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Human side
of an
organization
In ancient
Greek
mythology, a
king of Cyprus,
Pygmalion
made a statue
of a woman
with all the
feminine ideals
He eventually fell in
love with it and
treated as if it was
living.
Venus took pity onVenus took pity on
him and breathed lifehim and breathed life
into the statueinto the statue
Robert Rosenthal
Born in Germany on March 2nd
, 1933
Awarded PhD by the University of California, Los
Angeles
Began as a clinical psychologist and moved into
social psychology
Worked at Harvard
Lab Rat ExperimentLab Rat Experiment
 Group 1Group 1
 Students were given labStudents were given lab
rats specially bred forrats specially bred for
high intelligence whichhigh intelligence which
had been measured byhad been measured by
their ability to learntheir ability to learn
quickly.quickly.
 Group 2Group 2
 Students were given labStudents were given lab
rats which were bred forrats which were bred for
dullness in learning.dullness in learning.
And the winner was??And the winner was??
Group 1Group 1
The RealityThe Reality
 Both groups of rats were of equal intelligenceBoth groups of rats were of equal intelligence
and were randomly assignedand were randomly assigned
 The group 1 rats scored significantly higher onThe group 1 rats scored significantly higher on
the testthe test
 The students had expected the group 1 rats toThe students had expected the group 1 rats to
perform betterperform better
Pygmalion study involved
giving teachers false
information about the
learning potential of
certain students in grades
one through six in a San
Francisco elementary
school
Pygmalion in the classroom
Teachers’ attitudes towards low- and
high-achievers
 Teachers’ attitudes may vary greatly
 Low achievers may be perceived as being
less motivated, self-directed, attentive and
less willing to engage in risk-taking than
high-achievers
 This may cause the teacher to fear and
limit interaction with them and to be
unsure when interactions do occur
 Teachers seem to plan and prepare better
for high-achiever classes
 Low-achiever classes tend to stress more
basic skills rather than higher order
thinking activities
 Such students may be perceived as more
likely to cheat and copy notes and this
affects teacher behavior
Super Manager Weak ManagerAverage Manager
Assistants Assistants Assistants
Personnel Management
 Work in naturally
distasteful activity
 people are lazy and they
should be supervised
 Money is the main
motivator
 Workers need to be
pushed and pressurized
Human Resource Development
 Work is natural as
play
 People like to work
 People at all level are
creative
 Recognition and self
fulfillment are
important motivators
ABC Model of Motivation

Ais for antecedent.

Bis for behavior.

Cis for consequence.
ABC Model of MotivationABC Model of Motivation
Activators ConsequencesBehavior
(Performance)
What managers do
before performance
What a managers do
after performance
What employees do
15% - 20% 75% -80%
How managers communicate
expectations
 Seating low-expectation employees in low-prestige
office areas far from the manager
 Paying less attention to lows in business situations
(smiling less often and maintaining less eye contact).
 Giving them less information about what's going on
in the department.
 Calling on lows less often to work on special projects,
state their opinions, or give presentations
 Waiting less time for lows to state their
opinions
 Not supporting lows in failure
 Criticizing lows more and Interrupting lows
more often
 Failing to provide lows with less Demanding
work
Benefit of positive reinforcementBenefit of positive reinforcement
 It is scientific and it is universalIt is scientific and it is universal
 It always worksIt always works
 People perform more than expectedPeople perform more than expected
 Only positive reinforcement offers a permanentOnly positive reinforcement offers a permanent
way to change behaviorway to change behavior
 Positive reinforcement help people to becomePositive reinforcement help people to become
self confident.self confident.

A happy work is a productive workerA happy work is a productive worker
Main errors in using PositiveMain errors in using Positive
Reinforcement:Reinforcement:

Perception ErrorPerception Error
 Contingency ErrorContingency Error
 Delay ErrorDelay Error
 Frequency ErrorFrequency Error
ERROR #1: PERCEPTIONERROR #1: PERCEPTION
 AskingAsking
 ObservingObserving
 ExperimentingExperimenting
The reinforcement should be meaningful to the
recipient.
ERROR #2: CONTINGENCYERROR #2: CONTINGENCY
 Reinforcement work only when it isReinforcement work only when it is
earned . Benefits are notearned . Benefits are not
performance based.performance based.
 Rewards must be tied directly toRewards must be tied directly to
behavior that the manager wantsbehavior that the manager wants
repeatedrepeated
ERROR #3: DELAYERROR #3: DELAY
 Reinforcement should be immediateReinforcement should be immediate
 Spend more time in the work area and Reinforce whileSpend more time in the work area and Reinforce while
people are performingpeople are performing
 Use teams and coworker as motivatorsUse teams and coworker as motivators
ERROR #4: FREQUENCYERROR #4: FREQUENCY
 Don’t relay on annual rewardsDon’t relay on annual rewards
 A single reinforcement does not change a behavior.A single reinforcement does not change a behavior.
Continuous performance needs continuousContinuous performance needs continuous
reinforcementreinforcement
 ““To keep the lamp burning ,weTo keep the lamp burning ,we
have to keep putting oil in it”have to keep putting oil in it”
Issues in improving
employees
performance
Skilled Managers vs. UnskilledSkilled Managers vs. Unskilled
Past vs. Future OrientationsPast vs. Future Orientations
Blaming vs. Problem SolvingBlaming vs. Problem Solving
(Who vs. Why)(Who vs. Why)
Narrow vs. Broad Views ofNarrow vs. Broad Views of
PerformancePerformance
GELGEL formulaformula
Good finder
Expect the best
Loyalty

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Human side of the organization (3rd & 4th lecture)

  • 2. In ancient Greek mythology, a king of Cyprus, Pygmalion made a statue of a woman with all the feminine ideals
  • 3. He eventually fell in love with it and treated as if it was living. Venus took pity onVenus took pity on him and breathed lifehim and breathed life into the statueinto the statue
  • 4. Robert Rosenthal Born in Germany on March 2nd , 1933 Awarded PhD by the University of California, Los Angeles Began as a clinical psychologist and moved into social psychology Worked at Harvard
  • 5. Lab Rat ExperimentLab Rat Experiment  Group 1Group 1  Students were given labStudents were given lab rats specially bred forrats specially bred for high intelligence whichhigh intelligence which had been measured byhad been measured by their ability to learntheir ability to learn quickly.quickly.  Group 2Group 2  Students were given labStudents were given lab rats which were bred forrats which were bred for dullness in learning.dullness in learning.
  • 6. And the winner was??And the winner was?? Group 1Group 1
  • 7. The RealityThe Reality  Both groups of rats were of equal intelligenceBoth groups of rats were of equal intelligence and were randomly assignedand were randomly assigned  The group 1 rats scored significantly higher onThe group 1 rats scored significantly higher on the testthe test  The students had expected the group 1 rats toThe students had expected the group 1 rats to perform betterperform better
  • 8. Pygmalion study involved giving teachers false information about the learning potential of certain students in grades one through six in a San Francisco elementary school Pygmalion in the classroom
  • 9. Teachers’ attitudes towards low- and high-achievers  Teachers’ attitudes may vary greatly  Low achievers may be perceived as being less motivated, self-directed, attentive and less willing to engage in risk-taking than high-achievers  This may cause the teacher to fear and limit interaction with them and to be unsure when interactions do occur
  • 10.  Teachers seem to plan and prepare better for high-achiever classes  Low-achiever classes tend to stress more basic skills rather than higher order thinking activities  Such students may be perceived as more likely to cheat and copy notes and this affects teacher behavior
  • 11. Super Manager Weak ManagerAverage Manager Assistants Assistants Assistants
  • 12.
  • 13.
  • 14.
  • 15. Personnel Management  Work in naturally distasteful activity  people are lazy and they should be supervised  Money is the main motivator  Workers need to be pushed and pressurized
  • 16. Human Resource Development  Work is natural as play  People like to work  People at all level are creative  Recognition and self fulfillment are important motivators
  • 17. ABC Model of Motivation  Ais for antecedent.  Bis for behavior.  Cis for consequence.
  • 18. ABC Model of MotivationABC Model of Motivation Activators ConsequencesBehavior (Performance) What managers do before performance What a managers do after performance What employees do 15% - 20% 75% -80%
  • 19.
  • 20.
  • 21.
  • 22. How managers communicate expectations  Seating low-expectation employees in low-prestige office areas far from the manager  Paying less attention to lows in business situations (smiling less often and maintaining less eye contact).  Giving them less information about what's going on in the department.  Calling on lows less often to work on special projects, state their opinions, or give presentations
  • 23.  Waiting less time for lows to state their opinions  Not supporting lows in failure  Criticizing lows more and Interrupting lows more often  Failing to provide lows with less Demanding work
  • 24. Benefit of positive reinforcementBenefit of positive reinforcement  It is scientific and it is universalIt is scientific and it is universal  It always worksIt always works  People perform more than expectedPeople perform more than expected  Only positive reinforcement offers a permanentOnly positive reinforcement offers a permanent way to change behaviorway to change behavior  Positive reinforcement help people to becomePositive reinforcement help people to become self confident.self confident.  A happy work is a productive workerA happy work is a productive worker
  • 25. Main errors in using PositiveMain errors in using Positive Reinforcement:Reinforcement:  Perception ErrorPerception Error  Contingency ErrorContingency Error  Delay ErrorDelay Error  Frequency ErrorFrequency Error
  • 26. ERROR #1: PERCEPTIONERROR #1: PERCEPTION  AskingAsking  ObservingObserving  ExperimentingExperimenting The reinforcement should be meaningful to the recipient.
  • 27. ERROR #2: CONTINGENCYERROR #2: CONTINGENCY  Reinforcement work only when it isReinforcement work only when it is earned . Benefits are notearned . Benefits are not performance based.performance based.  Rewards must be tied directly toRewards must be tied directly to behavior that the manager wantsbehavior that the manager wants repeatedrepeated
  • 28. ERROR #3: DELAYERROR #3: DELAY  Reinforcement should be immediateReinforcement should be immediate  Spend more time in the work area and Reinforce whileSpend more time in the work area and Reinforce while people are performingpeople are performing  Use teams and coworker as motivatorsUse teams and coworker as motivators
  • 29. ERROR #4: FREQUENCYERROR #4: FREQUENCY  Don’t relay on annual rewardsDon’t relay on annual rewards  A single reinforcement does not change a behavior.A single reinforcement does not change a behavior. Continuous performance needs continuousContinuous performance needs continuous reinforcementreinforcement  ““To keep the lamp burning ,weTo keep the lamp burning ,we have to keep putting oil in it”have to keep putting oil in it”
  • 31.
  • 32. Skilled Managers vs. UnskilledSkilled Managers vs. Unskilled
  • 33. Past vs. Future OrientationsPast vs. Future Orientations
  • 34. Blaming vs. Problem SolvingBlaming vs. Problem Solving (Who vs. Why)(Who vs. Why)
  • 35.
  • 36.
  • 37. Narrow vs. Broad Views ofNarrow vs. Broad Views of PerformancePerformance
  • 38.