1. Creating a Profitable Social Media Plan NO BLUE CREATIVE

2. Creating A Social Media Plan 1. Look at Your Sales Cycle & Clients/Customers 2. Pick a Product/Service to Market 3. Pick a Platform 4. Create a Profitable Strategy 5. Plan, Execute, Review

3. Look At Your Sales Cycle • Awareness • Consideration • Purchase • Retention • Advocacy

4. Who Are Your Existing Customers/Clients • What did they buy in the past • Do you have more to offer • What is your foot in the door • What is the product your prospects are most interested in

5. Who Do You Want To Attract?

6. Create A Buyer Profile LEARN MORE

7. ID PERSON IN MARKET

8. CHOOSE A PLATFORM

9. PICKING A PLATFORM • Facebook- older/late adopters
• Instagram- selfies/fitness/younger generatione • Pinterest- DYIers/Women/Stay at Home Moms
• Linkedin- the Pros
• Google +- early adopters/marketers

10. PICKING A PLATFORM • Google +- early adopters/marketers
• Twitter- tech savvy, bloggers/younger/celebs/journalist • YouTube- #2 search engine in the world

11. Create a Profitable Strategy How Will This Generate a Sale

12. CREATE COMPELLING CONTENT

13. When most people market themselves, they put up a website and act like the guy in aisle five, screaming for the world to pay attention to them. “Buy my stuff!” “Sign up for my newsletter!” “Like my Facebook page!” But they haven’t earned the right to be paid attention to…

14. When you do anything for your business, consider: is this something people actually want…

15. Three Step Strategy 1. Point 2. Purpose 3. Conclusion

16. PLAN, EXECUTE, REVIEW

17. Plan, Execute, Review • Before each post: Who are we trying to attract • Mointor Social to Determine if Strategy is Effective • Make sure the people attracted were your target • Keep notes • Analyze and Review