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ياهو

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‫یاهو‬ : ‫فرش‬ ‫به‬ ‫عرش‬ ‫از‬
‫یاهو‬ ‫گیری‬ ‫شکل‬  ‫یاهو‬ ‫در‬ ‫سال‬ ۱۹۹۴ ‫توسط‬ ‫جری‬ ‫یانگ‬ ‫و‬ ‫دیوید‬ ‫فیلو‬ ‫با‬ ‫نام‬ ‫راهنمای‬ ‫جری‬ ‫و‬ ‫دیوید‬ ‫برای‬ ‫شبکه‬ ‫جهانی‬ ‫وب‬ ! ‫پدید‬ ‫آمد‬ .  ‫ایده‬ ‫یاهو‬ ‫زمانی‬ ‫بوجود‬ ‫آمد‬ ‫که‬ ‫این‬ ‫دو‬ ‫تصمیم‬ ‫داشتند‬ ‫‌های‬ ‫ت‬‫سای‬ ‫مرتبط‬ ‫با‬ ‫‌های‬ ‫ی‬‫‌مند‬ ‫ه‬‫عالق‬ ‫خود‬ ‫را‬ ‫در‬ ‫اینترنت‬ ‫پیدا‬ ‫کنند‬ ‫و‬ ‫تصمیم‬ ‫گرفتند‬ ‫تا‬ ‫خودشان‬ ‫آن‬ ‫را‬ ‫خلق‬ ‫کنند‬ .  ‫شروع‬ ‫به‬ ‫تهیه‬ ‫فهرستی‬ ‫از‬ ‫‌ها‬ ‫ک‬‫لین‬ ‫و‬ ‫‌های‬ ‫ت‬‫سای‬ ‫موردعالقه‬ ‫خود‬ ‫کردند‬ . ‫تعداد‬ ‫سایت‬ ‫ها‬ ‫به‬ ‫قدری‬ ‫زیاد‬ ‫شد‬ ‫که‬ ‫مجبور‬ ‫به‬ ‫بندی‬‫دسته‬ ‫موضوعی‬ ‫‌ها‬ ‫ن‬‫آ‬ ‫شدند‬ ‫و‬ ‫یاهو‬ ‫با‬ ‫رویکرد‬ ‫بندی‬‫دسته‬ ‫محور‬‫الیه‬ ‫متولد‬ ‫شد‬ ‫که‬ ‫کاربران‬ ‫‌توانستند‬ ‫ی‬‫م‬ ‫با‬ ‫مراجعه‬ ‫به‬ ‫آن‬ ‫و‬ ‫سرچ‬ ‫موضوع‬ ‫مدنظر‬ ،‫خود‬ ‫‌های‬ ‫ت‬‫سای‬ ‫مرتبط‬ ‫را‬ ‫بیابند‬ ( ‫یاهو‬ ‫دایرکتوری‬ ) .
‫اینترنت‬ ‫غول‬ ‫یاهو‬  ‫سرچ‬ ‫یاهو‬  ‫مسنجر‬ ‫یاهو‬  ‫میل‬ ‫یاهو‬  ‫نیوز‬ ‫یاهو‬  ‫یاهو‬ 360  ‫یاهو‬ ‫دیکشنری‬  ‫استایل‬ ‫الیف‬ ‫یاهو‬  ‫گروپس‬ ‫یاهو‬  ‫پالس‬ ‫یاهو‬  ‫یاهو‬ ‫تلویزیون‬
‫یاهو‬ ‫رشد‬ ‫و‬ ‫فعالیت‬ ‫گسترش‬  ‫در‬ ‫ژانویه‬ ۱۹۹۵ ‫زمانی‬ ‫که‬ ‫برای‬ ‫ثبت‬ ‫نام‬ ‫تجاری‬ ‫یاهو‬ ‫اقدام‬ ‫کردند‬ ‫با‬ ‫چالشی‬ ‫‌رو‬ ‫ه‬‫روب‬ ‫شدند؛‬ ‫نام‬ ‫تجاری‬ ‫یاهو‬ ‫پیش‬ ‫از‬ ‫‌ها‬ ‫ن‬‫آ‬ ‫برای‬ ‫سس‬ ،‫باربیکیو‬ ‫چاقو‬ ‫و‬ ‫نوعی‬ ‫شناور‬ ‫آبی‬ ‫ثبت‬ ‫شده‬ ‫بود‬ . ‫به‬ ‫همین‬ ‫دلیل‬ ‫‌ها‬ ‫ن‬‫آ‬ ‫عالمت‬ ‫تعجبی‬ ‫در‬ ‫انتها‬ ‫کلمه‬ ‫یاهو‬ ‫قرار‬ ‫دادند‬ ‫و‬ ‫برند‬ ! yahoo ‫متولد‬ ‫شد‬ .  ‫یاهو‬ ‫بدلیل‬ ‫راه‬ ‫اندازی‬ ‫یاهو‬ ‫دایرکتوری‬ ‫و‬ ‫درگاه‬ ‫وب‬ ‫طی‬ ‫دو‬ ‫سال‬ 600 ‫برابر‬ ‫رشد‬ ‫کرد‬ ‫و‬ ‫رقبای‬ ‫خود‬ ‫مانند‬ excite ‫و‬ lycos ‫و‬ aol ‫را‬ ‫شکست‬ ‫داد‬ .  ‫تا‬ ‫سال‬ ۲۰۰۲ ‫یاهو‬ ‫پربازدیدترین‬ ‫و‬ ‫محبوب‬ ‫ترین‬ ‫موتور‬ ‫‌وجوی‬ ‫ت‬‫جس‬ ‫اینترنت‬ ‫بود‬ .  ‫یاهو‬ ‫تبلیغات‬ ‫بنری‬ ‫را‬ ‫آغاز‬ ‫کرد‬ ‫که‬ ‫بسیار‬ ‫سودآور‬ ‫بود‬ .  ‫در‬ ‫سال‬ ۲۰۰۵ ‫یاهو‬ ۴۰٪ ‫سهام‬ ‫شرکت‬ ‫بابا‬‫علی‬ ‫را‬ ‫با‬ ‫پرداخت‬ ۱ ‫میلیارد‬ ‫دالر‬ ‫خرید‬ . ‫شاید‬ ‫بتوان‬ ‫گفت‬ ‫که‬ ‫در‬ ‫‌های‬ ‫ل‬‫سا‬ ‫بعد‬ ‫عمده‬ ‫ارزش‬ ‫سهام‬ ‫یاهو‬ ‫از‬ ‫این‬ ‫خرید‬ ‫نشأت‬ ‫‌گرفت‬ ‫ی‬‫م‬ .
‫یاهو‬ ‫افول‬  ‫در‬ ۱۹۹۸ ‫لری‬ ‫پیچ‬ ‫و‬ ‫سرگئی‬ ،‫برین‬ ‫مفهوم‬ ‫رتبه‬ ‫صفحه‬ ( ‫نتایج‬ ‫‌وجو‬ ‫ت‬‫جس‬ ‫به‬ ‫نحوی‬ ‫مرتب‬ ‫‌شود‬ ‫ی‬‫م‬ ‫که‬ ‫بهترین‬ ‫پاسخ‬ ‫برای‬ ‫‌وجو‬ ‫ت‬‫جس‬ ‫کننده‬ ‫نمایش‬ ‫داده‬ ‫شود‬ ) ‫را‬ ‫معرفی‬ ‫کردند‬ ‫و‬ ‫برای‬ ‫فروش‬ ‫الگوریتم‬ ‫خود‬ ‫به‬ ‫یاهو‬ ۱ ‫میلیون‬ ‫دالر‬ ‫درخواست‬ ‫کردند‬ . ‫اما‬ ‫یاهو‬ ‫دست‬ ‫رد‬ ‫به‬ ‫سینه‬ ‫‌ها‬ ‫ن‬‫آ‬ ‫زد‬ . ‫این‬ ‫الگوریتم‬ ‫در‬ ‫نهایت‬ ‫به‬ ‫رقیب‬ ‫و‬ ‫کابوس‬ ‫موتور‬ ‫‌وجوی‬ ‫ت‬‫جس‬ ‫یاهو؛‬ ‫یعنی‬ ‫گوگل‬ ‫تبدیل‬ ‫شد‬ .  ‫در‬ ‫سال‬ ۲۰۰۰ ‫یاهو‬ ‫از‬ ‫خدمات‬ ‫موتور‬ ‫‌وجوی‬ ‫ت‬‫جس‬ ‫گوگل‬ ‫استفاده‬ ‫کرد‬ ‫که‬ ‫باعث‬ ‫افزایش‬ ‫شهرت‬ ‫و‬ ‫رشد‬ ‫تر‬‫سریع‬ ‫گوگل‬ ‫شد‬ .  ‫در‬ ‫سال‬ 2000 ‫یاهو‬ ‫به‬ ‫گوگل‬ ‫پیشنهاد‬ ‫خرید‬ ‫این‬ ‫شرکت‬ ‫را‬ ‫به‬ ‫مبلغ‬ 1 ‫میلیارد‬ ‫دالر‬ ‫داد‬ ‫که‬ ‫مورد‬ ‫موافقت‬ ‫قرار‬ ‫نگرفت‬ ‫چرا‬ ‫که‬ ‫گوگل‬ ‫پیشنهاد‬ 1/1 ‫میلیارد‬ ‫دالر‬ ‫را‬ ‫داد‬ ‫که‬ ‫یاهو‬ ‫این‬ ‫مبلغ‬ ‫را‬ ‫نپذیرفت‬ !  ‫در‬ ‫سال‬ 2001 ‫یاهو‬ ‫شروع‬ ‫به‬ ‫کار‬ ‫با‬ Terry semel ‫کرد‬ ‫که‬ ‫هیچ‬ ‫ارتباطی‬ ‫با‬ ‫اینترنت‬ ‫و‬ ‫فناوری‬ ‫نداشت‬ .  ‫در‬ ‫سال‬ 2003 ‫یاهو‬ ‫پیشنهاد‬ ‫خرید‬ ‫گوگل‬ ‫به‬ ‫قیمت‬ 1/5 ‫میلیارد‬ ‫دالر‬ ‫را‬ ‫داد‬ ‫که‬ ‫مورد‬ ‫موافقت‬ ‫قرار‬ ‫نگرفت‬ ‫چرا‬ ‫که‬ ‫گوگل‬ ‫پیشنهاد‬ 3 ‫میلیارد‬ ‫دالر‬ ‫را‬ ‫داد‬ ‫که‬ ‫یاهو‬ ‫این‬ ‫مبغ‬ ‫را‬ ‫نپذیرفت‬ ! ‫این‬ ‫در‬ ‫حالی‬ ‫است‬ ‫که‬ ‫یاهو‬
 ‫در‬ ‫سال‬ 2006 ‫یاهو‬ ‫پیشنهاد‬ ‫خرید‬ ‫فیس‬ ‫بوک‬ ‫به‬ ‫مبلغ‬ 1 ‫میلیارد‬ ‫دالر‬ ‫را‬ ‫به‬ ‫زاکربرگ‬ ‫داد‬ ‫که‬ ‫باز‬ ‫هم‬ ‫مورد‬ ‫موافقت‬ ‫قرار‬ ‫نگرفت‬ ‫چرا‬ ‫که‬ ‫مارک‬ ‫پیشنهاد‬ 1/2 ‫میلیارد‬ ‫دالر‬ ‫را‬ ‫داد‬ ‫که‬ ‫یاهو‬ ‫این‬ ‫مبلغ‬ ‫را‬ ‫نپذیرفت‬ ! ‫اگر‬ ‫این‬ ‫اتفاق‬ ،‫‌افتاد‬ ‫ی‬‫م‬ ‫شاید‬ ‫یاهو‬ ‫امروز‬ ‫حال‬ ‫و‬ ‫روز‬ ‫بهتری‬ ‫داشت‬ .  ‫در‬ ‫سال‬ ۲۰۰8 ‫یاهو‬ ‫پیشنهاد‬ ‫خریدی‬ ‫به‬ ‫قیمت‬ 45 ‫میلیارد‬ ‫دالر‬ ‫را‬ ‫از‬ ‫سمت‬ ‫مایکروسافت‬ ‫دریافت‬ ‫کرد‬ . ‫اما‬ ‫‌داران‬ ‫م‬‫سها‬ ‫این‬ ‫پیشنهاد‬ ‫را‬ ‫نپذیرفتند‬ ‫و‬ ‫ارزش‬ ‫بیشتری‬ ‫برای‬ ‫یاهو‬ ‫قائل‬ ‫بودند‬ .  ‫از‬ ‫سال‬ ۲۰۰۷ ‫تا‬ ۲۰۱۲ ، ‫یاهو‬ ‫ریاست‬ ۵ ‫مدیرعامل‬ ‫را‬ ‫تجربه‬ ‫کرد‬ . ‫همچنین‬ ‫تعدیل‬ ‫نیروی‬ ‫یاهو‬ ‫در‬ ۲۰۱۲ ‫اوج‬ ‫‌ثباتی‬ ‫ی‬‫ب‬ ‫بود‬ ‫که‬ ‫منجر‬ ‫به‬ ‫بیکارشدن‬ ۲۰۰۰ ‫کارمند‬ ‫یاهو‬ ‫شد‬ .  ‌‫در‌سال‬ ۲۰۱۲ ‫ماریسا‬ ‫مایر‬ ‌‫از‬ ‌،‫مدیران‌ارشد‌گوگل‬ ‌‫‌عنوان‬ ‫ه‬‫ب‬ ‫مدیر‬ ‫عامل‬ ‌‫یاهو‬ ‌‫معرفی‬ ‫شد‬ .  ‌‫تا‌پایان‌سال‬ ۲۰۱۵ ‫یاهو‬ ۱۱۴ ‌‫شرکت‌را‌خریداری‌و‬ ‫تعطیل‌کرد‬ . ‫خرید‬ Tumblr ‌‫و‌فروش‬ ‌‫سهام‌علی‌بابا‬ ‌‫در‬ ‫این‌سال‌ها‌اتفاق‌افتاد‬ .  ‌‫خرید‬ ‌‫‌های‌زیاد‌باعث‌شد‌مدیریت‌یاهو‬ ‫ت‬‫شرک‬ ‫محصوالت‬ ‫اصلی‬ ‫خود‌را‌فراموش‌کند‬ .
‫یاهو‬ ‫شکست‬ ‫عوامل‬  ‫عدم‬ ‫شناخت‬ ‫کامل‬ ‫نسبت‬ ‫به‬ ‫رقبا‬ ‫و‬ ‫تمرکز‬ ‫بر‬ ‫سطوح‬ ‫اشتباه‬  ‫عدم‬ ‫خرید‬ ‫گوگل‬  ‫عدم‬ ‫خرید‬ ‫بوک‬‫فیس‬  ‫استخدام‬ ‫مدیر‬ ‫عامالن‬ ‫اشتباه‬ ‫و‬ ‫عدم‬ ‫داشتن‬ ‫تفکرات‬ ‫راهبردی‬  ‫رد‬ ‫پیشنهاد‬ ‫مایکروسافت‬ ‫برای‬ ‫پیوستن‬ ‫به‬ ‫این‬ ‫شرکت‬  ‫عدم‬ ‫تدبیر‬ ‫در‬ ‫های‬‫سیستم‬ ‫امنیتی‬ ‫و‬ ‫نقض‬ ‫حریم‬ ‫اطالعاتی‬ ‫های‬‫حساب‬ ‫کاربری‬  ‫تمرکز‬ ‫بیشتر‬ ‫بر‬ ‫کسب‬ ‫درآمد‬ ‫و‬ ‫توجهی‬‫بی‬ ‫به‬ ‫بهبود‬ ‫روابط‬ ‫کاربری‬  ‫توجهی‬‫بی‬ ‫به‬ ‫ترسیم‬ ‫انداز‬‫چشم‬ ‫شرکت‬ ‫در‬ ‫های‬‫سال‬ ‫آینده‬
‫یاهو‬ ‫سرنوشت‬  ‫در‬ ‫نهایت‬ ‫این‬ ‫کمپانی‬ ‫در‬ ‫سال‬ 2017 ‫میالدی‬ ‫به‬ ‫دو‬ ‫قسمت‬ ‫تقسیم‬ ‫شد‬ . ‫کمپانی‬ Verizon ‫نصف‬ ‫سهام‬ ‫کمپانی‬ ‫یاهو‬ ( ‫بخش‬ ‫یاهو‬ ‫اینترنت‬ ) ‫را‬ ‫به‬ ‫قیمت‬ 4/48 ‫میلیارد‬ ‫دالر‬ ‫خریداری‬ ‫کرد‬ ‫و‬ ‫و‬ ‫مابقی‬ ‫سهام‬ ‫کمپانی‬ ‫یاهو‬ ‫بین‬ ‫این‬ ‫کمپانی‬ ‫و‬ ‫کمپانی‬ ‫علی‬ ‫بابا‬ ‫تقسیم‬ ‫شد‬ .  ‫یاهو‬ ‫در‬ ‫حال‬ ‫حاضر‬ ‫از‬ ‫موتور‬ ‫جست‬ ‫و‬ ‫جوی‬ bing ‫استفاده‬ ‫می‬ ‫کند‬ .  ‫هم‬ ‫اکنون‬ ‫یاهو‬ ‫هشتمین‬ ‫سایت‬ ‫پربازدید‬ ‫جهان‬ ‫با‬ 3/6 ‫میلیارد‬ ‫بازدید‬ ‫ماهانه‬ ‫می‬ ‫باشد‬ ‫که‬ ‫البته‬ ‫با‬ 96/5 ‫میلیارد‬ ‫بازدید‬ ‫ماهانه‬ ‫گوگل‬ ‫بسیار‬ ‫فاصله‬ ‫دارد‬ . ‫دلیل‬ ‫این‬ ‫فاصله‬ ‫هم‬ ‫الگوریتم‬ ‫های‬ ‫گوگل‬ ‫بود‬ ‫که‬ ‫نسبت‬ ‫به‬ ‫الگورتیم‬ ‫های‬ ‫موتور‬ ‫جست‬ ‫و‬ ‫جوگر‬ ،‫یاهو‬ ‫‌تر‬ ‫ق‬‫دقی‬ ‫هستند‬ ‫و‬ ‫این‬ ‫یک‬ ‫نقطه‬ ‫عطفی‬ ‫برای‬ ‫پیشی‬ ‫گرفتن‬ ‫از‬ ‫یاهو‬ ‫برای‬ ‫گوگل‬ ‫شد‬ !
‫گیری‬ ‫نتیجه‬  ‫بسیاری‬ ‫از‬ ‫‌ها‬ ‫ه‬‫برنام‬ ‫و‬ ‫خدماتی‬ ‫که‬ ‫اکنون‬ ‫از‬ ‫دید‬ ‫کاربران‬ ‫اینترنت‬ ‫بدیهی‬ ‫به‬ ‫نظر‬ ،‫‌رسند‬ ‫ی‬‫م‬ ‫در‬ ‫یاهو‬ ‫اختراع‬ ‫‌اند‬ ‫ه‬‫شد‬ . ‫قبل‬ ‫از‬ ‫اینکه‬ ‫یوتیوب‬ ‫وجود‬ ‫داشته‬ ،‫باشد‬ Broadcast.com ‫وجود‬ ‫داشت‬ ‫که‬ ‫به‬ ‫تلویزیون‬ ‫یاهو‬ ‫تبدیل‬ ‫شد‬ . ‫قبل‬ ‫از‬ ،‫اینستاگرام‬ ‫فلیکر‬ ‫وجود‬ ‫داشت‬ . ‫یاهو‬ ‫که‬ ‫اوایل‬ ‫سال‬ 2000 ‫پربازدید‬ ‫ترین‬ ‫وب‬ ‫سایت‬ ‫جهان‬ ‫بود‬ ‫و‬ ‫‌توانست‬ ‫ی‬‫م‬ ‫به‬ ‫بزرگترین‬ ‫غول‬ ‫اینترنتی‬ ‫حال‬ ‫حاضر‬ ‫تبدیل‬ ‫شود‬ ‫به‬ ‫علت‬ ‫از‬ ‫دست‬ ‫دادن‬ ‫فرصت‬ ‫ها‬ ‫سقوط‬ ‫کرد‬ ‫و‬ ‫این‬ ‫کمپانی‬ ‫درگیر‬ ‫تصمیمات‬ ‫نادرستی‬ ‫شد‬ ‫و‬ ‫جایگاه‬ ‫خود‬ ‫را‬ ‫به‬ ‫رقبا‬ ‫داد‬ .  ‫‌ترین‬ ‫م‬‫مه‬ ‫تصمیمات‬ ‫اشتباه‬ ‫یاهو‬ ‫زمانی‬ ‫اتفاق‬ ‫افتاد‬ ‫که‬ ‫بر‬ ‫روی‬ ‫توسعه‬ ‫موتور‬ ‫‌وجوی‬ ‫ت‬‫جس‬ ‫خود‬ ‫به‬ ‫اندازه‬ ‫کافی‬ ‫‌گذاری‬ ‫ه‬‫سرمای‬ ‫نکرد‬ ‫و‬ ‫فردی‬ ‫‌عنوان‬ ‫ه‬‫ب‬ ‫مدیرعامل‬ ‫انتخاب‬ ‫شد‬ ‫که‬ ‫هیچ‬ ‫تصوری‬ ‫از‬ ‫آینده‬ ‫اینترنت‬ ‫و‬ ‫اقتصاد‬ ‫دیجیتال‬ ‫نداشت‬ .  ‫در‬ ‫دنیای‬ ،‫امروز‬ ‫سرعت‬ ‫حرف‬ ‫اول‬ ‫را‬ ‫‌زند‬ ‫ی‬‫م‬ . ‫همه‬ ‫چیز‬ ‫با‬ ‫سرعتی‬ ‫غیرقابل‬ ‫تصور‬ ‫در‬ ‫حال‬ ‫پیشی‬ ‫گرفتن‬ ‫است‬ . ‫یاهو‬ ‫بازنده‬ ‫بزرگ‬ ‫تاریخ‬ ‫در‬ ‫مسابقه‬ ‫سرعت‬ ‫دنیای‬ ‫ارتباطات‬ ‫بود‬ .

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