportunity to leverage the Brand to guests and special invitees.
 Reinforce Brand Association and Brand Equity.

31. The Calendar
 Launching the brand in the social circuit to reinforce brand image.
 Leverage Brand Image across the year.
 Highlight various products, services or offerings through various periods or
seasons of the year.

32. Thank You
Email: iam3rdrock@gmail.com
Mobile: +91 9773444401
Aarnavv Shirsat - CMD
3RDROCK ENTERTAINMENT
NEW VIKRAM BLG, BEHIND AUDI SHOWROOM, NEW LINK ROAD, ANDHERI (WEST), MUMBAI - 400 053.