The document discusses the process of opportunity seeking, screening, and seizing for entrepreneurship. It identifies various sources of entrepreneurial opportunities including changes in customer preferences, industry trends, and unexpected events. The document also outlines the essentials of an entrepreneur's mindset and provides guidance on screening opportunities based on relevance, feasibility, risks, and ability to generate revenue.

1. http://www.free-powerpoint-templates-design.com
OPPORTUNITY SEEKING,
SCREENING
AND SEIZING
Created by: Norwin C. Adriatico, Teacher I

2. Objectives
1. Recognize a potential Market
(TLE_ICTAN1 1 /1 2PC-Ia-1 )
• Analyze the market need.
•Determine the possible product/s or
service/s that will meet the need.
•Screen the proposed solution/s
based on viability, profitability and
customer requirements.
2. Select the best product or service
that will meet the market need.

3. Entrepreneurial
Ideas
Creation of Entrepreneurial
Ideas
Identification of
Entrepreneurial Opportunities
Opening of
entrepreneurial
venture
The creation of an entrepreneurial idea
leads to the identification of
entrepreneurial opportunities, which in
turn results in the opening of an
entrepreneurial venture.
(Aduana, 2017).

4. Essentials in Entrepreneur’s
Opportunity Seeking
1. Entrepreneural Mind Frame
2. Entrepreneural Heart Flame
2. Entrepreneural Gut Game

5. Macro Environmental Sources of Opportunities
The Many Sources of Opportunities
Industry Sources of Opportunities
Market Sources of Opportunities
Micromarket
Consumer Preferences, Piques and Perceptions
Other Sources of Opportunities

6. Other Sources of Opportunities
1. Customer preference change over time.
2. People’s tastes in clothes, music, shoes, entertainment, dance, sports,
hobbies and even careers have evolved over the years.
3. What piques customers is a great source of opportunities.
4. Before the customer is won over, there is first a battle for the mind.
Next, there is a battle for the heart. Finally, there is a battle for the
wallet.
5. The longer the customer wants to use the product, the greater the
chances of creating lasting loyalty.

7. Other Sources of Opportunities
6. Opportunities abound in shaping consumer perceptions or occupying
spaces in their minds or places in their hearts that have not yet been
filled.
7. New things.
8. Determining personal preferences and competencies lay the
foundation for a new business venture.
9. Unexpected occurrences in both the external and internal environment
of the enterprise indicate that significant changes are happening and
opportunities are sprouting.

8. Opportunity Screening
The Three Basic Personal Screen Questions
• Do I have the drive to pursue this business opportunity to the end?
• Will I spend all my time, effort and money to make the business
opportunity work?
• Will I sacrifice my existing lifestyle, endure emotional hardship and
forego my Usual comforts to succeed in this business opportunity?

9. 12 R’s of Opportunity Screening
1. Relevance
2. Resonance
3. Reinforcement
4. Revenues
5. Responsiveness
6. Reach
7. Range
8. Revolutionary Impact
9. Returns
10.Relative ease of Implementation
11.Resource Required
12.Risk

10. References
Books:
• DepEd ADM, Entrepreneurship, 1st Edition, 2020
• SDO City of Batac Activity Sheet, Entrepreneurship, Opportunity Seeking, Seeking, and Seizing, Mr. Darwin Dela Cruz.